@misc{eprints82501,
           month = {Juni},
           title = {IMPLEMENTASI KEBIJAKAN PEMERINTAH KOTA BANDAR LAMPUNG
DALAM PENGUATAN PRODUK USAHA MIKRO, KECIL, DAN
MENENGAH PASCA PANDEMI COVID-19
(Studi Di Dinas Koperasi Usaha Kecil \& Menengah Kota Bandar Lampung)},
          author = {NABILA ZHAFIRA HUSNA },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {ILMU SOSIAL DAN ILMU POLITIK},
            year = {2024},
             url = {http://digilib.unila.ac.id/82501/},
        abstract = {Pada awal tahun 2020, kondisi perekonomian nasional mengalami keterpurukan
akibat pandemi Covid-19. Pandemi Covid-19 telah membawa pengaruh yang
sangat besar terhadap keberlangsungan semua aspek kehidupan, salah satu aspek
yang paling signifikan terkena imbas pandemi covid-19 adalah keberlanjutan
UMKM. Sekitar 96\% UMKM terkena dampak negatif dari pandemi covid-19, dan
75\% diantaranya mengalami penurunan terhadap penjualan produknya
(Novianti,2020). Tak hanya itu, 51\% pelaku usaha meyakini kemungkinan besar
bisnis yang dijalankan hanya akan bertahan satu bulan hingga tiga bulan ke depan.
75\% merasa tidak mengerti bagaimana membuat langkah selanjutnya di masa
krisis, dan hanya 13\% pelaku usaha yang mempunyai keyakinan bisa
mempertahankan usahanya.
Kata Kunci : Implementasi kebijakan, pasca covid-19, UMKM.
ABSTRACT
THE IMPLEMENTATION OF THE BANDAR LAMPUNG CITY
GOVERNMENT POLICY IN STRENGTHENING MICRO, SMALL AND
MEDIUM BUSINESS PRODUCTS AFTER THE COVID-19 PANDEMIC
(Study at The Cooperative and UMKM Service Of Bandar Lampung City)
By
HUSNA NABILA ZHAFIRA
At the beginning of 2020, the condition of the national economy experienced a
deterioration due to the covid-19 pandemic. The covid-19 pandemic has had a
huge influence on the sustainability of all aspects of life, one of the most
significant aspects affected by the covid-19 pandemic is the sustainability
around 96\% of negatively affected by covid-19, and 75\% of them experienced a
decline in product sales (Novianti,2020). Not only that, 51\% of business actors
believe that the most likely business run will only last oen month to three
months in the next. 75\% feel they do not understand how to make the next step
in times of crisis, and only 13\% of business actors who have confidence can
maintain their business.
Keywords: Policy Implementation, Post Covid-19, UMKM.}
}