@misc{eprints83042,
           month = {Mei},
           title = {STRATEGI PUBLIC RELATIONS LPP RRI BANDAR LAMPUNG
DALAM MENJAGA RELASI DEENGAN STAKEHOLDER EKSTERNAL},
          author = {Angraini Trie },
       publisher = {FAKULTAS ILMU SOSIAL DAN ILMU POLITIK},
            year = {2024},
             url = {http://digilib.unila.ac.id/83042/},
        abstract = {LPP RRI Bandar Lampung merupakan Lembaga Penyiaran Radio Publik yang
dimiliki oleh pemerintah Indonesia. RRI telah menjadi salah satu penyedia lembaga
radio paling penting di Indonesia, menyediakan berbagai program yang mencakup
berita, hiburan, musik, budaya, dan pendidikan, tentunya LPP RRI Bandar
Lampung membutuhkan Strategi Public Relations dalam menjaga relasi yang baik
dengan stakeholders eksternalnya.
Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengam
melakukan beberapa cara seperti Observasi, Wawancara, Dokumentasi, Studi
Pustaka. Tujuan penelitian ini untuk mengetahui strategi Public Relations LPP RRI
Bandar Lampung dalam menjaga relasi dengan stakeholders eksternal. Hasil
penelitian ini menunjukan strategi public relations yang digunakan LPP RRI
Bandar Lampung adalah Strategi Informatif (membangun kredibilitas, informasi
terbuka dan transparan, media relations), Strategi Persuasif (komunikasi terbuka,
melibatkan stakeholders dalam pengambilan keputusan), serta Strategi Komponen
Saran (gedung kantor yang memadai, fasilitas pertemuan yang berkualitas,
teknologi komunikasi yang modern).
Kegiatan strategi yang dilaksanakan LPP RRI Bandar Lampung dalam menjaga
relasi dengan stakeholder eksternal adalah Dialog interaktif, Melibatkan
stakeholder Membangun Kredibilitas, Informasi terbuka dan transparan serta
Media relations.
Kata Kunci : Strategi Public Relations, Relasi, Stakeholder Eksternal
THE PUBLIC RELATIONS STRATEGI OF LPP RRI BANDAR LAMPUNG
IN MAINTAINING RELATIONS WITH EXTERNAL STAKEHOLDERS

By
Trie Angraini

LPP RRI Bandar Lampung is a Public Radio Broadcasting Institution owned by the
Indonesian government. RRI has become one of the most important radio providers
in Indonesia, providing a variety of programs covering news, entertainment, music,
culture and education. Of course LPP RRI Bandar Lampung requires a Public
Relations Strategy to maintain good relations with its external stakeholders.
The method used in this research is a quantitative method using several methods
such as observation, interviews, documentation, literature study. The purpose of
this research is to determine the Public Relations strategy of LPP RRI Bandar
Lampung in maintaining relationships with external stakeholders. The results of
this research show that the public relations strategies used by LPP RRI Bandar
Lampung are Informative Strategy (building credibility, open and transparent
information, media relations), Persuasive Strategy (open communication, involving
stakeholders in decision making), and Persuasive Strategy (open communication,
involving stakeholders in decision making), and Persuasive Strategy (open
communication, involving stakeholders in decision making). Strategy Suggestion
Components (adequate office buildings, quality meeting facilities, modern
communication technology).
The strategic activity carried out by LPP RRI Bandar Lampung in maintaining
relations with external stakeholders is interactive dialogue, which involves
stakeholders to build credibility, information and media relations that are open and
transparent.
Keywords : Public Relations Strategy, Relationsship, Exsternal Stakeholder}
}