?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERILAKU+KONSUMEN+SUSU+KAMBING+PASTEURISASI+PRODUK%0D%0APETERNAKAN+TELAGA+RIZQY+21+DI+KOTA+METRO&rft.creator=Dela%2C+Anjelina&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+study+aims+to+analyze+the+behavior+of+consumers+of+pasteurized+goat+milk+from%0D%0ATelaga+Rizqy+21+livestock+products.+The+method+used+is+the+survey+method.+The%0D%0Anumber+of+respondents+to+this+study+was+60+people+selected+by%0D%0Aaccidental+sampling+method.+Data+collection+will+be+conducted+from+November%0D%0A2023+to+January+2024.+Data+was+analyzed+quantitatively+descriptively%0D%0Ausing+Fishbein's+multiattributes%2C+Customer+Satisfaction+Index+(CSI)%2C+loyalty%0D%0Apyramid%2C+and+Spearman+Rank.+The+results+showed+that+the+first+motivation%0D%0Aconsumers+buy+is+to+know+the+benefits.+Consumers+get+information+from%0D%0Afriends+with+the+most+important+information+being+location.%0D%0AThe+main+consideration+of+purchasing+is+the+flavor+variant.+Evaluate+an%0D%0Aalternative+when+the+product+runs+out+is+to+buy+another+brand+elsewhere.+Purchase%0D%0Adecisions+are+influenced+by+friends+with+planned+purchases.+All+consumers+are%0D%0Ainterested+in+making+repeat+purchases+and+satisfied+consumers+by+78.33+percent%2C%0D%0Athe+rest+are+ordinary.+The+results+of+the+analysis+of+consumer+attitudes+towards%0D%0Apasteurized+goat+milk+are+in+a+good+category.+The+level+of+consumer+satisfaction+is%0D%0Ain+the+satisfied+category+with+the+highest+attribute+score+being+the+flavor%0D%0Avariant.+The+level+of+consumer+loyalty+based+on+the+consumer+loyalty+pyramid%0D%0Aanalysis+test+tends+to+be+unloyal+because+the+percentage+of+committed+buyers+is%0D%0Asmaller+than+the+value+of+switcher+buyers.+There+is+a+significant+relationship%0D%0Abetween+age+income+and+consumer+attitudes.%0D%0AKey+words%3A+attitude%2C+decision+making%2C+goat+milk%2C+loyalty%2C+satisfaction%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+perilaku+konsumen+susu+kambing%0D%0Apasteurisasi+produk+peternakan+Telaga+Rizqy+21.+Metode+yang+digunakan+adalah%0D%0Ametode+survei.+Jumlah+responden+penelitian+adalah+60+orang+yang+dipilih+dengan%0D%0Ametode+accidental+sampling.+Pengumpulan+data+dilakukan+pada+bulan+November%0D%0A2023-Januari+2024.+Data+dianalisis+secara+deskriptif+kuantitatif+menggunakan%0D%0Amultiatribut+Fishbein%2C+Costumer+Satisfaction+Index+(CSI)%2C+piramida+loyalitas%2C+dan%0D%0ARank+Spearman.+Hasil+penelitian+menunjukkan+bahwa+motivasi+pertama+konsumen%0D%0Amembeli+adalah+mengetahui+manfaat.+Konsumen+memperoleh+informasi+berasal%0D%0Adari+teman%2C+dengan+informasi+terpenting+adalah+lokasi.+Pertimbangan+utama%0D%0Apembelian+adalah+varian+rasa.+Evaluasi+alternatif+ketika+produk+habis+adalah%0D%0Amembeli+merek+lain+di+tempat+lain.+Keputusan+pembelian+dipengaruhi+oleh+teman%0D%0Adengan+pembelian+yang+telah+direncanakan.+Seluruh+konsumen+berminat%0D%0Amelakukan+pembelian+berulang+dan+konsumen+yang+merasa+puas+sebesar+78%2C33%0D%0Apersen%2C+selebihnya+biasa+saja.+Hasil+analisis+sikap+konsumen+terhadap+susu%0D%0Akambing+pasteurisasi+berada+pada+kategori+baik.+Tingkat+kepuasan+konsumen%0D%0Aberada+pada+kategori+puas+dengan+skor+atribut+tertinggi+adalah+varian+rasa.+Tingkat%0D%0Aloyalitas+konsumen+berdasarkan+uji+analisis+piramida+loyalitas+konsumen%0D%0Acenderung+tidak+loyal+karena+persentase+commited+buyer+lebih+kecil+dibandingkan%0D%0Anilai+switcher+buyer.+Terdapat+hubungan+yang+signifikan+antara+usia+dan%0D%0Apendapatan+dengan+sikap+konsumen.%0D%0AKata+kunci%3A+kepuasan%2C+loyalitas%2C+pengambilan+keputusan%2C+sikap%2C+susu+kambing&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-07-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82543%2F1%2FABSTRAK%2520-%2520Dela%2520Anjelina.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82543%2F2%2FSKRIPSI%2520FULL%2520-%2520Dela%2520Anjelina.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82543%2F3%2F2.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Dela%2520Anjelina.pdf&rft.identifier=++Dela%2C+Anjelina++(2024)+PERILAKU+KONSUMEN+SUSU+KAMBING+PASTEURISASI+PRODUK+PETERNAKAN+TELAGA+RIZQY+21+DI+KOTA+METRO.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82543%2F