?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=THE+INFLUENCE+OF+SOCIAL+MEDIA+MARKETING+AND+CUSTOMER%0D%0AENGAGEMENT+ON+ELS+COFFEE%E2%80%99S+BRAND+AWARENESS+AS+A%0D%0APIONEER+OF+LAMPUNG%E2%80%99S+LEADING+COFFEE&rft.creator=%09Sona%2C++Sonia+Rafika&rft.subject=330+Ekonomi&rft.description=Pemasaran+melalui+digital+sekarang+banyak+sekali+digunakan+oleh+pelaku+bisnis%0D%0Adikarenakan+era+yang+serba+digital+sekarang+membuat+semua+orang+lebih+banyak%0D%0Amenggunakan+barang+elektronik.+Pemasaran+yang+dilakukan+secara+digital%0D%0Amempermudah+pelaku+bisnis+untuk+melakukan+promosi+dan+dapat+menjangkau%0D%0Akonsumen+dengan+luas.+Jangkauan+yang+luas+juga+dapat+membuat+suatu+brand+atau%0D%0Abisnis+itu+sendiri+lebih+mudah+di+kenali+oleh+banyak+orang.+Penelitian+ini+bertujuan%0D%0Auntuk+mengTest+pengaruh+variable+Social+Media+Marketing+dan+Customer%0D%0AEngagement+terhadap+Brand+Awareness.+Penelitian+ini+dilakukan+secara%0D%0Akuantitatif+pada+108+responden.+Penelitian+dilakukan+pada+seluruh+masyarakat%0D%0ALampung+yang+mengetahui+tentang+Els+Coffee+di+Instagram+dan+pernah%0D%0Amelakukan+pembelian+produk+Els+Coffee.+Metode+yang+dilakukan+adalah+IMB%0D%0ASPSS+tahun+2022.+Result+statistik+setelah+pengTestan+hipotesis+menunjukan%0D%0Abahwa+hipotesis+satu%2C+dua%2C+dan+tiga+terbukti+kebenarannya%2C+dan+dapat+disimpulkan%0D%0Abahwa+Social+Media+Marketing+berpengaruh+positif+dan+signifikan+pada+Brand%0D%0AAwareness%2C+dan+Customer+Engagement+berpengaruh+positif+terhadap+Brand%0D%0AAwareness.%0D%0AKata+kunci%3A+social+media+marketing%2C+customer+engagement%2C+brand+awareness%0D%0AMarketing+through+digital+is+now+widely+used+by+business+people+because+the%0D%0Acurrent+digital+era+makes+everyone+use+more+electronic+goods.+Marketing+done%0D%0Adigitally+makes+it+easier+for+businesses+to+do+promotions+and+can+reach+consumers%0D%0Awidely.+Broad+reach+can+also+make+a+brand+or+business+itself+easier+to+recognize%0D%0Aby+many+people.+This+study+aims+to+examine+the+effect+of+Social+Media+Marketing%0D%0Aand+Customer+Engagement+variables+on+Brand+Awareness.+This+research+was%0D%0Aconducted+quantitatively+on+108+respondents.+The+research+was+conducted+on+all%0D%0ALampung+people+who+know+about+Els+Coffee+on+Instagram+and+have+purchased%0D%0AEls+Coffee+products.+The+method+used+is+IMB+SPSS+in+2022.+Statistical+results%0D%0Aafter+hypothesis+testing+show+that+the+results+indicate+that+hypotheses+one%2C+two%2C%0D%0Aand+three+are+proven+correct%2C+and+it+can+be+concluded+that+Social+Media+Marketing%0D%0Ahas+a+positive+and+significant+effect+on+Brand+Awareness%2C+and+Customer%0D%0AEngagement+has+a+positive+effect+on+Brand+Awareness.%0D%0AKeywords%3A+social+media+marketing%2C+customer+engagement%2C+brand+awareness&rft.publisher=EKONOMI+DAN+BISNIS+&rft.date=2024-02-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83233%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Sona%2520Sonia%2520Rafika.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83233%2F2%2F2.%2520SKRIPSI%2520FULL%2520-Sona%2520Sonia%2520Rafika.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83233%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAM%2520-%2520Rocket%2520Digital.pdf&rft.identifier=+++Sona%2C+Sonia+Rafika++(2024)+THE+INFLUENCE+OF+SOCIAL+MEDIA+MARKETING+AND+CUSTOMER+ENGAGEMENT+ON+ELS+COFFEE%E2%80%99S+BRAND+AWARENESS+AS+A+PIONEER+OF+LAMPUNG%E2%80%99S+LEADING+COFFEE.++EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83233%2F