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<http://digilib.unila.ac.id/id/eprint/82651> <http://purl.org/dc/terms/title> "STRATEGI MARKETING PUBLIC RELATIONS COFFE SHOP\r\n(STUDI KASUS COFFEE SHOP 1000 CC LAMPUNG SELATAN)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://purl.org/ontology/bibo/abstract> "Bisnis coffee shop yang semakin menjanjikan ini membuat semakin banyak\r\npebisnis yang tertarik untuk ikut terjun dalam bisnis ini, tidak terkecuali di\r\nLampung Selatan. Kehadiran Coffee Shop 1000 CC sebagai salah satu coffee\r\nshop modern yang mengusung tren minum kopi dengan suasana yang lebih\r\nnyaman menjadi inspirasi beberapa pihak untuk menghadirkan coffee shop lokal.\r\nDalam usahanya Coffee Shop 1000 CC diharapkan menemukan strategi yang\r\ndiyakini dapat memenuhi kebutuhan dari konsumen. Tujuan penelitian ini\r\ndiketahui Strategi Marketing Public Relations Coffe Shop yang tepat pada Coffee\r\nShop 1000 CC Lampung Selatan. Metode penelitian kualitatif. Paradigma yang\r\ndigunakan dalam penelitian ini adalah paradigma postpositivisme. Peneliti\r\nmemfokuskan penelitian pada Strategi Marketing Public Relations Coffe Shop.\r\nPengumpulan data menggunakan lembar observasi atau wawancara. Hasil\r\npenelitian Produk yang ada di Coffee Shop 1000 CC Lampung Selatan Product\r\nadalah kreasi dari kopi robusta, untuk mempertahankan kualitas produk dalam\r\npengolahan dilakukan oleh barista yang sudah mengikuti pelatihan. Harga sudah\r\ncukup rendah kisaran Rp. 5.000,- – Rp. 20.000,- Tempat cukup strategis,\r\ntransportasi terjamin, akses jalan mudah belum terdapat Meeting Room. Promosi\r\nyang dilakukan hanya menggunakan media online seperti Facebook dan\r\nInstagram, Melakukan tekhnik Word Of Mouth, yakni pemasaran melalui dari\r\nmulut ke mulut Melakukan Event sebagai alat promo. Trust in a brand merupakan\r\nfaktor yang penting dalam membangun dan membina suatu hubungan dengan\r\nkonsumen. Kepercayaan konsumen atas Coffee Shop 1000 CC Sidomulyo\r\nberlanjut pada keputusan pembelian\r\nKata kunci : coffee shop, strategi komunikasi, pemasaran\r\n\r\n\r\nThe increasingly promising coffee shop business has made more and more\r\nbusiness people interested in getting involved in this business, including in South\r\nLampung. The presence of Coffee Shop 1000 CC as one of the modern coffee\r\nshops that carries the trend of drinking coffee with a more comfortable\r\natmosphere has inspired several parties to present local coffee shops. In its\r\nefforts, Coffee Shop 1000 CC is expected to find a strategy that is believed to be\r\nable to meet consumer needs. The purpose of this study is to find out the right\r\nmarketing communication strategy at Coffee Shop 1000 CC South Lampung.\r\n\r\nQualitative research method. The paradigm used in this study is the post-\r\npositivism paradigm. Researchers focus their research on the marketing\r\n\r\ncommunication strategy of Barista Coffee Shop 1000 CC South Lampung. Data\r\ncollection uses observation sheets or interviews. Research results The products at\r\nCoffee Shop 1000 CC South Lampung Product are creations of robusta coffee, to\r\nmaintain product quality, processing is carried out by baristas who have\r\nundergone training. The price is quite low, ranging from Rp. 5,000, - Rp. 20,000,-\r\nQuite strategic location, guaranteed transportation, easy road access, there is no\r\nMeeting Room yet. Promotions are only done using online media such as\r\nFacebook and Instagram, Using Word Of Mouth techniques, namely marketing\r\nthrough word of mouth Holding Events as a promotional tool. Trust in a brand is\r\nan important factor in building and fostering a relationship with consumers.\r\nConsumer trust in Coffee Shop 1000 CC Sidomulyo continues to the purchasing\r\ndecision.\r\nKeywords: coffee shop, communication strategy, marketing."^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/2302430> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302387> .
<http://digilib.unila.ac.id/id/document/2302430> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302387> .
<http://digilib.unila.ac.id/id/document/2302430> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302387> .
<http://digilib.unila.ac.id/id/document/2302430> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/82651/10/small.jpg> .
<http://digilib.unila.ac.id/id/document/2302430> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/82651/10/small.jpg> .
<http://digilib.unila.ac.id/82651/10/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2302431> .
<http://digilib.unila.ac.id/id/document/2302431> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2302431> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI MARKETING PUBLIC RELATIONS COFFE SHOP\r\n(STUDI KASUS COFFEE SHOP 1000 CC LAMPUNG SELATAN) (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2302431> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302431> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302431> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2302432> .
<http://digilib.unila.ac.id/id/document/2302432> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2302432> <http://www.w3.org/2000/01/rdf-schema#label> "STRATEGI MARKETING PUBLIC RELATIONS COFFE SHOP\r\n(STUDI KASUS COFFEE SHOP 1000 CC LAMPUNG SELATAN) (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2302432> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302432> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302432> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2302433> .
<http://digilib.unila.ac.id/id/document/2302433> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2302433> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302433> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302433> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2302434> .
<http://digilib.unila.ac.id/id/document/2302434> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2302434> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302434> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/document/2302434> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302386> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2302435> .
<http://digilib.unila.ac.id/id/document/2302435> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2302435> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302435> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302435> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
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<http://digilib.unila.ac.id/id/document/2302435> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/82651/15/lightbox.jpg> .
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<http://digilib.unila.ac.id/id/eprint/82651> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2302436> .
<http://digilib.unila.ac.id/id/document/2302436> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2302436> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302436> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302436> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302436> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/82651/16/preview.jpg> .
<http://digilib.unila.ac.id/id/document/2302436> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/82651/16/preview.jpg> .
<http://digilib.unila.ac.id/82651/16/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2302437> .
<http://digilib.unila.ac.id/id/document/2302437> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2302437> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302437> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302437> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
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<http://digilib.unila.ac.id/id/document/2302437> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/82651/17/medium.jpg> .
<http://digilib.unila.ac.id/82651/17/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/2302438> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302438> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302438> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2302385> .
<http://digilib.unila.ac.id/id/document/2302438> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/82651/18/small.jpg> .
<http://digilib.unila.ac.id/id/document/2302438> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/82651/18/small.jpg> .
<http://digilib.unila.ac.id/82651/18/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/82651> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://digilib.unila.ac.id/82651/> .
<http://digilib.unila.ac.id/82651/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #82651 \n\nSTRATEGI MARKETING PUBLIC RELATIONS COFFE SHOP&#13;\n(STUDI KASUS COFFEE SHOP 1000 CC LAMPUNG SELATAN)\n\n" .
<http://digilib.unila.ac.id/82651/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://digilib.unila.ac.id/82651/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/82651> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/2004/02/skos/core#prefLabel> "300 Ilmu sosial" .
<http://digilib.unila.ac.id/id/eprint/82651> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/300> .
<http://digilib.unila.ac.id/id/subject/320> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/320> <http://www.w3.org/2004/02/skos/core#prefLabel> "320 Ilmu politik (politik dan pemerintahan)" .
<http://digilib.unila.ac.id/id/eprint/82651> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/320> .