?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=Pengaruh+Konten+Youtube+Najwa+Shihab+Terkait+Pilpres+2024+Terhadap%0D%0APersepsi+Gen+Z+Terkait+Calon+Presiden+(Survei+Pada+Mahasiswa+Fisip%0D%0A%0D%0AUniversitas+Lampung)&rft.creator=INDRI+%2C+WULAN+SEPTIANI&rft.subject=300+Ilmu+sosial&rft.description=Media+sosial+dapat+dijadikan+sebagai+media+yang+efektif+untuk+kajian+komunikasi%0D%0Apolitik.+Beragam+platform+media+sosial+dimanfaatkan+untuk+komunikasi+politik%0D%0Asalah+satunya+adalah+YouTube.+YouTube+Najwa+Shihab+melalui+playlist+konten%0D%0Aberjudul+%22Menuju+Pemilu+2024%22+berisi+wawancara+eksklusif+dengan+calon%0D%0Apresiden+2024.+Tayangan+ini+berpotensi+mempengaruhi+persepsi+Gen+Z+mengenai%0D%0Acalon+presiden.+Media+sosial+dapat+meningkatkan+pengetahuan+politik+para%0D%0Apemilih%2C+yang+kemudian+menjadi+dasar+bagi+individu+dalam+menentukan+perilaku%0D%0Apolitik+seperti+persepsi%2C+sikap%2C+orientasi+dan+pemberian+suara.+Penelitian+ini%0D%0Amenggunakan+teori+Uses+and+Gratifications+kaitannya+ialah+penerima+pesan+yakni%0D%0AGen+Z+secara+aktif+mengonsumsi+media+untuk+memenuhi+kebutuhan+informasi%0D%0Amereka+berupa+informasi+politik+seputar+pilpres+tahun+2024.+Tujuan+penelitian+ini%0D%0Aialah+untuk+mengetahui+dan+mendeskripsikan+pengaruh+konten+YouTube+Najwa%0D%0AShihab+terkait+pilpres+2024+terhadap+persepsi+Gen+Z+terkait+calon+presiden.%0D%0AMetode+penelitian+ini+ialah+kuantitatif+dengan+melakukan+survei+kepada+100%0D%0Aresponden+yang+merupakan+mahasiswa+aktif+FISIP+Univeristas+Lampung.+Hasil%0D%0Apenelitian+menunjukkan+terdapat+pengaruh+positif+yang+signifikan+dari+konten%0D%0AYouTube+Najwa+Shihab+terkait+pilpres+2024+terhadap+persepsi+Gen+Z+terkait+calon%0D%0Apresiden+dengan+thitung+12%2C766+%3E+ttabel+1%2C660%2C+maka+H0+ditolak+dan+Ha%2C+serta+nilai%0D%0Apengaruhnya+sebesar+62%2C4%25+dengan+kategori+kuat+yang+didasarkan+pada+uji%0D%0Akoefisien+determinasi.%0D%0AKata+Kunci%3A+YouTube+Najwa+Shihab%2C+Pilpres+2024%2C+Persepsi+Gen+Z%2C+Teori+Uses%0D%0Aand+Gratifications%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+NAJWA+SHIHAB'S+YOUTUBE+CONTENT%0D%0ARELATED+TO+THE+2024+PRESIDENTIAL+ELECTION+ON+GEN+Z%0D%0APERCEPTIONS+REGARDING+PRESIDENTIAL+CANDIDATES+(Survey+On%0D%0A%0D%0ALampung+University+Fisip+Students)%0D%0A%0D%0ABy%0D%0A%0D%0AINDRI+WULAN+SEPTIANI%0D%0A%0D%0ASocial+media+can+be+used+as+an+effective+medium+for+studying+political%0D%0Acommunication.+Various+social+media+platforms+are+used+for+political%0D%0Acommunication%2C+one+of+which+is+YouTube.+Najwa+Shihab's+YouTube+channel%2C+via+a%0D%0Acontent+playlist+entitled+%22Towards+the+2024+Election%2C%22+contains+exclusive%0D%0Ainterviews+with+2024+presidential+candidates.+This+broadcast+has+the+potential+to%0D%0Ainfluence+Gen+Z's+perception+of+presidential+candidates.+Social+media+can%0D%0Aincrease+voters'+political+knowledge%2C+which+then+becomes+the+basis+for+individuals%0D%0Ain+determining+political+behavior+such+as+perceptions%2C+attitudes%2C+orientation%2C+and%0D%0Avoting.+This+research+uses+the+Uses+and+Gratifications+theory+in+relation+to+the%0D%0Amessage+recipients%2C+namely+Gen+Z%2C+actively+consuming+media+to+fulfill+their%0D%0Ainformation+needs+in+the+form+of+political+information+regarding+the+2024%0D%0Apresidential+election.+The+aim+of+this+research+is+to+find+out+and+describe+the%0D%0Ainfluence+of+Najwa+Shihab's+YouTube+content+related+to+the+2024+presidential%0D%0Aelection+on+the+perception+of+Gen+Z+regarding+presidential+candidates.+This%0D%0Aresearch+method+is+quantitative+and+involves+conducting+a+survey+of+100%0D%0Arespondents+who+are+active+FISIP+students+at+Lampung+University.+The+research%0D%0Aresults+show+that+there+is+a+significant+positive+influence+from+Najwa+Shihab's%0D%0AYouTube+content+related+to+the+2024+presidential+election+on+Gen+Z's+perception%0D%0Aregarding+presidential+candidates+with+tcount+12.766+%3E+ttable+1.660%2C+then+H0+is%0D%0Arejected+and+Ha%2C+and+the+influence+value+is+62.4%25+with+a+strong+category+based%0D%0Aon+the+coefficient+of+determination+test.%0D%0AKeywords%3A+YouTube+Najwa+Shihab%2C+2024+Presidential+Election%2C+Perception+of%0D%0AGen+Z%2C+Uses+and+Gratifications+Theory&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-06-14&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83826%2F1%2FABSTRAK%2520-%2520indri%2520wulan%2520septiani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83826%2F2%2FSKRIPSI%2520FULL%2520-%2520indri%2520wulan%2520septiani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83826%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520%25284%2529%2520-%2520indri%2520wulan%2520septiani.pdf&rft.identifier=++INDRI+%2C+WULAN+SEPTIANI++(2024)+Pengaruh+Konten+Youtube+Najwa+Shihab+Terkait+Pilpres+2024+Terhadap+Persepsi+Gen+Z+Terkait+Calon+Presiden+(Survei+Pada+Mahasiswa+Fisip+Universitas+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS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