title: FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UMKM    BERTRANSAKSI DI E-COMMERCE
creator: Ikhsan Habib, Fabillah
subject: 300 Ilmu sosial
subject: 330 Ekonomi
description: Tujuan penelitian ini adalah untuk memberikan bukti empiris mengenai faktor-  faktor yang mempengaruhi minat UMKM bertransaksi di e-commerce. Penelitian    ini dilakukan di Provinsi Lampung yang terdiri dari 13 Kabupaten dan 2 Kotamadya  dengan analisisnya UMKM yang sudah menggunakan e-commerce sebagai tempat  berjualan yang dimana sampel dalam penelitian ini berjumlah 400 responden.  Teknik pengambilan sampel yang digunakan nonprobability sampling. Metode  analisis data yang digunakan adalah metode kuantitatif dengan model Structural  Equation Model (SEM).  Hasil dari penelitian ini menunjukan bahwa persepsi kegunaan, persepsi  kemudahan, persepsi sosial tidak berpengaruh terhadap minat UMKM bertransaksi  di e-commerce. Sedangkan persepsi kepercayaan, persepsi kenyamanan dan  persepsi keuntungan berpengaruh positif dan signifikan terhadap minat UMKM  bertransaksi di e-commerce.    Kata Kunci : Persepsi Kegunaan, Persepsi Kemudahan, Persepsi Sosial dan  Persepsi Kepercayaan, Persepsi Kenyamanan dan Persepsi  Keuntungan    The purpose of this study is to provide empirical evidence regarding the factors that  influence MSME interest in transacting in e-commerce. This research was  conducted in Lampung province which consists of 13 districts and 2 municipalities  with analysis of MSME that have used e-commerce as a place to sell, where the  sample in this study was 400 respondents. The sampling technique used was  nonprobability sampling. The data analysis method used is a quantitative method  using the Structural Equation Model (SEM) model.  The results of this research show that perceived usefulness, perceived ease to use,  social perception do not influence MSMEs' interest in transacting in e-commerce.  Meanwhile, perceived trust, perceived enjoyment and perceived profits have a  positive and significant effect on MSME interest in transacting in e-commerce.    Keywords: Perceived Usefulness, Perceived Ease To Use, Social Perception.    Perceived Trust, Perceived Enjoyment and Perceived Profits.
date: 2024-06-25
type: Tesis
type: NonPeerReviewed
format: text
identifier: http://digilib.unila.ac.id/83799/1/ABSTRAK%20-%20Mahasiswa%20Unila.pdf
format: text
identifier: http://digilib.unila.ac.id/83799/2/TESIS%20FULL%20-%20Mahasiswa%20Unila.pdf
format: text
identifier: http://digilib.unila.ac.id/83799/3/TESIS%20TANPA%20BAB%20PEMBAHASAN%20-%20Mahasiswa%20Unila.pdf
identifier:   Ikhsan Habib, Fabillah  (2024) FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UMKM BERTRANSAKSI DI E-COMMERCE.  Masters thesis, UNIVERSITAS LAMPUNG.   
relation: http://digilib.unila.ac.id/83799/