<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/eprint/83042> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://purl.org/ontology/bibo/Article> .
<http://digilib.unila.ac.id/id/eprint/83042> <http://purl.org/dc/terms/title> "STRATEGI PUBLIC RELATIONS LPP RRI BANDAR LAMPUNG\r\nDALAM MENJAGA RELASI DEENGAN STAKEHOLDER EKSTERNAL"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/83042> <http://purl.org/ontology/bibo/abstract> "LPP RRI Bandar Lampung merupakan Lembaga Penyiaran Radio Publik yang\r\ndimiliki oleh pemerintah Indonesia. RRI telah menjadi salah satu penyedia lembaga\r\nradio paling penting di Indonesia, menyediakan berbagai program yang mencakup\r\nberita, hiburan, musik, budaya, dan pendidikan, tentunya LPP RRI Bandar\r\nLampung membutuhkan Strategi Public Relations dalam menjaga relasi yang baik\r\ndengan stakeholders eksternalnya.\r\nMetode yang digunakan dalam penelitian ini adalah metode kuantitatif dengam\r\nmelakukan beberapa cara seperti Observasi, Wawancara, Dokumentasi, Studi\r\nPustaka. Tujuan penelitian ini untuk mengetahui strategi Public Relations LPP RRI\r\nBandar Lampung dalam menjaga relasi dengan stakeholders eksternal. Hasil\r\npenelitian ini menunjukan strategi public relations yang digunakan LPP RRI\r\nBandar Lampung adalah Strategi Informatif (membangun kredibilitas, informasi\r\nterbuka dan transparan, media relations), Strategi Persuasif (komunikasi terbuka,\r\nmelibatkan stakeholders dalam pengambilan keputusan), serta Strategi Komponen\r\nSaran (gedung kantor yang memadai, fasilitas pertemuan yang berkualitas,\r\nteknologi komunikasi yang modern).\r\nKegiatan strategi yang dilaksanakan LPP RRI Bandar Lampung dalam menjaga\r\nrelasi dengan stakeholder eksternal adalah Dialog interaktif, Melibatkan\r\nstakeholder Membangun Kredibilitas, Informasi terbuka dan transparan serta\r\nMedia relations.\r\nKata Kunci : Strategi Public Relations, Relasi, Stakeholder Eksternal\r\nTHE PUBLIC RELATIONS STRATEGI OF LPP RRI BANDAR LAMPUNG\r\nIN MAINTAINING RELATIONS WITH EXTERNAL STAKEHOLDERS\r\n\r\nBy\r\nTrie Angraini\r\n\r\nLPP RRI Bandar Lampung is a Public Radio Broadcasting Institution owned by the\r\nIndonesian government. RRI has become one of the most important radio providers\r\nin Indonesia, providing a variety of programs covering news, entertainment, music,\r\nculture and education. Of course LPP RRI Bandar Lampung requires a Public\r\nRelations Strategy to maintain good relations with its external stakeholders.\r\nThe method used in this research is a quantitative method using several methods\r\nsuch as observation, interviews, documentation, literature study. The purpose of\r\nthis research is to determine the Public Relations strategy of LPP RRI Bandar\r\nLampung in maintaining relationships with external stakeholders. The results of\r\nthis research show that the public relations strategies used by LPP RRI Bandar\r\nLampung are Informative Strategy (building credibility, open and transparent\r\ninformation, media relations), Persuasive Strategy (open communication, involving\r\nstakeholders in decision making), and Persuasive Strategy (open communication,\r\ninvolving stakeholders in decision making), and Persuasive Strategy (open\r\ncommunication, involving stakeholders in decision making). Strategy Suggestion\r\nComponents (adequate office buildings, quality meeting facilities, modern\r\ncommunication technology).\r\nThe strategic activity carried out by LPP RRI Bandar Lampung in maintaining\r\nrelations with external stakeholders is interactive dialogue, which involves\r\nstakeholders to build credibility, information and media relations that are open and\r\ntransparent.\r\nKeywords : Public Relations Strategy, Relationsship, Exsternal Stakeholder"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/83042> <http://purl.org/dc/terms/date> "2024-05-22" .
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