?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PREFERENSI+WISATAWAN+TERHADAP+SENTULFRESH+INDONESIA&rft.creator=Alfarizi+%2C+Amar+Putranda&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+preferensi+wisatawan%2C%0D%0Amengidentifikasi+kombinasi+atribut+yang+paling+disukai%2C+menganalisis+tingkat%0D%0Akepuasan+wisatawan+terhadap+atribut+Setulfresh.+Penelitian+ini+menggunakan%0D%0Ametode+survei+dengan+menggunakan+kuisioner+dan+berlokasi+di+Sentulfresh%0D%0AIndonesia%2C+Kampung+Cijulang%2C+Kecamatan+Sukaraja%2C+Kabupaten+Bogor.+Sampel%0D%0Adipilih+dengan+teknik+accidental+sampling.+Jumlah+responden+dihitung%0D%0Amenggunakan+analisis+tradisional+konjoin+dan+diperoleh+sampel+sebanyak+35%0D%0Akonsumen+Sentulfresh.+Waktu+pengumpulan+data+penelitian+dilaksanakan+pada%0D%0Abulan+Juli+2023.+Hasil+penelitian+diuji+dengan+menggunakan+uji+validitas+dan%0D%0Areliabilitas.+Analisis+data+menggunakan+metode+analisis+deskriptif%2C+konjoin%2C+dan%0D%0ACustomer+Satisfaction+Index+(CSI).+Hasil+penelitian+menunjukkan+bahwa+terdapat%0D%0A4+atribut+yang+menghasilkan+9+kombinasi+preferensi+wisata+didapatkan+atribut%0D%0Ayang+paling+disukai+yaitu+atrkasi+dengan+nilai+kegunaan+50.440.+Adapun+nilai%0D%0APearson's+R+sebesar+0.975+dengan+nilai+signifikansi+0.000+dan+Kendall's+tau%0D%0Asebesar+0.722+dengan+nilai+signifikansi+0.003+maka+ketepatan+preferensi%0D%0Awisatawan+dinyatakan+signifikan.+Kombinasi+atribut+yang+disukai+wisatawan%0D%0ASentulfresh+berdasarkan+preferensi+wisatawan+adalah+wisata+edukasi%2C+observasi%2C%0D%0Ajembatan+dan+pendopo+yang+merupakan+level+dengan+nilai+kegunaan+tertinggi%0D%0Apada+setiap+atribut.+Kepuasan+wisatawan+didapatkan+skor+sebesar+93%2C25+%25+berada%0D%0Apada+rentang+81-100+%25+artinya+indeks+kepuasan+wisatawan+Sentulfresh+Indonesia%0D%0Aberada+pada+kriteria+%E2%80%9Csangat+puas%E2%80%9D.%0D%0AKata+kunci%3A+Konjoin%2C+kepuasan%2C+preferensi+wisatawan%2C+wisata.%0D%0AThis+study+aims+to+analyse+tourist+preferences%2C+identify+the+most+preferred%0D%0Acombination+of+attributes%2C+analyse+the+level+of+tourist+satisfaction+with+Setulfresh%0D%0Aattributes.+This+research+uses+a+survey+method+using+a+questionnaire+and+is%0D%0Alocated+at+Sentulfresh+Indonesia%2C+Cijulang+Village%2C+Sukaraja+District%2C+Bogor%0D%0ARegency.+The+sample+was+selected+by+accidental+sampling.+The+number+of%0D%0Arespondents+was+calculated+using+traditional+conjoin+analysis+and+a+sample+of+35%0D%0ASentulfresh+consumers+was+obtained.+The+research+data+collection+time+was%0D%0Acarried+out+in+July+2023.+The+results+of+the+study+were+then+tested+using+validity%0D%0Aand+reliability+tests.+Data+analysis+uses+descriptive+analysis%2C+conjoin%2C+and%0D%0ACustomer+Satisfaction+Index+(CSI)+methods.+The+results+showed+that+there+were+4%0D%0Aattributes+that+resulted+in+9+combinations+of+tourism+preferences+obtained+the%0D%0Amost+preferred+attribute%2C+namely+attraction+with+a+usability+value+of+50%2C440.+The%0D%0APearson's+R+value+is+0.975+with+a+significance+value+of+0.000+and+Kendall's+tau+is%0D%0A0.722+with+a+significance+value+of+0.003%2C+so+the+accuracy+of+tourist+preferences+is%0D%0Asignificant.+The+combination+of+attributes+preferred+by+Sentulfresh+tourists+based%0D%0Aon+tourist+preferences+is+educational+tourism%2C+observation%2C+bridges+and+pavilions%0D%0Awhich+are+the+levels+with+the+highest+utility+value+on+each+attribute.+Tourist%0D%0Asatisfaction+obtained+a+score+of+93.25%25+is+in+the+range+of+81-100%25%2C+meaning+that%0D%0Athe+Sentulfresh+Indonesia+tourist+satisfaction+index+is+in+the+%E2%80%98very+satisfied%E2%80%99%0D%0Acriteria.%0D%0AKeywords%3A+Conjoin%2C+satisfaction%2C+tourist+preference%2C+tourism.%0D%0A&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-08-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83422%2F1%2FABSTRAK%2520-%2520Alfarizi%2520Amar.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83422%2F2%2FSKRIPSI%2520FULL%2520-%2520Alfarizi%2520Amar.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83422%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Alfarizi%2520Amar.pdf&rft.identifier=++Alfarizi+%2C+Amar+Putranda++(2024)+PREFERENSI+WISATAWAN+TERHADAP+SENTULFRESH+INDONESIA.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83422%2F