?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+MEDIA+SOSIAL+FACEBOOK+TERHADAP+PENJUALAN%0D%0AUMKM+DI+KABUPATEN+PRINGSEWU+PROVINSI+LAMPUNG&rft.creator=Wayan+%2C+Aldiyana&rft.subject=330+Ekonomi&rft.description=Perkembangan+teknologi+saat+ini+telah+memungkinkan+UMKM+menggunakan%0D%0Amedia+sosial+sebagai+sarana+promosi+dan+penjualan+produknya%2C+hal+ini+mendorong%0D%0AUMKM+untuk+membuat+akun+di+platform+seperti+Facebook.+Mereka+aktif%0D%0Aberinteraksi+dengan+konsumen+di+media+sosial%2C+dengan+harapan+bahwa+hal+ini+akan%0D%0Ameningkatkan+penjualan+produknya.+UMKM+memiliki+prospek+bagus+namun%0D%0Asering+gagal+mempertahankan+pengunjung.+Kesuksesan+di+bidang+ini+ditentukan%0D%0Aoleh+pertumbuhan+pelanggan+dan+adaptasi+teknologi+digital.+Pelaku+UMKM+di%0D%0APringsewu+mengubah+orientasi+pemasaran+ke+digital+marketing+akibat+pandemi%2C%0D%0Ameskipun+kemampuan+teknologi+mereka+rendah.+Penelitian+ini+mengkaji+pengaruh%0D%0AFacebook+terhadap+penjualan+UMKM.+Penelitian+ini+bertujuan+untuk+mengetahui%0D%0Apengaruh+media+sosial+Facebook+terhadap+penjualan+UMKM+di+Kabupaten%0D%0APringsewu+Provinsi+Lampung.+Metode+penelitian+yang+digunakan+adalah+kuantitatif.%0D%0ASampel+pada+penelitian+ini+adalah+UMKM+yang+berasal+dari+Pringsewu+dan%0D%0Abergerak+di+bidang+kuliner+sebanyak+160+responden.+Pengambilan+sampel%0D%0Amenggunakan+teknik+purposive+sampling+dan+pengujian+hipotesis+dilakukan+dengan%0D%0ASPSS+2.0+for+Windows.+Hasil+penelitian+menunjukkan+bahwa+terdapat+pengaruh%0D%0Amedia+sosial+Facebook+terhadap+penjualan+secara+signifikan.+Hal+ini+karena+apabila%0D%0Apenggunaan+media+sosial+dilakukan+dengan+efektif+dan+akurat+maka+penjualan+juga%0D%0Aakan+mengalami+peningkatan.%0D%0A%0D%0AKata+kunci+%3A+Media+Sosial+Facebook%2C+Penjualan%2C+UMKM%0D%0A%0D%0ACurrent+technological+developments+have+enabled+MSMEs+to+use+social+media+as%0D%0Aa+means+of+promoting+and+selling+their+products%2C+this+has+encouraged+MSMEs+to%0D%0Acreate+accounts+on+platforms+such+as+Facebook.+They+actively+interact+with%0D%0Acustomers+on+social+media%2C+in+the+hope+that+this+will+increase+product+sales.+MSMEs%0D%0Ahave+good+prospects+but+often+struggle+to+retain+visitors.+Success+in+this+field+is%0D%0Adetermined+by+customer+growth+and+digital+technology+adaptation.+MSME+players%0D%0Ain+Pringsewu+shifted+their+marketing+orientation+to+digital+marketing+due+to+the%0D%0Apandemic%2C+despite+their+low+technological+capability.+This+study+examines+the%0D%0Aimpact+of+Facebook+on+MSME+sales.+This+research+aims+to+determine+the+influence%0D%0Aof+Facebook+social+media+on+MSMEs+sales+in+Pringsewu+Regency%2C+Lampung%0D%0AProvince.+The+research+method+used+is+quantitative.+The+sample+in+this+study+was%0D%0A160+MSMEs+originating+from+Pringsewu+and+engaged+in+the+culinary+sector.%0D%0ASampling+used+purposive+sampling+technique+and+hypothesis+testing+was+carried%0D%0Aout+using+SPSS+2.0+for+Windows.+The+research+results+show+that+there+is+a%0D%0Asignificant+influence+of+Facebook+Social+Media+on+Sales.+This+is+because+if+the+use%0D%0Aof+Social+Media+is+done+effectively+and+accurately+then+sales+will+also+increase.%0D%0A%0D%0AKeywords%3A+Facebook+Social+Media%2C+Sales%2C+MSMEs%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-09-10&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83340%2F1%2FABSTRAK_Wayan%2520Aldiyana_1851011013%2520-%2520Wayan%2520Aldiyana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83340%2F2%2FSKRIPSI%2520FULL_Wayan%2520Aldiyana_1851011013%2520-%2520Wayan%2520Aldiyana.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83340%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN_Wayan%2520Aldiyana_1851011013%2520-%2520Wayan%2520Aldiyana.pdf&rft.identifier=++Wayan+%2C+Aldiyana++(2024)+PENGARUH+MEDIA+SOSIAL+FACEBOOK+TERHADAP+PENJUALAN+UMKM+DI+KABUPATEN+PRINGSEWU+PROVINSI+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83340%2F