?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERENCANAAN+KOMUNIKASI+HUMAS+POLDA+LAMPUNG+DALAM%0D%0AMENSOSIALISASIKAN+APLIKASI+POLRI+SUPER+APP+MELALUI%0D%0APROGRAM+QUICK+WINS+PRESISI+KEPADA+SISWA+SMKN+5%0D%0A%0D%0ABANDAR+LAMPUNG&rft.creator=Nurmalia%2C+Annisa&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Permasalahan+di+sektor+pelayanan+publik+kepolisian+menurunkan+kepercayaan%0D%0Amasyarakat+terhadap+institusi+tersebut.+Untuk+itu+Polri+meluncurkan+program%0D%0Aquick+wins+Presisi+salah+satunya+untuk+optimalisasi+pelayanan+publik.+Namun%0D%0Abanyak+masyarakat+yang+belum+mengetahui+aplikasi+Polri+super+app+oleh+karena%0D%0Aitu+perlu+sosialisasi+yang+intensif%2C+terutama+kepada+siswa+SMKN+5+Bandar%0D%0ALampung+yang+membutuhkan+pelayanan+SIM.+Penelitian+ini+menggunakan%0D%0Ametode+deskriptif+kualitatif+dengan+pengumpulan+data+melalui+wawancara%2C%0D%0Aobservasi%2C+dan+dokumen%2C+serta+dianalisis+menggunakan+model+Perencanaan%0D%0AKomunikasi+Alur+Tanda+%E2%80%9C%3F%E2%80%9D+oleh+Hafied+Cangara+(2013).+Tujuan+penelitian%0D%0Aadalah+mengetahui+perencanaan+Humas+Polda+Lampung+dalam+sosialisasi+dan%0D%0Aoptimalisasi+aplikasi+Polri+Super+App+kepada+siswa+SMKN+5+Bandar+Lampung.%0D%0AHasil+penelitian+menunjukkan+tujuh+tahapan+perencanaan+komunikasi+yang%0D%0Adilakukan+oleh+Humas+Polda+Lampung%2C+yaitu%3A+(1)+Identifikasi+khalayak%0D%0Amenyesuaikan+fitur+aplikasi%2C+fokus+pada+siswa+SMKN+5+Bandar+Lampung.+(2)%0D%0ASosialisasi+bertujuan+meningkatkan+pelayanan+publik+dan+mengajak+siswa%0D%0Amengunduh+aplikasi.+(3)+Pesan+informatif+dan+edukatif+yang+membangun+brand%0D%0Aimage%2C+mudah+dipahami%2C+dan+mendekatkan+dengan+khalayak+melalui+demonstrasi%0D%0A%0D%0Alangsung.+(4)+Komitmen+sosialisasi+berkelanjutan+sebulan+sekali+di+sekolah-%0D%0Asekolah.+(5)+Penggunaan+media+peraga%2C+media+sosial%2C+dan+media+cetak%3B+media%0D%0A%0D%0Aleaflet+dianggap+tidak+efektif.+(6)+Komunikasi+dengan+instansi+melalui+surat+izin%0D%0Adan+surat+perintah.+(7)+Evaluasi+dilakukan+namun+tidak+sistematis+dan+berkala%2C%0D%0Asehingga+sulit+mengukur+keberhasilan.+Aplikasi+Polri+super+app+belum+optimal%0D%0Adalam+memberikan+pelayanan+SIM%2C+sehingga+siswa+lebih+memilih+layanan%0D%0Alangsung+di+kantor+polisi.%0D%0AKata+Kunci%3A+Humas+Polda+Lampung%2C+Aplikasi+Polri+Super+App%2C+Program+Quick%0D%0AWins+Presisi%0D%0A%0D%0AThe+problems+in+the+police+public+service+sector+reduce+public+trust+in+the%0D%0Ainstitution.+For+this+reason%2C+Polri+launched+the+Presisi+quick+wins+program%2C%0D%0Aone+of+which+is+to+optimize+public+services.+However%2C+many+people+do+not%0D%0Aknow+the+Polri+super+app+application%2C+therefore+it+needs+intensive%0D%0Asocialization%2C+especially+to+SMKN+5+Bandar+Lampung+students+who+need+SIM%0D%0Aservices.+This+research+uses+descriptive+qualitative+method+with+data%0D%0Acollection+through+interviews%2C+observations%2C+and+documents%2C+and+analyzed%0D%0Ausing+the+%E2%80%9C%3F%E2%80%9D+Sign+Flow+Communication+Planning+model+by+Hafied+Cangara%0D%0A(2013).+The+research+objective+was+to+find+out+the+planning+of+Lampung%0D%0APolice+Public+Relations+in+socializing+and+optimizing+the+Polri+Super+App%0D%0Aapplication+to+SMKN+5+Bandar+Lampung+students.+The+results+showed+seven%0D%0Astages+of+communication+planning+carried+out+by+Lampung+Police+Public%0D%0ARelations%2C+namely%3A+(1)+Audience+identification+according+to+application%0D%0Afeatures%2C+focusing+on+students+of+SMKN+5+Bandar+Lampung.+(2)+Socialization%0D%0Aaimed+at+improving+public+services+and+inviting+students+to+download+the%0D%0Aapplication.+(3)+Informative+and+educative+messages+that+build+brand+image%2C%0D%0Aare+easy+to+understand%2C+and+get+closer+to+the+audience+through+live%0D%0Ademonstrations.+(4)+Continuous+socialization+commitment+once+a+month+in%0D%0Aschools.+(5)+Use+of+props%2C+social+media%2C+and+print+media%3B+leaflet+media+is%0D%0Aconsidered+ineffective.+(6)+Communication+with+agencies+through+permission%0D%0Aletters+and+orders.+(7)+Evaluation+is+done+but+not+systematically+and%0D%0Aperiodically%2C+making+it+difficult+to+measure+success.+The+Polri+super+app+has%0D%0Anot+been+optimal+in+providing+SIM+services%2C+so+students+prefer+direct+services%0D%0Aat+the+police+station.%0D%0AKeywords%3A+Public+Relations+of+Lampung+Police%2C+Polri+Super+App%2C+Precision%0D%0AQuick+Wins+Program&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82945%2F1%2FABSTRAK%2520-%2520Nurmalia%2520Annisa.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82945%2F2%2FSKRIPSI%2520FULL%2520-%2520Nurmalia%2520Annisa.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82945%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Nurmalia%2520Annisa.pdf&rft.identifier=++Nurmalia%2C+Annisa++(2024)+PERENCANAAN+KOMUNIKASI+HUMAS+POLDA+LAMPUNG+DALAM+MENSOSIALISASIKAN+APLIKASI+POLRI+SUPER+APP+MELALUI+PROGRAM+QUICK+WINS+PRESISI+KEPADA+SISWA+SMKN+5+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82945%2F