?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERTANGGUNGJAWABAN+TIKTOK+TERHADAP+KEBERADAAN%0D%0APRODUK+TIRUAN+YANG+MELANGGAR+MEREK+TERKENAL+DI%0D%0ATIKTOK+SHOP&rft.creator=Mayang+%2C+Maulita&rft.subject=340+Ilmu+hukum&rft.description=Perkembangan+e-commerce+telah+memunculkan+tantangan+baru%2C+salah+satunya%0D%0Aadalah+pelanggaran+hak+kekayaan+intelektual+berupa+penjualan+produk+tiruan+merek%0D%0Aterkenal.+TikTok+Shop+sebagai+salah+satu+platform+e-commerce+memiliki+tanggung%0D%0Ajawab+untuk+memastikan+perlindungan+hukum+terhadap+pemilik+merek%2C+namun%0D%0Apengawasannya+masih+cenderung+reaktif+yang+menyebabkan+banyaknya+produk%0D%0Atiruan+di+platform+tersebut.+Penelitian+ini+bertujuan+untuk+menganalisis+tanggung%0D%0Ajawab+hukum+TikTok+Shop+sebagai+platform+e-commerce+dalam+hubungan+hukum%0D%0Adengan+penjual%2C+serta+perannya+dalam+menangani+pelanggaran+produk+tiruan+merek%0D%0Aterkenal.%0D%0APenelitian+ini+menggunakan+metode+penelitian+hukum+normatif+dengan+pendekatan%0D%0Aperundang-undangan+dan+studi+kasus.+Jenis+data+yang+digunakan+data+sekunder%2C%0D%0Atermasuk+peraturan+perundang-undangan+dan+literatur+hukum.+Metode%0D%0Apengumpulan+data+yang+digunakan+adalah+studi+pustaka+dan+studi+dokumen.%0D%0AAnalisis+data+dilakukan+secara+kualitatif%2C+komprehensif%2C+dan+lengkap.%0D%0AHasil+penelitian+menunjukkan+bahwa+hubungan+hukum+antara+TikTok+Shop+dan%0D%0Apenjual+didasarkan+pada+perjanjian+elektronik+yang+mengikat.+Namun%2C+kebijakan%0D%0ATikTok+Shop+dalam+menangani+pelanggaran+produk+tiruan+masih+reaktif%2C+yaitu%0D%0Abertindak+setelah+ada+laporan+pemilik+merek%2C+sehingga+memungkinkan+peredaran%0D%0Aproduk+tiruan+tetap+beredar+dan+melanggar+Pasal+83+ayat+(1)+UU+No.+20%2F2016%0D%0Atentang+Merek.+TikTok+Shop+memiliki+tanggung+jawab+untuk+melindungi+hak-hak%0D%0Amereka%2C+termasuk+pengembalian+dana+atau+produk+yang+tidak+sesuai%2C+dengan%0D%0Aprosedur+yang+transparan.+Sebagaimana+mengacu+pada+Surat+Edaran+Menteri%0D%0AKominfo+No.+5%2F2016+yang+mengatur+kewajiban+platform+dalam+mengelola+konten.%0D%0ADengan+demikian%2C+TikTok+Shop+memiliki+kewajiban+hukum+untuk+melindungi%0D%0Amerek+khususnya+merek+terkenal.%0D%0AKata+Kunci%3A+Tanggung+Jawab%2C+Pelanggaran+Merek%2C+TikTok+Shop%2C+Tiruan%0D%0AMerek+Terkenal%0D%0A%0D%0AThe+development+of+e-commerce+has+presented+new+challenges%2C+one+of+which+is+the%0D%0Aviolation+of+intellectual+property+rights+(IPR)+in+the+form+of+the+sale+of+counterfeit%0D%0Aproducts+of+well-known+mark.+TikTok+Shop%2C+as+one+of+the+e-commerce+platforms%2C%0D%0Ahas+the+liability+to+ensure+the+legal+protection+of+well-known+trademark+owners%2C+but%0D%0Aits+supervision+still+tends+to+be+reactive%2C+which+has+led+to+the+large+number+of%0D%0Acounterfeit+products+on+the+platform.+This+research+aims+to+analyze+TikTok+Shop's%0D%0Aliability+as+an+e-commerce+platform+in+the+legal+relationship+with+sellers%2C+as+well+as%0D%0Aits+role+in+dealing+with+infringement+of+counterfeit+products+of+famous+brands.%0D%0AThis+research+uses+normative+legal+research+methods+with+a+statutory+and+case%0D%0Astudy+approach.+The+type+of+data+used+is+secondary+data%2C+including+laws+and%0D%0Aregulations+and+legal+literature.+The+data+collection+methods+used+are+literature%0D%0Astudy+and+document+study.+Data+analysis+is+carried+out+qualitatively%2C%0D%0Acomprehensively%2C+and+completely.%0D%0AThe+results+show+that+the+legal+relationship+between+TikTok+Shop+and+the+seller+is%0D%0Abased+on+a+binding+electronic+agreement.+However%2C+TikTok+Shop's+policy+in+dealing%0D%0Awith+infringement+of+counterfeit+products+is+still+reactive%2C+namely+acting+after+a%0D%0Abrand+owner's+report%2C+thus+allowing+the+circulation+of+counterfeit+products+to%0D%0Acontinue+to+circulate+and+violate+Article+83+paragraph+(1)+of+Law+No.+20%2F2016%0D%0Aconcerning+Trademarks.+TikTok+Shop+has+a+responsibility+to+protect+their+rights%2C%0D%0Aincluding+refunds+or+non-conforming+products%2C+with+transparent+procedures.%0D%0AReferring+to+the+Ministry+of+Communication+and+Information+Circular+Letter+No.%0D%0A5%2F2016+which+regulates+the+obligations+of+platforms+in+managing+content.+As+such%2C%0D%0ATikTok+Shop+has+a+legal+obligation+to+protect+trademark%2C+especially+well-known%0D%0Atrademark.%0D%0AKeywords%3A+Responsibility%2C+Trademark+Infringement%2C+TikTok+Shop%2C+Imitation+of%0D%0AFamous+Brands.&rft.publisher=FAKULTAS+HUKUM&rft.date=2025-01-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83063%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83063%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83063%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Mayang+%2C+Maulita++(2025)+PERTANGGUNGJAWABAN+TIKTOK+TERHADAP+KEBERADAAN+PRODUK+TIRUAN+YANG+MELANGGAR+MEREK+TERKENAL+DI+TIKTOK+SHOP.++FAKULTAS+HUKUM%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83063%2F