?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+TAYANGAN+REVIEW+PRODUK+SKINCARE%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A(Studi+pada+Followers+Akun+TikTok+%40Maharajasp8)&rft.creator=%09Khoirrima%2C++Wulandini%09&rft.subject=300+Ilmu+sosial&rft.description=Berkembangnya+teknologi+saat+ini+memunculkan+adanya+media+baru+yang+pada%0D%0Aakhirnya+akan+menghasilkan+beragam+platform+penyebaran+informasi.+Media+sosial%0D%0ATikTok+salah+satunya%2C+yang+menyediakan+beragam+konten+menarik%2C+kreatif+dan+dapat%0D%0Amenarik+khalayak.+Bukan+hanya+untuk+menjadi+media+hiburan+saja+namun%2C+TikTok+juga%0D%0Adapat+menjadi+sarana+penyebaran+informasi+ataupun+promosi+suatu+produk.+Banyak%0D%0Adari+pengguna+yang+membuat+konten+menarik%2C+dan+konten+yang+paling+banyak+diminati%0D%0Aadalah+terkait+kecantikan%2C+seperti+review+produk+skincare.+Salah+satu+beauty+influencer%0D%0ATikTok+yang+sering+dikenal+dikalangan+beauty+enthusiast+adalah+tayangan+review+dari%0D%0Aakun+TikTok+%40maharajasp8.+Penelitian+ini+bertujuan+untuk+mengetahui+seberapa+besar%0D%0Apengaruh+tayangan+review+produk+skincare+pada+akun+TikTok+%40maharajasp8+terhadap%0D%0Akeputusan+pembelian+produk+skincare+di+kalangan+followers.+Penelitian+ini%0D%0Amenggunakan+teori+uses+and+effect.+Penelitian+ini+menggunakan+metode+kuantitatif%0D%0Adengan+pendekatan+survei+kepada+100+responden+followers+yang+ditentukan%0D%0Amenggunakan+rumus+slovin.+Hasil+didapat+bahwa+terdapat+pengaruh+yang+signifikan%0D%0Aantara+variabel+independen+terhadap+variabel+dependen+sebesar+59%2C2%25+sedangkan%0D%0Asisanya+40%2C8%25+dipengaruhi+oleh+faktor+lain+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0AKata+Kunci%3A+Keputusan+Pembelian%2C+Review+Produk%2C+Skincare%2C+TikTok%2C+Uses+and%0D%0AEffect.%0D%0AThe+advancement+of+technology+today+has+given+rise+to+new+media%2C+which+in+turn%0D%0Agenerates+various+platforms+for+disseminating+information.+One+of+them+is+TikTok%2C+a%0D%0Asocial+media+platform+that+offers+a+wide+range+of+engaging%2C+creative+content+that%0D%0Aattracts+a+broad+audience.+Not+only+does+TikTok+serve+as+an+entertainment+medium%2C%0D%0Abut+it+also+functions+as+a+channel+for+sharing+information+or+promoting+products.+Many%0D%0Ausers+create+captivating+content%2C+with+beauty-related+content%2C+such+as+skincare+product%0D%0Areviews%2C+being+among+the+most+popular.+One+TikTok+beauty+influencer+well-known%0D%0Aamong+beauty+enthusiasts+is+the+review+content+from+the+account+%40maharajasp8.+This%0D%0Aresearch+aims+to+determine+the+extent+of+the+influence+of+skincare+product+review+videos%0D%0Aon+the+TikTok+account+%40maharajasp8+on+the+purchasing+decisions+of+skincare%0D%0Aproducts+among+itsfollowers.+The+study+appliesthe+Uses+and+Effect+theory+and+employs%0D%0Aa+quantitative+method%2C+using+a+survey+approach+with+100+respondents+who+are%0D%0Afollowers+of+the+account%2C+selected+using+the+Slovin+formula.+The+results+show+a%0D%0Asignificant+influence+of+the+independent+variable+on+the+dependent+variable%2C+accounting%0D%0Afor+59.2%25%2C+while+the+remaining+40.8%25+is+influenced+by+other+factors+not+examined+in%0D%0Athis+study.%0D%0AKeywords%3A+Product+Review%2C+Purchase+Decisions%2C+Skincare%2C+TikTok%2C+Uses+and+Effect.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-09-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82473%2F1%2FABSTRAK%2520-%2520Khoirrima%2520Wulandini.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82473%2F2%2FSKRIPSI%2520FULL%2520-%2520Khoirrima%2520Wulandini.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82473%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN%2520-%2520Khoirrima%2520Wulandini.pdf&rft.identifier=+++Khoirrima%2C+Wulandini+++(2024)+PENGARUH+TAYANGAN+REVIEW+PRODUK+SKINCARE+TERHADAP+KEPUTUSAN+PEMBELIAN+(Studi+pada+Followers+Akun+TikTok+%40Maharajasp8).++FAKULTAS+ILMU+SOSIAL+DAN+POLITIK+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82473%2F