?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERAN+PELAYANAN+PRIMA+TERHADAP+STAKEHOLDER%0D%0AEKSTERNAL+PADA+BIDANG+LAYANAN+PENGEMBANGAN%0D%0A%0D%0AUSAHA+LPP+RRI+BANDAR+LAMPUNG&rft.creator=Adinda+%2C+Marcelia&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=LPP+RRI+merupakan+lembaga+penyiaran+yang+mempunyai+tugas+memberikan%0D%0Apelayanan+siaran+informasi%2C+pendidikan%2C+pelestarian+budaya%2C+hiburan+yang+sehat%2C%0D%0Akontrol+sosial%2C+dan+menjaga+citra+positif+lembaga.+Lembaga+penyiaran+publik+LPP%0D%0ARRI+pada+bidang+layanan+pengembangan+usaha+memiliki+peran+yang+penting+dalam%0D%0Amelayani+kebutuhan+stakeholder+eksternalnya%2C+baik+dari+segi+pelayanan+jasa+atau%0D%0ALPP+RRI+is+a+broadcaster+that+has+the+task+of+providing+information+broadcast%0D%0Aservices%2C+education%2C+cultural+preservation%2C+healthy+entertainment%2C+social+control%2C%0D%0Aand+maintaining+a+positive+image+of+the+institution.+Public+broadcaster+LPP+RRI+in%0D%0Athe+field+of+business+development+services+has+an+important+role+in+serving+the+needs%0D%0Aof+its+external+stakeholders%2C+both+in+terms+of+services+and+products.+Therefore%2C+LPP%0D%0ARRI+in+the+field+of+business+development+services+always+strives+to+provide+the+best%0D%0Aservice+in+order+to+gain+support+and+trust+from+external+stakeholders+and+a+wide%0D%0Aaudience%2C+thus+helping+companies+achieve+their+goals.%0D%0AThe+purpose+of+this+study+is+to+determine+the+role+of+excellent+service+to+external%0D%0Astakeholders+in+the+field+of+business+development+services+of+LPP+RRI+Bandar%0D%0ALampung.+This+type+of+research+is+descriptive+research+with+a+qualitative+approach%2C%0D%0Awith+two+data+sources%2C+namely+primary+data+sources+that+researchers+get+from+the%0D%0Ainterview+process+and+secondary+data+sources+that+researchers+get+from+literature%0D%0Astudies+to+be+further+analyzed+by+inductive+thinking+methods+and+in+this+observation%0D%0Athe+author+uses+three+concepts+of+excellent+service%2C+namely%2C+the+concept+of+attitude%2C%0D%0Athe+concept+of+attention%2C+and+the+concept+of+action.%0D%0AThis+study+concludes+that+the+role+of+excellent+service+used+in+the+field+of+business%0D%0Adevelopment+services+of+LPP+RRI+Bandar+Lampung+to+its+external+stakeholders+has%0D%0Abeen+classified+as+a+good+category+and+has+been+in+accordance+with+the%0D%0Aexpectations+of+external+stakeholders.+The+field+of+business+development+services%0D%0Ahas+used+or+applied+the+basic+concept+of+excellent+service+which+results+in+the+aim%0D%0Aof+establishing+a+closer+relationship+between+external+stakeholders+and+the+field+of%0D%0Abusiness+development+services+LPP+RRI+Bandar+Lampung%2C+in+creating+a+good%0D%0Asynergy+that+is+loyal+to+the+company%2C+by+creating+good+and+positive+relationships%2C%0D%0Awhile+increasing+trust+and+a+good+image+in+the+eyes+of+external+stakeholders+and%0D%0Afor+the+achievement+of+common+goals+and+always+provide+satisfactory+service+with%0D%0Aexternal+stakeholders.%0D%0AKeywords%3A+Role%2C+Excellent+Service%2C+External+Stakeholders%0D%0Aproduk.+Oleh+karena+itu%2C+LPP+RRI+pada+bidang+layanan+pengembangan+usaha+selalu%0D%0Aberusaha+memberikan+pelayanan+terbaik+agar+dapat+memproleh+dukungan+dan%0D%0Akepercayaan+dari+stakeholder+eksternalnya+maupun+khalayak+luas%2C+sehingga%0D%0Amembantu+perusahaan+dalam+mencapai+tujuan+mereka.%0D%0ATujuan+penelitian+ini+yakni+untuk+mengetahui+peran+pelayanan+prima+terhadap%0D%0Astakeholder+eksternal+pada+bidang+layanan+pengembangan+usaha+LPP+RRI+Bandar%0D%0ALampung.+Jenis+penelitian+ini+adalah+penelitian+deskriptif+dengan+pendekatan%0D%0Akualitatif%2C+dengan+dua+sumber+data%2C+yakni+sumber+data+primer+yang+peneliti+dapat%0D%0Adari+proses+wawancara+dan+sumber+data+sekunder+yang+peneliti+dapat+dari+studi%0D%0Akepustakaan+untuk+selanjutnya+dianalisis+dengan+metode+berfikir+induktif+dan%0D%0Adalam+observasi+ini+penulis+menggunakan+tiga+konsep+pelayanan+prima+yaitu%2C%0D%0Akonsep+sikap+(attitude)%2C+konsep+perhatian+(attention)%2C+dan+konsep+tindakan+(action).%0D%0APenelitian+ini+menyimpulkan+bahwa+peran+pelayanan+prima+yang+digunakan+bidang%0D%0Alayanan+pengembangan+usaha+LPP+RRI+Bandar+Lampung+tehadap+stakeholder%0D%0Aeksternalnya+telah+tergolong+dalam+kategori+yang+baik+dan+telah+sesuai+dengan+yang%0D%0Adiharapkan+para+stakeholder+eksternal.+Bidang+layanan+pengembangan+usaha+telah%0D%0Amenggunakan+atau+menerapkan+konsep+dasar+pelayanan+prima+yang+menghasilkan%0D%0Atujuan+untuk+menjalin+hubungan+yang+lebih+erat+antara+stakeholder+eksternal%0D%0Adengan+bidang+layanan+pengembangan+usaha+LPP+RRI+Bandar+Lampung%2C+dalam%0D%0Amenciptakan+sinergi+yang+baik+yang+loyal+dengan+perusahaan%2C+dengan+terciptanya%0D%0Ahubungan+yang+baik+dan+positif%2C+sekaligus+meningkatkan+kepercayaan+dan+citra%0D%0Ayang+baik+dimata+stakeholder+eksternal+serta+demi+tercapainya+tujuan+bersama+dan%0D%0Aselalu+memberikan+pelayanan+yang+memuaskan+dengan+stakeholder+eksternal.%0D%0A%0D%0AKata+Kunci+%3A+Peran%2C+Pelayanan+Prima%2C+Stakehol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