?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+METODE+AIDA+(ATTENTION%2C+INTEREST%2C%0D%0ADESIRE%2C+ACTION)+PADA+IKLAN+MEDIA+SOSIAL+INSTAGRAM%0D%0ATERHADAP+MINAT+BELI+ERIGO+DI+DKI+JAKARTA%0D%0A&rft.creator=Rifky+%2C+Bimo+Prayoga&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Era+modern+sekarang+ini%2C+teknologi+komunikasi+memiliki+pengaruh+yang+sangat+kuat%0D%0Aterhadap+perkembangan+media+hal+ini+sejalan+dengan+para+pelaku+usaha+yang%0D%0Adimudahkan+untuk+memperkenalkan+produk+mereka+kepada+calon+konsumen.+Salah+satu%0D%0Acara+pelaku+usaha+menyebarkan+iklannya+yaitu+melalui+media+sosial.+Permasalahan+yang%0D%0Akerapkali+ditemui+komunikator+pemasaran+adalah+penentuan+tanggapan+dari+konsumen%2C%0D%0Asetelah+menentukan+tanggapan+dari+konsumen+komunikator+pemasaran%0D%0Amengembangkan+pesan+yang+efektif%2C+idealnya+pesan+yang+efektif+tersebut+harus+menarik%0D%0Aperhatian+(attention)%2C+mengembangkan+ketertarikan+(interest)%2C+membangkitkan%0D%0Akeinginan+(desire)%2C+dan+menggerakkan+tindakan+(action).+Media+sosial+yang+saat+ini%0D%0Abanyak+digunakan+sebagai+media+periklanan+oleh+produsen+yaitu+Instagram.+Banyaknya%0D%0Aakun+di+instagram+yang+memasarkan+mulai+dari+barang%2C+jasa%2C+sampai+dengan+kuliner%0D%0Amenjadi+bukti+bahwa+pemasaran+melalui+media+sosial+menjadi+pilihan+para+pelaku+bisnis%0D%0Auntuk+memasarkan+dan+menarik+calon+konsumen.+Tujuan+penelitian+ini+untuk%0D%0Amengetahui+seberapa+besar+pengaruh+penggunaan+metode+AIDA+(Attention%2C+Interest%2C%0D%0ADesire%2C+Action)+terhadap+minat+beli+pada+produk+Erigo+di+DKI+Jakarta.+Adapun+data%0D%0Ayang+digunakan+dalam+penelitian+ini+yaitu+data+primer+yang+diperoleh+dari+hasil%0D%0Ajawaban+responden+yang+dikumpulkan+dengan+bantuan+kuesioner.+Jumlah+sampel+dalam%0D%0Apenelitian+ini+adalah+sebanyak+120+responden.+Metode+pengambilan+sampel%0D%0Amenggunakan+purposive+sampling+yaitu+teknik+untuk+menentukan+sampel+dengan%0D%0Akriteria+sesuai+yang+ditentukan+peneliti.+Teknik+metode+analisis+yang+digunakan+dalam%0D%0Apenelitian+ini+adalah+uji+validitas%2C+uji+reliabilitas%2C+tahap+analisa+dengan+menggunakan%0D%0Aregresi+linier+berganda%2C+dan+uji+hipotesis+yaitu+uji+t+(uji+parsial)%2C+uji+F+(uji+simultan)%2Cserta%0D%0Auji+koefesiensi+determinasi+(R2%0D%0A%0D%0A)%2C+dengan+bantuan+aplikasi+program+IBM+SPSS+26+for%0D%0Awindows.+Hasil+penelitian+ini+menunjukan+bahwa+penggunaan+metode+AIDA%0D%0A(Attention%2C+Interest%2C+Desire%2C+Action)+berpengaruh+signifikan+terhadap+minat+beli%0D%0Akonsumen.%0D%0A%0D%0AKata+Kunci%3A+Metode+AIDA%2C+Iklan+Media+Sosial%2C+Minat+Beli%2C+Instagram%2C+Erigo%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+EFFECT+OF+USING+THE+AIDA+METHOD+(ATTENTION%2C%0D%0AINTEREST%2C+DESIRE%2C+ACTION)+IN+INSTAGRAM+SOCIAL+MEDIA%0D%0AADVERTISING+ON+INTEREST+IN+BUYING+ERIGO+IN+DKI%0D%0A%0D%0AJAKARTA%0D%0A%0D%0ABy+%3A%0D%0A%0D%0ARifky+Bimo+Prayoga%0D%0A%0D%0AIn+this+modern+era%2C+communication+technology+has+a+very+strong+influence+on+media%0D%0Adevelopment%2C+this+is+in+line+with+business+actors+making+it+easier+for+business+people+to%0D%0Aintroduce+their+products+to+potential+consumers.+One+way+for+business+actors+to+spread%0D%0Atheir+advertisements+is+through+social+media.+The+problem+that+marketing%0D%0Acommunicators+often+encounter+is+determining+the+consumer's+response.+After%0D%0Adetermining+the+consumer's+response%2C+the+marketing+communicator+develops+an%0D%0Aeffective+message.+Ideally%2C+the+effective+message+must+attract+attention%2C+develop+interest%2C%0D%0Aarouse+desire%2C+and+move+action.+Social+media+that+is+currently+widely+used+as+an%0D%0Aadvertising+medium+by+producers+is+Instagram.+The+large+number+of+accounts+on%0D%0AInstagram+that+market+everything+from+goods%2C+services+to+culinary+delights+is+proof+that%0D%0Amarketing+via+social+media+is+the+choice+of+business+people+to+market+and+attract%0D%0Apotential+consumers.+The+aim+of+this+research+is+to+find+out+how+much+influence+using%0D%0Athe+AIDA+(Attention%2C+Interest%2C+Desire%2C+Action)+method+has+on+buying+interest+in+Erigo%0D%0Aproducts+in+DKI+Jakarta.+The+data+used+in+this+research+is+primary+data+obtained+from%0D%0Athe+results+of+respondents'+answers+collected+with+the+help+of+a+questionnaire.+The%0D%0Anumber+of+samples+in+this+research+was+120+respondents.+The+sampling+method+uses%0D%0Apurposive+sampling%2C+which+is+a+technique+for+determining+samples+using+criteria%0D%0Adetermined+by+the+researcher.+The+analytical+method+techniques+used+in+this+research%0D%0Aare+validity+test%2C+reliability+test%2C+analysis+stage+using+multiple+linear+regression%2C+and%0D%0Ahypothesis+testing%2C+namely+t+test+(partial+test)%2C+F+test+(simultaneous+test)%2C+and%0D%0Adetermination+coefficient+test+(R2)%2C+with+help+with+the+IBM+SPSS+26+for+Windows%0D%0Aapplication+program.+The+results+of+this+research+show+that+the+use+of+the+AIDA+method%0D%0A(Attention%2C+Interest%2C+Desire%2C+Action)+has+a+significant+effect+on+consumer+buying%0D%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