title: PENGARUH PROMOSI TANGGAL KEMBAR, METODE PAY LATER,  DAN GAYA HIDUP TERHADAP IMPULSIVE BUYING PADA  APLIKASI SHOPEE DI KALANGAN MAHASISWA  JURUSAN IPS FKIP UNIVERSITAS LAMPUNG
creator: SALSABILA , ALLYA RAHMAH
subject: 300 Ilmu sosial
subject: 330 Ekonomi
subject: 370 Pendidikan
description: Penelitian ini bertujuan untuk mengetahui pengaruh promosi tanggal kemar,  metode pay later, dan gaya hidup terhadap impulsive buying pada aplikasi shopee  di kalangan Mahasiswa jurusan IPS FKIP Universitas Lampung. Penelitian ini  menggunakan metode penelitian deskriptif verifikatif dengan pendekatan survey  dan ex post facto. Populasi dalam penelitian ini berjumlah 313 mahasiswa Jurusan  IPS FKIP Universitas Lampung angkatan 2020. Teknik pengambilan sampel dalam  penelitian ini ialah probability sampling dengan teknik simple random sampling  yang berjumlah 76 Mahasiswa Jurusan IPS FKIP Universitas Lampung berdasarkan  perhitungan dengan rumus slovin. Teknik pengambilan data menggunakan angket  dan dokumentasi. Pengujian hipotesis secara parsial dilakukan dengan melalui uji t  dan pengujian secara simultan dilakukan melalui uji F. Hasil penelitian  menunjukkan bahwa terdapat pengaruh baik secara simultan atau parsial antara  promosi tanggal kembar, metode pay later, dan gaya hidup terhadap impulsive  buying pada aplikasi shopee di kalangan Mahasiswa Jurusan IPS FKIP Universitas  Lampung.    Kata kunci: Promosi Tanggal Kembar, Metode Pay Later, Gaya hidup, Impulsive  Buying, dan Shopee      This study aims to determine the effect of twin date promotions, the pay later  method, and lifestyle on impulsive buying in the shopee application among students  majoring in social studies FKIP, University of Lampung. This study uses  descriptive verification research methods with a survey approach and ex post facto.  The population in this study amounted to 313 students of the FETT social studies  department, University of Lampung class of 2020. The sampling technique in this  study was probability sampling with simple random sampling technique which  amounted to 76 students of the Department of Social Studies FKIP University of  Lampung based on calculations with the slovin formula. Data collection techniques  using questionnaires and documentation. Partial hypothesis testing is done through  the t test and simultaneous testing is done through the F test. The results showed  that there was an influence either simultaneously or partially between the twin date  promotion, the pay later method, and lifestyle on impulsive buying in the shopee  application among students of the FKIP Social Studies Department, University of  Lampung.    Keywords: Twin Date Promotion, Pay Later Method, Lifestyle, Impulsive Buying,  and Shopee.  
publisher: FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
date: 2024-08-15
type: Skripsi
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/83237/1/1.%20ABSTRAK%20-%20ABSTRACT%20-%20Rocket%20Digital.pdf
format: text
identifier: http://digilib.unila.ac.id/83237/2/2.%20SKRIPSI%20FULL%20-%20Rocket%20Digital.pdf
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identifier: http://digilib.unila.ac.id/83237/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMBAHASAN%20-%20Rocket%20Digital.pdf
identifier:   SALSABILA , ALLYA RAHMAH  (2024) PENGARUH PROMOSI TANGGAL KEMBAR, METODE PAY LATER, DAN GAYA HIDUP TERHADAP IMPULSIVE BUYING PADA APLIKASI SHOPEE DI KALANGAN MAHASISWA JURUSAN IPS FKIP UNIVERSITAS LAMPUNG.  FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN, UNIVERSITAS LAMPUNG.     
relation: http://digilib.unila.ac.id/83237/