?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENINGKATAN+KUALITAS+PELAYANAN+KONSUMEN+(STUDI+KASUS%0D%0A%0D%0ADI+AYAM+SERUNDENG+WAK+HAJI)&rft.creator=OKTI+%2C+VANESHA&rft.subject=590+Ilmu+hewan+(zoologi)&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Ayam+Serundeng+Wak+Haji+(ASWH)+is+one+of+the+restaurants+that+sells+processed%0D%0Achicken+products+in+Bandar+Lampung+City.+The+intense+competition+resulting+from%0D%0Athe+rapid+development+of+the+exixting+industry+compelled+ASWH+to+require+a%0D%0Astrategy+to+sustain+its+business+and+increase+its+market+share+according+to+the%0D%0Aneeds+expected+by+consumers.+This+study+aimed+to+determine+the+level+of%0D%0Asatisfaction+and+attribute+performance+and+identify+strategies+to+improve+service%0D%0Aquality+at+ASWH.+The+research+was+conducted+by+surveying+(distributing%0D%0Aquestionnaires+to)+100+respondents.+The+data+analysis+in+this+study+used+the+IPA%0D%0Amatrix+and+the+HOQ+matrix.+The+results+of+this+study+showed+that%2C+based+on+the%0D%0Acalculations+from+the+Importance+Performance+Analysis+(IPA)%2C+consumer%0D%0Asatisfaction+at+ASWH+was+considered+quite+satisfactory+with+the+performance+of%0D%0Athe+existing+attributes.+Particularly+in+terms+of+food+taste%2C+price+appropriateness%2C%0D%0Athe+friendliness+and+politeness+of+the+servants+in+serving+customers%2C+accuracy+of%0D%0Aserving%2C+availability+of+payment+method+options%2C+and+cleanliness+of+food+utensils.%0D%0AMeanwhile%2C+the+attributes+that+needed+improvement+because+they+affected+the%0D%0Aquality+of+consumer+service+at+ASWH+were+the+cleanliness+of+the+place%2C%0D%0Aavailability+of+parking%2C+cleanliness+of+toilets+and+sinks%2C+and+the+comfort+and%0D%0Aaesthetics+of+the+place.+Therefore%2C+the+recommended+strategy+based+on+the+quality%0D%0Afunction+deployment+(QFD)+analysis+was+to+conduct+observation+and+evaluation+of%0D%0Athe+technical+parameters+of+comfort+and+aesthetics+to+improve+the+existing+service%0D%0Aquality+conditions+to+meet+consumer+expectations+of+ASWH's+service+quality.%0D%0AKeywords%3A+Ayam+Serundeng+Wak+Haji%2C+IPA%2C+QFD%2C+HOQ.%0D%0A%0D%0AAyam+Serundeng+Wak+Haji+(ASWH)+merupakan+salah+satu+usaha+rumah+makan%0D%0Ayang+menjual+produk+ayam+olahan+yang+ada+di+Kota+Bandar+Lampung.+Ketatnya%0D%0Apersaingan+akibat+pesatnya+perkembangan+industri+yang+ada+menjadikan+ASWH%0D%0Amemerlukan+strategi+untuk+mempertahankan+usahanya+dan+meningkatkan+pangsa%0D%0Apasar+sesuai+kebutuhan+yang+diharapkan+konsumen.+Penelitian+ini+bertujuan%0D%0Auntuk+mengetahui+tingkat+kepuasan+dan+kinerja+atribut+serta+mengidentifikasi%0D%0Astrategi+guna+meningkatkan+kualitas+pelayanan+di+ASWH.+Penelitian+ini%0D%0Adilakukan+dengan+melakukan+survei+(penyebaran+kuesioner)+terhadap+100%0D%0Aresponden.+Analisis+data+dalam+penelitian+ini+menggunakan+matriks+IPA+dan%0D%0Amatriks+HOQ.+Hasil+dari+penelitian+ini+menunjukkan+bahwa+berdasarkan%0D%0Aperhitungan+dari+importance+analysis+performance+(IPA)+terhadap+kepuasan%0D%0Akonsumen+di+ASWH+dapat+dikatakan+cukup+puas+terhadap+kinerja+atribut-atribut%0D%0Ayang+ada.+Khususnya+pada+atribut+cita+rasa+makanan%2C+kesesuaian+harga%2C%0D%0Akeramahan+dan+kesopanan+pramusaji+dalam+melayani+konsumen%2C+ketepatan%0D%0Apenyajian%2C+ketersediaan+pilihan+metode+pembayaran%2C+dan+kebersihan+perlengkapan%0D%0Amakanan.+Sedangkan+atribut-atribut+yang+perlu+dilakukan+perbaikan+karena%0D%0Amempengaruhi+kualitas+pelayanan+konsumen+di+ASWH+adalah+atribut+kebersihan%0D%0Atempat%2C+ketersediaan+tempat+parkir%2C+kebersihan+toilet+dan+wastafel%2C+serta%0D%0Akenyamanan+dan+keindahan+tempat.+Sehingga+rekomendasi+strategi+berdasarkan%0D%0Aanalisis+quality+function+deployment+(QFD)+yaitu+dengan+melakukan+pengamatan%0D%0Adan+evaluasi+pada+parameter+teknis+kenyamanan+dan+keindahan+untuk%0D%0Amemperbaiki+kondisi+kualitas+pelayanan+yang+ada+guna+memenuhi+harapan%0D%0Akonsumen+terhadap+kualitas+pelayanan+ASWH.%0D%0AKata+Kunci%3A+Ayam+Serundeng+Wak+Haji%2C+IPA%2C+QFD%2C+HOQ.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-08-06&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83528%2F1%2FABSTRAK_Okti%2520Vanesha_2014231006%2520-%2520Okti%2520Vanesha.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83528%2F2%2FSKRIPSI%2520FULL_Okti%2520Vanesha_2014231006%2520-%2520Okti%2520Vanesha.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83528%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN__Okti%2520Vanesha_2014231006%2520-%2520Okti%2520Vanesha.pdf&rft.identifier=++OKTI+%2C+VANESHA++(2024)+PENINGKATAN+KUALITAS+PELAYANAN+KONSUMEN+(STUDI+KASUS+DI+AYAM+SERUNDENG+WAK+HAJI).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83528%2F