?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BRAND+IMAGE+DEAR+ME+BEAUTY+PADA+MEDIA+SOSIAL%0D%0A%0D%0AINSTAGRAM+TERHADAP+MINAT+BELI+KONSUMEN&rft.creator=NOVIA+VALLEN%2C+BETRIANASTASYA&rft.subject=300+Ilmu+sosial&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Perkembangan+industri+kecantikan+di+terus+berkembang+seiring+dengan%0D%0Aberkembangnya+teknologi+internet+yang+memudahkan+proses+komunikasi.+Namun%2C%0D%0Akemudahan+ini+menimbulkan+persaingan+antar+brand+semakin+ketat.+Suatu+brand%0D%0Aperlu+membentuk+brand+image+yang+baik+sehingga+dapat+mempengaruhi+minat%0D%0Abeli+konsumen+terhadap+produknya+di+antara+banyaknya+pilihan+dari+brand-brand%0D%0Alain.+Salah+satunya+adalah+Dear+Me+Beauty%2C+brand+kecantikan+ini+mampu%0D%0Amenjangkau+pengikut+Instagram+yang+cukup+besar+dibandingkan+brand-brand%0D%0Alokal+pesaingnya.+Penelitian+ini+bertujuan+untuk+mengetahui+besaran+pengaruh%0D%0Abrand+image+Dear+Me+Beauty+terhadap+minat+beli+konsumen.+Metode+yang%0D%0Adigunakan+adalah+kuantitatif+dengan+melakukan+survey+kepada+100+responden%0D%0Ayang+merupakan+pengikut+akun+Instagram+%40dearmebeauty%2C+pernah+membeli%0D%0Aproduk+Dear+Me+Beauty%2C+dan+sudah+berusia+18+tahun.+Hasil+penelitian%0D%0Amenunjukkan+terdapat+pengaruh+positif+yang+signifikan+dari+brand+image+terhadap%0D%0Aminat+beli+dibuktikan+dengan+thitung+9%2C449+%3E+ttabel+1%2C984%2C+maka+Ho+ditolak+dan+Ha%0D%0Aditerima.+Adapun+nilai+koefisien+determinasi+sebesar+0%2C477+sehingga+adanya%0D%0Apengaruh+brand+image+Dear+Me+Beauty+terhadap+minat+beli+konsumen+yaitu%0D%0Adengan+nilai+sebesar+47%2C7%25+sedangkan+sisanya+52%2C3%25+dipengaruhi+oleh+faktor+lain.%0D%0AKata+Kunci%3A+Brand+Image%2C+Minat+Beli%2C+Instagram%2C+Dear+Me+Beauty%0D%0A%0D%0AThe+development+of+the+beauty+industry+continues+to+grow+with+the+development+of%0D%0Ainternet+technology%2C+which+facilitates+the+communication+process.+However%2C+this%0D%0Aconvenience+is+leading+to+increasingly+fierce+competition+between+brands.+A%0D%0Abrand+needs+to+build+a+good+brand+image+in+order+to+influence+consumers'+interest%0D%0Ain+buying+its+products+among+the+many+choices+of+other+brands.+One+of+these+is%0D%0ADear+Me+Beauty%2C+a+beauty+brand+that+has+a+significant+Instagram+following%0D%0Acompared+to+its+competitors'+local+brands.+This+study+aims+to+determine+the+extent%0D%0Ato+which+Dear+Me+Beauty's+brand+image+influences+consumers'+purchase+interest.%0D%0AThe+methodology+used+is+quantitative%2C+with+a+survey+of+100+respondents+who+are%0D%0Afollowers+of+the+%40dearmebeauty+Instagram+account%2C+have+purchased+Dear+Me%0D%0ABeauty+products%2C+and+are+at+least+18+years+old.+The+results+of+the+study+showed%0D%0Athat+there+was+a+significant+positive+influence+of+brand+image+on+purchase%0D%0Ainterest%2C+as+evidenced+by+the+tcount+of+9%2C449+%3E+ttable+0%2C984%2C+then+Ho+is+rejected+and%0D%0AHa+is+accepted.+The+value+of+the+coefficient+of+determination+is+0.477%2C+so+the%0D%0Ainfluence+of+the+brand+image+of+Dear+Me+Beauty+on+the+consumer's+purchase%0D%0Aintention+is+47.7%25%2C+while+the+remaining+52.3%25+is+influenced+by+other+factors.%0D%0AKeyword%3A+Brand+Image%2C+Purchase+Intention%2C+Instagram%2C+Dear+Me+Beauty&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-07-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82981%2F1%2FABSTRAK%2520-%2520Novia%2520Vallen%2520Betrianastasya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82981%2F2%2FSKRIPSI%2520FULL%2520-%2520Novia%2520Vallen%2520Betrianastasya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F82981%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN%2520-%2520Novia%2520Vallen%2520Betrianastasya.pdf&rft.identifier=++NOVIA+VALLEN%2C+BETRIANASTASYA++(2024)+PENGARUH+BRAND+IMAGE+DEAR+ME+BEAUTY+PADA+MEDIA+SOSIAL+INSTAGRAM+TERHADAP+MINAT+BELI+KONSUMEN.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F82981%2F