%0 Generic
%A HUSNA , NABILA ZHAFIRA
%C UNIVERSITAS LAMPUNG
%D 2024
%F eprints:82501
%I ILMU SOSIAL DAN ILMU POLITIK
%T IMPLEMENTASI KEBIJAKAN PEMERINTAH KOTA BANDAR LAMPUNG  DALAM PENGUATAN PRODUK USAHA MIKRO, KECIL, DAN  MENENGAH PASCA PANDEMI COVID-19  (Studi Di Dinas Koperasi Usaha Kecil & Menengah Kota Bandar Lampung)
%U http://digilib.unila.ac.id/82501/
%X Pada awal tahun 2020, kondisi perekonomian nasional mengalami keterpurukan  akibat pandemi Covid-19. Pandemi Covid-19 telah membawa pengaruh yang  sangat besar terhadap keberlangsungan semua aspek kehidupan, salah satu aspek  yang paling signifikan terkena imbas pandemi covid-19 adalah keberlanjutan  UMKM. Sekitar 96% UMKM terkena dampak negatif dari pandemi covid-19, dan  75% diantaranya mengalami penurunan terhadap penjualan produknya  (Novianti,2020). Tak hanya itu, 51% pelaku usaha meyakini kemungkinan besar  bisnis yang dijalankan hanya akan bertahan satu bulan hingga tiga bulan ke depan.  75% merasa tidak mengerti bagaimana membuat langkah selanjutnya di masa  krisis, dan hanya 13% pelaku usaha yang mempunyai keyakinan bisa  mempertahankan usahanya.  Kata Kunci : Implementasi kebijakan, pasca covid-19, UMKM.  ABSTRACT  THE IMPLEMENTATION OF THE BANDAR LAMPUNG CITY  GOVERNMENT POLICY IN STRENGTHENING MICRO, SMALL AND  MEDIUM BUSINESS PRODUCTS AFTER THE COVID-19 PANDEMIC  (Study at The Cooperative and UMKM Service Of Bandar Lampung City)  By  HUSNA NABILA ZHAFIRA  At the beginning of 2020, the condition of the national economy experienced a  deterioration due to the covid-19 pandemic. The covid-19 pandemic has had a  huge influence on the sustainability of all aspects of life, one of the most  significant aspects affected by the covid-19 pandemic is the sustainability  around 96% of negatively affected by covid-19, and 75% of them experienced a  decline in product sales (Novianti,2020). Not only that, 51% of business actors  believe that the most likely business run will only last oen month to three  months in the next. 75% feel they do not understand how to make the next step  in times of crisis, and only 13% of business actors who have confidence can  maintain their business.  Keywords: Policy Implementation, Post Covid-19, UMKM.