?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+KEMUDAHAN%2C+CASHBACK+DAN+LITERASI%0D%0AEKONOMI+TERHADAP+PERILAKU+KONSUMTIF+PENGGUNA%0D%0AGOPAY+PADA+MAHASISWA+PENDIDIKAN+EKONOMI%0D%0A%0D%0AUNIVERSITAS+LAMPUNG&rft.creator=Aisyah+%2C+Putri+Zahidah&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=370+Pendidikan&rft.description=Tujuan+dari+adanya+penelitian+ini+yaitu+untuk+mengetahui+pengaruh+dari%0D%0Avariabel+persepsi+kemudahan%2C+cashback%2C+dan+literasi+ekonomi+terhadap+perilaku%0D%0Akonsumtif+pengguna+gopay+pada+Mahasiswa+Pendidikan+Ekonomi+Universitas%0D%0ALampung.+Metode+penelitian+yang+digunakan+adalah+kuantitatif+dengan%0D%0Apendekatan+deskriptif+verifikatif+ex+post+facto+dan+survei.+Populasi+terdiri+dari%0D%0A274+mahasiswa+aktif+Angkatan+2020%2C+2021%2C+dan+2022.+Sampel+sebanyak+163%0D%0Amahasiswa+dipilih+menggunakan+tekhnik+simple+random+sampling+berdasarkan%0D%0Arumus+sovin.+Data+dikumpulkan+melalui+kuesioner+dan+dokumentasi.+Pengujian%0D%0Ahipotesis+dilakukan+dengan+regresi+linear+sederhana+untuk+uji+parsial+danregresi%0D%0Alinear+berganda+untuk+uji+simultan.+Berdasarkan+pengujian+hipotesis+secara%0D%0Asimultan%2C+persepsi+kemudahan%2C+cashback%2C+dan+literasi+ekonomi+secara%0D%0Asignifikan+mempengaruhi+perilaku+konsumtif+pengguna+Gopay+pada%0D%0AMahasiswa+Pendidikan+Ekonomi+Universitas+Lampung.%0D%0A%0D%0AKata+Kunci%3A+Cashback%2C+Literasi+Ekonomi%2C+Persepsi+Kemudahan%2C+dan+Perilaku%0D%0A%0D%0AKonsumtif%0D%0A%0D%0AThe+purpose+of+this+research+is+to+investigate+the+influence+of+perceived+ease%0D%0Aof+use%2C+cashback%2C+and+economic+literacy+variables+on+the+consumptive%0D%0Abehavior+of+Gopay+users+among+students+majoring+in+Economic+Education+at%0D%0ALampung+University.+This+study+employs+a+quantitative+approach+with+a%0D%0Adescriptive-verificative+ex+post+facto+and+survey+method.+The+population%0D%0Aconsists+of+274+active+students+from+the+2020%2C+2021%2C+and+2022+cohorts+of+the%0D%0AEconomics+Education+program+at+Lampung+University.+A+sample+of+163%0D%0Astudents+was+selected+using+simple+random+sampling+based+on+Slovin's%0D%0Aformula.+Data+were+collected+through+questionnaires+and+documentation.%0D%0AHypothesis+testing+was+conducted+using+simple+linear+regression+for+partial%0D%0Aeffects+and+multiple+linear+regression+for+simultaneous+effects.+Based+on%0D%0Asimultaneous+hypothesis+tested%2C+perceptions+of+convenience%2C+cashback%2C+and%0D%0Aeconomic+literacy+significantly+influence+the+consumption+behavior+of+Gopay%0D%0Ausers+among+Economic+Education+Students+at+the+University+of+Lampung.%0D%0A%0D%0AKeywords+%3A+Cashback%2C+Economic+Literacy%2C+Perceived+Convenience%2C+and%0D%0A%0D%0AConsumptive+Behavior&rft.publisher=UNIVERSITAS+LAMPUNG&rft.date=2024-07-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82661%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82661%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82661%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital.pdf&rft.identifier=++Aisyah+%2C+Putri+Zahidah++(2024)+PENGARUH+PERSEPSI+KEMUDAHAN%2C+CASHBACK+DAN+LITERASI+EKONOMI+TERHADAP+PERILAKU+KONSUMTIF+PENGGUNA+GOPAY+PADA+MAHASISWA+PENDIDIKAN+EKONOMI+UNIVERSITAS+LAMPUNG.++UNIVERSITAS+LAMPUNG%2C+FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82661%2F