?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KONTEN+BUATAN+PENGGUNA%0D%0A%0D%0A(USER+GENERATED+CONTENT)+JINISO.ID+PADA+MEDIA+SOSIAL%0D%0ATIKTOK+TERHADAP+MINAT+BELI+KONSUMEN&rft.creator=Revinka+%2C+Anatasya+Saskia&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Penelitian+ini+dilatarbelakangi+terkait+user+generated+content+(UGC)+akan+produk%0D%0AJiniso.id+di+TikTok%2C+dimana+penelitian+ini+bertujuan+untuk+menganalisis+pengaruh%0D%0Auser+generated+content+(UGC)+terhadap+minat+beli+konsumen+produk+Jiniso.id+pada%0D%0Apengguna+TikTok+di+seluruh+Indonesia.+Dengan+menggunakan+metode+kuantitatif%0D%0Adimana+dalam+penelitian+ini+data+yang+diperoleh+didapatkan+dari+hasil+penyebaran%0D%0Akuisioner+kepada+calon+konsumen.+Teknik+pengambilan+sampel+menggunakan%0D%0Apurposive+sampling+dengan+jumlah+sebaran+kuisioner+yaitu+sebanyak+100+calon%0D%0Akonsumen.+Pengujian+dalam+penelitian+ini+menggunakan+analisis+regresi+linier%0D%0Asederhana.+Hasil+dalam+penelitian+secara+statistik+menunjukkan+user+generated%0D%0Acontent+(UGC)+memiliki+pengaruh+positif+dan+signifikan+terhadap+minat+beli%0D%0Akonsumen.%0D%0AKata+Kunci%3A+User+Generated+Content%2C+Jiniso.id%2C+TikTok+dan+Minat+Beli%0D%0AKonsumen%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+USER+GENERATED+CONTENT%0D%0AJINISO.ID+ON+TIKTOK+SOCIAL+MEDIA+ON+CONSUMER+BUYING%0D%0A%0D%0AINTEREST%0D%0ABy%0D%0A%0D%0ARevinka+Anatasya+Saskia%0D%0A%0D%0AThis+research+is+motivated+by+user+generated+content+(UGC)+for+Jiniso.id+products%0D%0Aon+TikTok%2C+where+this+research+aims+to+analyze+the+influence+of+user+generated%0D%0Acontent+(UGC)+on+consumers'+buying+interest+in+Jiniso.id+products+among+TikTok%0D%0Ausers+throughout+Indonesia.+Using+quantitative+methods%2C+in+this+research+the+data%0D%0Aobtained+was+obtained+from+the+results+of+distributing+questionnaires+to+potential%0D%0Aconsumers.+The+sampling+technique+uses+purposive+sampling+with+the+number+of%0D%0Aquestionnaires+distributed+to+100+potential+consumers.+Testing+in+this+research+uses%0D%0Asimple+linear+regression+analysis.+The+results+of+the+research+statistically+show+that%0D%0Auser+generated+content+(UGC)+has+a+positive+and+significant+influence+on+consumer%0D%0Abuying+interest.%0D%0AKeywords%3A+User+Generated+Content%2C+Jiniso.id%2C+TikTok+and+Consumer+Purchase%0D%0AInterest&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-05-31&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83560%2F1%2Fabstrak%2520-%2520revinka%2520anatasya%2520saskia.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83560%2F2%2Fskripsi%2520tanpa%2520lampiran_revinka%2520as%2520-%2520revinka%2520anatasya%2520saskia.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83560%2F3%2Fskripsi%2520tanpa%2520pembahasan%2526lampiran_revinka%2520as%2520-%2520revinka%2520anatasya%2520saskia.pdf&rft.identifier=++Revinka+%2C+Anatasya+Saskia++(2024)+PENGARUH+KONTEN+BUATAN+PENGGUNA+(USER+GENERATED+CONTENT)+JINISO.ID+PADA+MEDIA+SOSIAL+TIKTOK+TERHADAP+MINAT+BELI+KONSUMEN.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERISTAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83560%2F