?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=POLA+KOMUNIKASI+ATASAN+DAN+BAWAHAN+PERUSAHAAN%0D%0AWORKWIDE+DALAM+MENGATASI+KONFLIK+KOMUNIKASI&rft.creator=Andrey+%2C+Yasser+Muhammad+Faher%09&rft.subject=300+Ilmu+sosial&rft.description=Proses+komunikasi+menjadi+hal+yang+penting+dalam+proses+bertukar+pikiran%0D%0Apada+sebuah+perusahaan+sehingga+gagalnya+penerimaan+pesan+dapat+menghadirkan%0D%0Akonflik+dalam+sebuah+Perusahaan.+Perusahaan+Workwide+Company+merupakan%0D%0Asebuah+Perusahaan+yang+bergerak+di+bidang+pelayanan+digital+komprehensif+dari%0D%0ALampung+yang+banyak+mengerjakan+kegiatan+tim+sehingga+konflik+komunikasi%0D%0Asering+dialami+karena+berdisukusi+menjadi+kunci+terciptanya+kreatifitas+dalam+setiap%0D%0Aproduk+periklanan+hingga+brand+identity.+Melalui+penelitian+ini%2C+penulis+bertujuan%0D%0Auntuk+menganalisis+serta+menjelaskan+pola+komunikasi+Perusahaan+Workwide%0D%0Adalam+melakukan+manajemen+konflik+sebagai+perusahaan+industri+kreatif.%0D%0APenelitian+ini+menggunakan+pendekatan+kualitatif+dengan+tipe+penelitian+deskriptif%0D%0Ayang+didasari+pada+Groupthink+theory+dan+Teori+Cultural+Approach.+Melalui+proses%0D%0Aobservasi+dan+wawancara+mendalam+terhadap+7+informan%2C+hasil+penelitian+yang%0D%0Adapat+disimpulkan+adalah+konflik+yang+terjadi+bersifat+konstruktif+atau+membangun%0D%0Aberupa+perbedaan+pendapat+hingga+perbedaan+pemahaman+terhadap+sebuah+konsep%0D%0Akreatif+individu+dalam+tim.+Namun%2C+konflik+tersebut+dapat+dihadapi+melalui%0D%0Apenerapan+sistem+voting+serta+apresiasi+dalam+tim%2C+sehingga+menghasilkan+sebuah%0D%0Aide+yang+original%2C+khas+dan+unik.+Pada+konteks+jaringan+komunikasi+yang+terjadi+di%0D%0Aperusahaan+media+kreatif+Workwide+terdiri+dari+3+jenis+yaitu%2C+komunikasi+dari%0D%0Aatasan+kepada+bawahan+(Downward+Communication)%2C+bawahan+kepada+atasan%0D%0A(Unward+Communication)%2C+dan+komunikasi+antar+divisi+atau+anggota+divisi%0D%0A(Horizontal).+Pola+komunikasi+yang+diterapkan+oleh+Workwide+meliputi+struktur%0D%0Aroda+dan+bintang.+Hal+ini+disebabkan+oleh%2C+meski+peran+pimpinan+memiliki+kuasa%0D%0Atertinggi+namun%2C+pimpinan+sebagai+atasan+juga+masih+memiliki+peran+dalam%0D%0Apekerjaan+suatu+projek.%0D%0AKata+kunci%3A+Apresiasi+Cultural+Approach%2C+Konflik+Komunikasi%2C+Pola%0D%0A%0D%0AKomunikasi+Bintang%2C+Voting+dalam+Groupthink+Theory%0D%0AThe+communication+process+is+important+in+the+process+of+exchanging+ideas+in+a%0D%0Acompany+so+that+failure+to+receive+messages+can+create+conflict+within+a+company.%0D%0AThe+Workwide+Company+is+a+company+that+operates+in+the+field+of+comprehensive%0D%0Adigital+services+from+Lampung+which+carries+out+many+team+activities+so+that%0D%0Acommunication+conflicts+are+often+experienced+because+discussions+are+the+key+to%0D%0Acreating+creativity+in+every+advertising+product+to+brand+identity.+This+research%0D%0Auses+a+qualitative+approach+with+a+descriptive+research+type+based+on+Groupthink%0D%0A%0D%0Atheory+and+Cultural+Approach+Theory.+Through+the+process+of+observation+and+in-%0D%0Adepth+interviews+with+7+informants%2C+the+results+of+the+research+can+be+concluded%0D%0A%0D%0Athat+the+conflict+that+occurred+was+constructive+or+constructive+in+the+form+of%0D%0Adifferences+of+opinion+and+differences+in+understanding+of+an+individual+creative%0D%0Aconcept+in+the+team.+However%2C+this+conflict+can+be+dealt+with+through+the%0D%0Aimplementation+of+a+voting+and+appreciation+system+within+the+team%2C+resulting+in%0D%0Aan+original%2C+distinctive+and+unique+idea.+In+the+context+of+the+communication%0D%0Anetwork+that+occurs+in+the+creative+media+company+Workwide%2C+it+consists+of+3+types%2C%0D%0Anamely%2C+communication+from+superiors+to+subordinates+(Downward%0D%0ACommunication)%2C+subordinates+to+superiors+(Unward+Communication)%2C+and%0D%0Acommunication+between+divisions+or+division+members+(Horizontal).+The%0D%0Acommunication+pattern+implemented+by+Workwide+includes+a+wheel+and+star%0D%0Astructure.+This+is+because%2C+even+though+the+role+of+the+leader+has+the+highest+power%2C%0D%0Athe+leader+as+superior+also+still+has+a+role+in+the+work+of+a+project.%0D%0AKeywords%3A+Appreciation+of+Cultural+Approach%2C+Communication+Conflict%2C+Star%0D%0A%0D%0ACommunication+Patterns%2C+Voting+in+Groupthink+Theory&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-09-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82507%2F1%2Fabstrak%2520-%2520andrey%2520faher.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82507%2F2%2FSkripsi%2520Andrey%2520Yasser%2520Muhammad%2520Faher%2520%2520NPM%25201916031048%2520tanpa%2520lampiran%2520-%2520andrey%2520faher.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82507%2F3%2Fskripsi%2520full%2520tanpa%2520pembahasan%2520fix%2520-%2520andrey%2520faher.pdf&rft.identifier=++Andrey+%2C+Yasser+Muhammad+Faher+++(2024)+POLA+KOMUNIKASI+ATASAN+DAN+BAWAHAN+PERUSAHAAN+WORKWIDE+DALAM+MENGATASI+KONFLIK+KOMUNIK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