?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+MANFAAT%2C+KEPERCAYAAN%2C+DAN+FITUR%0D%0ALAYANAN+TERHADAP+LOYALITAS+PENGGUNA%0D%0AMOBILE+BANKING+BNI+PADA+MAHASISWA%0D%0AJURUSAN+PENDIDIKAN+IPS+FKIP%0D%0AUNIVERSITAS+LAMPUNG&rft.creator=Marsela%09%2C+-&rft.subject=330+Ekonomi&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+apakah+persepsi+manfaat%2C%0D%0Akepercayaan%2C+dan+fitur+layanan+memiliki+pengaruh+terhadap+loyalitas%0D%0Apengguna+mobile+banking+BNI.+Penelitian+ini+menggunakan+metode%0D%0Apendekatan+ex+post+facto+dan+survey.+Populasi+dalam+penelitian+ini+adalah%0D%0Amahasiswa+jurusan+Pendidikan+IPS+FKIP+Universitas+Lampung+yang+terdiri%0D%0Adari+angkatan+2020%2C+2021%2C+dan+2022+dan+menggunakan+aplikasi+mobile%0D%0Abanking+BNI+lebih+dari+2+kali+berjumlah+523+orang.+Sampel+yang+digunakan%0D%0Adalam+penelitian+ini+berumlah+84+mahasiswa+dengan+teknik+pengambilan%0D%0Asampel%2C+nonprobability+sampling+menggunakan+sampling+purposive.+Data%0D%0Adikumpulkan+melalui+angket+atau+kuesioner.+Pengujian+hipotesis+yang%0D%0Adigunakan+dalam+penelitian+ini+adalah+uji+tdan+uji+F+yang+diolah+dengan%0D%0Aprogram+SPSS+versi+25.+Hasil+dari+penelitian+ini+membuktikan+bahwa%0D%0Avariabel+persepsi+manfaat%2C+kepercayaan%2C+dan+fitur+layanan+memiliki%0D%0Apengaruh+baik+secara+parsial+maupun+simultan+terhadap+loyalitas+pengguna%0D%0Amobile+banking+BNI.+Dari+pengolahan+data+yang+dilakukan%2C+diperoleh+Fhitung%0D%0Asebesar+20%2C749+dan+Ftabel+sebesar+2%2C72+yang+artinya+Fhitung+%3E+Ftabel+dengan%0D%0Akadar+determinasi+sebesar+0%2C438+atau+43%2C8%25+dan+sisanya+56%2C2%25+dipengaruhi%0D%0Aoleh+faktor+lain+yang+tidak+menjadi+fokus+dalam+penelitian+ini.%0D%0AKata+kunci%3A+Fitur+Layanan%2C+Kepercayaan%2C+Loyalitas%2C+dan+Persepsi+Manfaat.%0D%0A%0D%0AThis+study+aims+to+determine+whether+the+perception+of+benefits%2C+trust%2C+and%0D%0Aservice+features+have+an+influence+on+the+loyalty+of+BNI+mobile+banking%0D%0Ausers.+This+study+uses+ex+post+facto+and+survey+method.+The+population+in%0D%0Athis+study+is+students+of+the+Social+Studies+Department+of+FKIP%2C+University%0D%0Aof+Lampung+consisting+of+the+2020%2C+2021%2C+and+2022+batch+and+using+the+BNI%0D%0Amobile+banking+application+more+than+2+times+totaling+523+people.+The%0D%0Asample+used+in+this+study+consisted+of+84+students+with+sampling+techniques%2C%0D%0Anonprobability+sampling+using+purposive+sampling.+Data+were+collected%0D%0Athrough+questionnaires+or+questionnaires.+Hypothesis+testing+used+in+this%0D%0Astudy+is+the+Test+t+and+F+test+which+is+processed+with+the+SPSS+version+25%0D%0Aprogram.+The+results+of+this+study+prove+that+the+variable+perception+of%0D%0ABenefits%2C+Trust%2C+and+service+features+have+an+influence+both+partially+and%0D%0Asimultaneously+on+the+loyalty+of+BNI+mobile+banking+users.+From+the+data%0D%0Aprocessing+carried+out%2C+obtained+Fcount+of+20.749+and+Ftable+of+2.72+which%0D%0Ameans+Fcount+%3E+Ftable+with+determination+of+0.438+or+43.8%25+and+the+remaining%0D%0A56.2%25+influenced+by+other+factors+that+are+not+the+focus+of+this+study.%0D%0A%0D%0AKeywords%3A+Service+Features%2C+Trust%2C+Loyalty%2C+and+Perception+of+Benefits.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2024-04-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82826%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Marsela.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82826%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Marsela.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82826%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Marsela.pdf&rft.identifier=++Marsela+%2C+-++(2024)+PENGARUH+PERSEPSI+MANFAAT%2C+KEPERCAYAAN%2C+DAN+FITUR+LAYANAN+TERHADAP+LOYALITAS+PENGGUNA+MOBILE+BANKING+BNI+PADA+MAHASISWA+JURUSAN+PENDIDIKAN+IPS+FKIP+UNIVERSITAS+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82826%2F