?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SOCIAL+MEDIA+MARKETING+INSTAGRAM+DAN+BRAND%0D%0AAWARENESS+TERHADAP+MINAT+BELI+KONSUMEN%0D%0A%0D%0AMAMIKEKI+LAMPUNG&rft.creator=MOHAMAD+%2C+FARHAN+RAMADHAN&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=351+Administrasi+publik&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+social+media+marketing%0D%0AInstagram+dan+brand+awareness+terhadap+minat+beli+konsumen+Mamikeki%0D%0ALampung.+Metode+yang+digunakan+adalah+kuantitatif+dengan+jenis+penelitian%0D%0Aeksplanatif.+Jumlah+populasi+tidak+diketahui+secara+pasti+sehingga+penentuan%0D%0Asampel+menggunakan+rumus+Cochran+dengan+jumlah+100+responden+menggunakan%0D%0Ateknik+purposive+sampling.+Data+tersebut+diperoleh+dari+kuesioner+dengan%0D%0Amenggunakan+skala+likert.+Teknik+analisis+yang+digunakan+adalah+regresi+linear%0D%0Aberganda+dengan+SPSS+26+sebagai+alat+pengolah+data.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+secara+parsial%2C+social+media+marketing+Instagram+berpengaruh%0D%0Apositif+dan+signifikan+terhadap+minat+beli+konsumen+Mamikeki+Lampung+sebesar%0D%0A38%2C3%25+dan+brand+awareness+berpengaruh+positif+dan+signifikan+terhadap+minat+beli%0D%0Akonsumen+Mamikeki+Lampung+sebesar+48%2C7%25.+Sedangkan+secara+simultan%2C+social%0D%0Amedia+marketing+Instagram+dan+brand+awareness+berpengaruh+positif+dan%0D%0Asignifikan+terhadap+minat+beli+konsumen+Mamikeki+Lampung+sebesar+77%2C8%25.%0D%0AKata+Kunci+%3A+Social+Media+Marketing+Instagram%2C+Brand+Awareness%2C+Minat+Beli%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+INSTAGRAM+SOCIAL+MEDIA+MARKETING+AND%0D%0A%0D%0ABRAND+AWARENESS+ON+MAMIKEKI+LAMPUNG%0D%0ACONSUMER'S+BUYING+INTEREST%0D%0A%0D%0ABy%0D%0A%0D%0AMOHAMAD+FARHAN+RAMADHAN%0D%0A%0D%0AThis+research+aims+to+find+out+the+influence+of+social+media+marketing+Instagram%0D%0Aand+brand+awareness+on+consumer+buying+interest+of+mamikeki+lampung.+The%0D%0Amethod+used+is+quantitative+with+the+type+of+explanatory+research.+The+number+of%0D%0Apopulations+is+not+known+with+certainty+so+the+sample+for+this+study+used+the%0D%0ACochran+formula+with+a+total+of+100+respondents+using+a+purposive+sampling%0D%0Atechnique.+The+data+was+obtained+from+a+questionnaire+using+a+Likert+scale.+The%0D%0Aanalysis+technique+used+is+multiple+linear+regression+with+SPSS+26+as+a+data%0D%0Aprocessing+tool.+The+results+of+this+research+show+that+partially%2C+social+media%0D%0Amarketing+Instagram+has+a+positive+and+significant+effect+on+the+buying+interest+of%0D%0AMamikeki+Lampung+consumers+by+38.3%25+and+brand+awareness+has+a+positive+and%0D%0Asignificant+effect+on+the+buying+interest+of+Mamikeki+Lampung+consumers+by+48.7%25.%0D%0AWhile+simultaneously%2C+social+media+marketing+Instagram+and+brand+awareness%0D%0Ahave+a+positive+and+significant+effect+on+Mamikeki+Lampung+consumer's+buying%0D%0Ainterest+by+77.8%25.%0D%0AKeywords+%3A+Instagram+Social+Media+Marketing%2C+Brand+Awareness%2C+Buying%0D%0AInterest&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-05-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83288%2F1%2FAbstrak_Mohamad%2520Farhan%2520Ramadhan_2016051045%2520-%2520Mohamad%2520Farhan%2520Ramadhan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83288%2F2%2FFull%2520Skripsi%2520Tanpa%2520Lampiran_Mohamad%2520Farhan%2520Ramadhan_2016051045%2520-%2520Mohamad%2520Farhan%2520Ramadhan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83288%2F3%2FFull%2520Skripsi%2520Tanpa%2520Pembahasan_Mohamad%2520Farhan%2520Ramadhan_2016051045%2520-%2520Mohamad%2520Farhan%2520Ramadhan.pdf&rft.identifier=++MOHAMAD+%2C+FARHAN+RAMADHAN++(2024)+PENGARUH+SOCIAL+MEDIA+MARKETING+INSTAGRAM+DAN+BRAND+AWARENESS+TERHADAP+MINAT+BELI+KONSUMEN+MAMIKEKI+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83288%2F