?url_ver=Z39.88-2004&rft_id=+2016031033&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+RESEPSI+TERHADAP+STEREOTIP+GENDER+%0D%0APADA+SERIAL+GADIS+KRETEK%0D%0A&rft.creator=MUHAMMAD+AFIF+++%2C+ARDHIAN+&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Masalah+yang+dibahas+dalam+penelitian+ini+yaitu+bagaimanakah+penerimaan+khalayak+terhadap+stereotip+gender+yang+ditampilkan+dalam+serial+Gadis+Kretek+dan++bagaimana+khalayak+memaknai+stereotip+gender+yang+ditampilkan+dalam+serial+Gadis+Kretek.+Tujuan+dari+penelitian+ini+adalah+untuk+mendeskripsikan+penerimaan+khalayak+terhadap+stereotip+gender+yang+ditampilkan+dalam+serial+Gadis+Kretek+dan+bagaimana+khalayak+memaknai+stereotip+gender+yang+ditampilkan+dalam+serial+Gadis+Kretek.+%0D%0A%0D%0APenelitian+ini+menggunakan+pendekatan+deskriptif+kualitatif.+Fokus+dalam+penelitian+ini+berupa+tanggapan+khalayak+terhadap+stereotip+gender+yang+ditampilkan+didalam+serial+Gadis+Kretek.+Teknik+pengumpulan+data+dalam+penelitian+ini+menggunakan+teknik+wawancara%2C+studi+pustaka%2C+dan+dokumentasi.+Adapun+teknik+analisis+data+dalam+penelitian+ini+menggunakan+analisis+resepsi+Stuart+Hall+dengan+model+Encoding%2FDecoding+untuk+memahami+bagaimana+audiens+memaknai+penggambaran+stereotip+gender+dalam+serial+tersebut+yang+didasarkan+pada+tiga+komponen+yaitu+reduksi+data%2C+penyajian+data%2C+dan+penarikan+kesimpulan.%0D%0A%0D%0AHasil+penelitian+menunjukkan+bahwa+mayoritas+informan+dalam+posisi+oposisi+menolak+menggambarkan+gender+yang+dianggap+diskriminatif+terhadap+perempuan%2C+sementara+sebagian+lainnya+dalam+posisi+negosisasi+dan+dominan+menerima+pembagian+peran+gender+dengan+keluarganya+pada+konteks+budaya+dan+sejarah.+Dalam+hal+pengaruh+konstruksi+sosial+dan+budaya+terhadap+pandangan+gender%2C+sebagian+besar+informan+ada+pada+posisi+dominan%2C+meskipun+terdapat+upaya+untuk+menegosiasikan+atau+menolak+norma-norma+tersebut+sesuai+dengan+konteks+modern.+Serial+Gadis+Kretek+ternyata+tidak+sepenuhnya+mampu+mempengaruhi+khalayak%2C+karena+latar+belakang+budaya%2C+pengalaman%2C+dan+pengetahuan+yang+berbeda+menghasilkan+pemaknaan+yang+beragam.%0D%0A%0D%0AKata+kunci%3A+Stereotip%2C+Gender%2C+Resepsi%2C+Gadis+Kretek%0D%0A%0D%0AThe+issues+discussed+in+this+study+are%3A+how+the+audience+perceives+the+gender+stereotypes+portrayed+in+the+Gadis+Kretek+series%2C+and+how+the+audience+interprets+these+gender+stereotypes.+The+purpose+of+this+study+is+to+describe+the+audience's+reception+of+the+gender+stereotypes+portrayed+in+the+Gadis+Kretek+series+and+how+the+audience+interprets+these+gender+stereotypes.%0D%0A%0D%0AThis+study+employs+a+qualitative+descriptive+approach.+The+focus+of+this+research+is+on+the+audience's+responses+to+the+gender+stereotypes+portrayed+in+the+Gadis+Kretek+series.+Data+collection+techniques+used+in+this+study+include+interviews%2C+literature+reviews%2C+and+documentation.+The+data+analysis+technique+applies+Stuart+Hall's+reception+analysis+with+the+Encoding%2FDecoding+model+to+understand+how+the+audience+interprets+the+depiction+of+gender+stereotypes+in+the+series%2C+based+on+three+components%3A+data+reduction%2C+data+presentation%2C+and+conclusion+drawing.%0D%0A%0D%0AThe+research+findings+indicate+that+the+majority+of+informants%2C+positioned+in+opposition%2C+reject+the+portrayal+of+gender+perceived+as+discriminatory+toward+women%2C+while+others%2C+positioned+in+negotiation+and+dominance%2C+accept+the+division+of+gender+roles+within+their+families+in+the+context+of+culture+and+history.+Regarding+the+influence+of+social+and+cultural+constructions+on+gender+views%2C+most+informants+are+in+a+dominant+position%2C+although+efforts+are+made+to+negotiate+or+reject+these+norms+in+line+with+modern+contexts.+The+Gadis+Kretek+series+has+not+entirely+succeeded+in+influencing+the+audience%2C+as+differing+cultural+backgrounds%2C+experiences%2C+and+knowledge+lead+to+diverse+interpretations.%0D%0A%0D%0AKeywords%3A+Gender%2C++Stereotypes%2C+Reception%2C+Gadis+Kretek%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-12-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82461%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82461%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82461%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++MUHAMMAD+AFIF+%2C+ARDHIAN+++(2024)+ANALISIS+RESEPSI+TERHADAP+STEREOTIP+GENDER+PADA+SERIAL+GADIS+KRETEK.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82461%2F