?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+SEGMENTING+TARGETING+POSITIONING%0D%0APADA+PRODUK+SISTEM+PENYEDIAAN+AIR+MINUM%0D%0A(STUDI+KASUS+PADA+PERUMDA+AIR+MINUM+WAY+RILAU%0D%0A%0D%0AKOTA+BANDAR+LAMPUNG)&rft.creator=Indah+%09%2C+Syakina+Dewi&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Perusahaan+Umum+Daerah+(PERUMDA)+Air+Minum+Way+Rilau+merupakan%0D%0ABUMD+yang+memiliki+usaha+di+sektor+distribusi+air+bersih%2C+sehingga+perusahaan+ini%0D%0Abergerak+di+sektor+pelayanan+jasa+dan+produk+dengan+standar+kesehatan+secara%0D%0Amerata.+Salah+satu+upaya+untuk+menjadikan+perusahaan+air+bersih+adalah+dengan%0D%0Asegmentasi%2C+targeting+dan+positioning.+Segmentasi%2C+Targeting%2C+dan+Positioning%0D%0Amerupakan+metode+untuk+menganalisis+kekuatan+internal+dan+eksternal+perusahaan%0D%0Asehingga+perusahaan+dapat+mencapai+tujuaannya.+Penelitian+ini+menggunakan%0D%0Apendekatan+kualitatif+deskriptif+dengan+wawancara+dan+observasi+untuk%0D%0Amendapatkan+hasil+penelitian+yang+rinci%2C+dengan+sumber+data+primer.+Hasil%0D%0Apenelitian+menunjukkan+segmentasi+yang+dilakukan+oleh+PERUMDA+Air+Minum%0D%0AWay+Rilau+terhadap+produk+air+siap+minum+yaitu+Segmentasi+berdasarkan%0D%0AGeografis%2C+meliputi+8+wilayah+kota+Bandar+Lampung.+Segmentasi+berdasarkan%0D%0ADemografis+yaitu+dilihat+dari+penghasilan%2C+jenis+kelamin%2C+pendidikan%2C+dan+usia%0D%0Akonsumen.+Segmentasi+berdasarkan+Psikografis%2C+sengmentasi+perusahaan+ini%0D%0Amelihat+dari+gaya+hidup+konsumennya+yang+selalu+mengikuti+perkembangan.%0D%0ASegmentasi+berdasarkan+Perilaku%2C+konsumen+lebih+banyak+menggunakan+produk+air%0D%0Areguler+dikarenakan+produk+ini+sudah+lama+dan+banyak+digunakan+pemakaiannya.%0D%0ATargeting+yang+dilakukan+oleh+PERUMDA+Air+Minum+Way+Rilau+terhadap+produk%0D%0Aair+KPBU+SPAM+yaitu+berfokus+pada+2+wilayah+green+area+sukabumi+dan+sukarame%0D%0Ayang+memang+belum+terjangkau.+Positioning+yang+dilakukan+oleh+PERUMDA+Air%0D%0AMinum+Way+Rilau+terhadap+produk+air+KPBU+SPAM+ada+tiga+klasifikasi+yaitu%0D%0Apositioning+berdasarkan+produk%2C+pesaing%2C+dan+konsumen.%0D%0AKata+Kunci%3A+Segmenting+Targeting+Positioning%2C+Sistem+Penyediaan+Air%0D%0AMinum%2C+Strategi%0D%0AThe+Way+Rilau+Regional+Public+Company+(PERUMDA)+drinking+water+is+a+BUMD%0D%0Awhich+has+a+business+in+the+clean+water+distribution+sector%2C+so+this+company%0D%0Aoperates+in+the+service+and+product+sector+with+uniform+health+standards.+One+way%0D%0Ato+initiate+make+a+clean+water+company+is+through+segmenting%2C+targeting%2C+and%0D%0Apositioning.+Segmenting%2C+targeting+and+positioning+are+methods+for+analyzing+a%0D%0Acompany%E2%80%99s+internal+and+external+strengths+so+that+the+company+can+achieve+its%0D%0Agoals.+This+research+uses+a+descriptive+qualitative+approach+with+interviews+and%0D%0Aobservations+to+obtain+detailed+research+results%2C+using+primary+data+sources.+The%0D%0Aresults+of+the+research+show+that+the+segmenting+carried+out+by+PERUMDA+Air%0D%0AMinum+Way+Rilau+for+ready-to-drink+water+products+is+segmentation+based+on%0D%0AGeographic%2C+covering+8+areas+of+the+city+of+Bandar+Lampung.+Segmentation+based%0D%0Aon+demographics%2C+namely+looking+at+consumers'+income%2C+gender%2C+education+and%0D%0Aage.+Segmentation+based+on+psychographics%2C+this+company's+segmentation+looks+at%0D%0Athe+lifestyle+of+its+consumers+who+always+follow+developments.+Segmentation+based%0D%0Aon+behavior%2C+consumers+use+more+regular+water+products+because+this+product+has%0D%0Abeen+around+for+a+long+time+and+is+widely+used.+The+targeting+carried+out+by%0D%0APERUMDA+Air+Minum+Way+Rilau+for+PPP+SPAM+water+products+is+focusing+on+2%0D%0Agreen+areas+Sukabumi+and+Sukarame+which+are+not+yet+reached.+There+are+three%0D%0Aclassifications+carried+out+by+PERUMDA+Air+Minum+Way+Rilau+regarding+PPP%0D%0ASPAM+water+products%2C+namely+positioning+based+on+product%2C+competitors+and%0D%0Aconsumers.%0D%0AKeyword%3A+Segmenting+Targeting+Positioning%2C+Drinking+Water+Supply+Systems%2C%0D%0AStrategy&rft.publisher=SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-02-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83209%2F1%2FABSTRAK%2520Indah%2520Syakina%2520Dewi.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83209%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Indah%2520Syakina%2520Dewi.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83209%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Indah%2520Syakina%2520Dewi.pdf&rft.identifier=++Indah+%2C+Syakina+Dewi++(2024)+ANALISIS+STRATEGI+SEGMENTING+TARGETING+POSITIONING+PADA+PRODUK+SISTEM+PENYEDIAAN+AIR+MINUM+(STUDI+KASUS+PADA+PERUMDA+AIR+MINUM+WAY+RILAU+KOTA+BANDAR+LAMPUNG).++SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83209%2F