@misc{eprints83422,
           month = {Agustus},
           title = {PREFERENSI WISATAWAN TERHADAP SENTULFRESH INDONESIA},
          author = {Amar Putranda Alfarizi },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS PERTANIAN},
            year = {2024},
             url = {http://digilib.unila.ac.id/83422/},
        abstract = {Penelitian ini bertujuan untuk menganalisis preferensi wisatawan,
mengidentifikasi kombinasi atribut yang paling disukai, menganalisis tingkat
kepuasan wisatawan terhadap atribut Setulfresh. Penelitian ini menggunakan
metode survei dengan menggunakan kuisioner dan berlokasi di Sentulfresh
Indonesia, Kampung Cijulang, Kecamatan Sukaraja, Kabupaten Bogor. Sampel
dipilih dengan teknik accidental sampling. Jumlah responden dihitung
menggunakan analisis tradisional konjoin dan diperoleh sampel sebanyak 35
konsumen Sentulfresh. Waktu pengumpulan data penelitian dilaksanakan pada
bulan Juli 2023. Hasil penelitian diuji dengan menggunakan uji validitas dan
reliabilitas. Analisis data menggunakan metode analisis deskriptif, konjoin, dan
Customer Satisfaction Index (CSI). Hasil penelitian menunjukkan bahwa terdapat
4 atribut yang menghasilkan 9 kombinasi preferensi wisata didapatkan atribut
yang paling disukai yaitu atrkasi dengan nilai kegunaan 50.440. Adapun nilai
Pearson's R sebesar 0.975 dengan nilai signifikansi 0.000 dan Kendall's tau
sebesar 0.722 dengan nilai signifikansi 0.003 maka ketepatan preferensi
wisatawan dinyatakan signifikan. Kombinasi atribut yang disukai wisatawan
Sentulfresh berdasarkan preferensi wisatawan adalah wisata edukasi, observasi,
jembatan dan pendopo yang merupakan level dengan nilai kegunaan tertinggi
pada setiap atribut. Kepuasan wisatawan didapatkan skor sebesar 93,25 \% berada
pada rentang 81-100 \% artinya indeks kepuasan wisatawan Sentulfresh Indonesia
berada pada kriteria ?sangat puas?.
Kata kunci: Konjoin, kepuasan, preferensi wisatawan, wisata.
This study aims to analyse tourist preferences, identify the most preferred
combination of attributes, analyse the level of tourist satisfaction with Setulfresh
attributes. This research uses a survey method using a questionnaire and is
located at Sentulfresh Indonesia, Cijulang Village, Sukaraja District, Bogor
Regency. The sample was selected by accidental sampling. The number of
respondents was calculated using traditional conjoin analysis and a sample of 35
Sentulfresh consumers was obtained. The research data collection time was
carried out in July 2023. The results of the study were then tested using validity
and reliability tests. Data analysis uses descriptive analysis, conjoin, and
Customer Satisfaction Index (CSI) methods. The results showed that there were 4
attributes that resulted in 9 combinations of tourism preferences obtained the
most preferred attribute, namely attraction with a usability value of 50,440. The
Pearson's R value is 0.975 with a significance value of 0.000 and Kendall's tau is
0.722 with a significance value of 0.003, so the accuracy of tourist preferences is
significant. The combination of attributes preferred by Sentulfresh tourists based
on tourist preferences is educational tourism, observation, bridges and pavilions
which are the levels with the highest utility value on each attribute. Tourist
satisfaction obtained a score of 93.25\% is in the range of 81-100\%, meaning that
the Sentulfresh Indonesia tourist satisfaction index is in the ?very satisfied?
criteria.
Keywords: Conjoin, satisfaction, tourist preference, tourism.
}
}