<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG"^^ . "Perkembangan teknologi informasi menunjukan bermunculannya berbagai jenis\r\nkegiatan yang menjadi lebih mudah, perkembangan tersebut dapat dirasakan\r\ndiberbagai bidang, salah satunya aktifitas jual beli. Salah satu platform jual beli\r\nonline terbesar di Indonesia adalah Shopee. Penelitian ini bertujuan untuk\r\nmengetahui dan menganalisis pengaruh e-service quality dan user experience\r\nterhadap kepuasan pelanggan Shopee di Bandar Lampung, baik secara parsial dan\r\nsimultan. Penelitian ini didasarkan pada teori perilaku konsumen. Pengumpulan\r\ndata dilakukan melalui penyebaran kuisioner secara online menggunakan Google\r\nForm yang disebarkan kepada pengguna aplikasi Shopee di Bandar Lampung,\r\ndengan jumlah sampel sebanyak 100 responden yang dipilih menggunakan metode\r\npurposive sampling, dengan kriteria pengguna Shopee di Bandar Lampung yang\r\npernah berbelanja minimal 3 kali. Analisis data dilakukan menggunakan teknik\r\n\r\nanalisis regresi linier berganda untuk menguji pengaruh variabel independen (e-\r\nservice quality dan user experience) terhadap variabel dependen (kepuasan\r\n\r\npelanggan) menggunakan SPSS 27.0. Berdasarkan hasil perhitungan, kedua\r\nvariabel independen tersebut berpengaruh positif terhadap kepuasan pelanggan. Hal\r\ntersebut dibuktikan dengan nilai R square sebesar 0,520 yang mengartikan bahwa\r\nbesar pengaruh variabel user experience, dan e-service quality terhadap variabel\r\nkepuasan pelanggan adalah 52% dan sisanya yaitu 48% dipengaruhi oleh faktor\r\nlain. Adapun saran dalam penelitian ini yaitu, pengoptimalan kecepatan, kestabilan\r\nsistem dan mengoptimalkan penggunaan data dan memori untuk memberikan\r\nkecepatan pada saat menggunakan aplikasi.\r\nKata Kunci : E-service Quality, User Experience, Kepuasan Pelanggan, Shopee\r\n\r\nThe development of information technology shows the emergence of various types\r\nof activities that have become easier, these developments can be felt in various\r\nfields, one of which is buying and selling activities. One of the largest online buying\r\nand selling platforms in Indonesia is Shopee. This study aims to determine and\r\nanalyze the effect of e-service quality and user experience on Shopee customer\r\nsatisfaction in Bandar Lampung, both partially and simultaneously. This research\r\nis based on the theory of consumer behavior. Data collection was carried out\r\nthrough distributing questionnaires online using Google Form which were\r\ndistributed to Shopee application users in Bandar Lampung, with a sample size of\r\n100 respondents selected using purposive sampling method, with the criteria that\r\nShopee users in Bandar Lampung have shopped at least 3 times. Data analysis was\r\ncarried out using multiple linear regression analysis techniques to test the effect of\r\nindependent variables (e-service quality and user experience) on the dependent\r\nvariable (customer satisfaction) using SPSS 27.0. Based on the calculation results,\r\nthe two independent variables have a positive effect on customer satisfaction. This\r\nis evidenced by the R square value of 0.520 which means that the influence of the\r\nuser experience variable, and e-service quality on the customer satisfaction\r\nvariable is 52% and the remaining 48% is influenced by other factors. The\r\nsuggestions in this study are optimizing speed, system stability and optimizing the\r\nuse of data and memory to provide speed when using the application.\r\nKeywords : E-Service Quality, User Experience, Customer Satisfaction, Shopee\r\n"^^ . "2024-08-28" . . . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . . . . . "RAMDHANI"^^ . "AHMAD "^^ . "RAMDHANI AHMAD "^^ . . . . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (File PDF)"^^ . . . "1. ABSTRAK - ABSTRACT - Ahmad Ramdhani.pdf"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (File PDF)"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (File PDF)"^^ . . . "3. SKRIPSI TANPA BAB PEMBAHASAN - Ahmad Ramdhani.pdf"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE\r\nTERHADAP KEPUASAN PELANGGAN SHOPEE\r\nDI BANDAR LAMPUNG (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #82562 \n\nPENGARUH E-SERVICE QUALITY DAN USER EXPERIENCE \nTERHADAP KEPUASAN PELANGGAN SHOPEE \nDI BANDAR LAMPUNG\n\n" . "text/html" . . . "300 Ilmu sosial" . . . "330 Ekonomi" . .