title: ANALISIS PENGARUH OVERCONFIDENCE, HERDING, LOSS  AVERSION, ANCHORING, REPRESENTATIVENESS DAN AVAILABILITY  PADA PENGAMBILAN KEPUTUSAN INVESTASI DIKALANGAN  PEMEGANG ESOP DI PT BANK CENTRAL ASIA.TBK
creator: NIKEN, PURBASARI
subject: 300 Ilmu sosial
subject: 330 Ekonomi
subject: 332 Ekonomi keuangan
description: Penelitian ini bertujuan untuk mengetahui pengaruh behavioral finance atau bias  psikologi terhadap keputusan investasi yang dilakukan oleh pemegang Employee  Stock Ownership PT Bank Central Asia.Tbk, dengan fokus pada variabel seperti  overconfident, herding, loss aversion, Anchoring, Representativeness, dan  Availability. Penelitian ini didasarkan pada datakualitatif dan menggunakan regresi  linier berganda untuk analisisnya dan alat penelitian menggunakan SPSS. Kuisioner  penelitian ini tersebar pada 155 pemegang Employee Stock Ownership PT Bank  Central Asia.Tbk. Hasil penelitian menunjukkan bahwa overconfident, herding  berpengaruh signifikan dalam mempengaruhi keputusan investasi. Overconfidenct  mempunyai pengaruh paling signifikan terhadap pengambilan keputusan,  sedangkan herding mempunyai pengaruh lebih moderat. Penelitian ini diharapkan  dapat membantu memahami faktor-faktor apa saja yang dapat mempengaruhi  keputusan investasi dan dapat membantu untuk mengambil keputusan lebih baik  dan menghindari potensi bias yang dapat menyebabkan hasil yang kurang optimal.  Kata Kunci : Behavioral Finance, Keputusan Investasi, Employee Stock  Ownership.    This study aims to determine the influence of behavioral finance or psychological  bias on investment decisions made by Employee Stock Ownership holders of PT  Bank Central Asia. Tbk focuses on variables such as overconfidence, herding, and  anchoring. This research is based on qualitative data and uses multiple linear  regression for its analysis and research tools using SPSS. This research  questionnaire was spread across 155 holders of Employee Stock Ownership of PT  Bank Central Asia.Tbk. The results showed that overconfidence and anchoring  have a significant effect on influencing investment decisions. Overconfidence has  the most significant influence on decision-making while herding has a more  moderate influence. This research is expected to help understand what factors can  influence investment decisions and can help to make better decisions and avoid  potential biases that can lead to suboptimal results.  Kata Kunci : Behavioral Finance, Investment Decision, Employee Stock  Ownership.
date: 2024-07-16
type: Tesis
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/82919/1/1.%20ABSTRAK%20-%20ABSTRACT%20-%20Niken%20Purbasari.pdf
format: text
identifier: http://digilib.unila.ac.id/82919/2/2.%20TESIS%20FULL%20-%20Niken%20Purbasari.pdf
format: text
identifier: http://digilib.unila.ac.id/82919/3/3.%20TESIS%20TANPA%20BAB%20PEMBAHASAN%20-%20Niken%20Purbasari.pdf
identifier:   NIKEN, PURBASARI  (2024) ANALISIS PENGARUH OVERCONFIDENCE, HERDING, LOSS AVERSION, ANCHORING, REPRESENTATIVENESS DAN AVAILABILITY PADA PENGAMBILAN KEPUTUSAN INVESTASI DIKALANGAN PEMEGANG ESOP DI PT BANK CENTRAL ASIA.TBK.  Masters thesis, UNIVERSITAS LAMPUNG.   
relation: http://digilib.unila.ac.id/82919/