?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+KEBERAGAMAN+PRODUK%0D%0AHARGA%2C+SERTA+LOKASI+TERHADAP+NIAT+BELI+ULANG+%0D%0ADI+PEMPEK+FRESH+CAF%C3%89+BANDAR+LAMPUNG%0D%0A&rft.creator=JULIE+DWI+%2C+ANISSA&rft.subject=330+Ekonomi&rft.subject=332+Ekonomi+keuangan&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Perkembangan+bisnis+kuliner+di+Bandar+Lampung+saat+ini+semakin+pesat.+Salah+satu%0D%0Akuliner+yang+terkenal+di+Bandar+Lampung+adalah+pempek.+Pempek+Fresh+Caf%C3%A9%0D%0Amenjadi+salah+satu+bisnis+kuliner+pempek+di+Bandar+Lampung.+Kuliner+pempek%0D%0Ayang+diterima+baik+oleh+masyarakat+menjadikan+banyaknya+persaingan+bisnis%0D%0Akuliner+ini+di+Bandar+Lampung.+Pelaku+bisnis+perlu+memperhatikan+kualitas+dari%0D%0Aproduk+yang+ditawarkan%2C+keberagaman+produk+yang+diberikan%2C+harga+yang%0D%0Aditetapkan%2C+serta+lokasi+keberadaan+bisnis%2C+hal+ini+perlu+dilakukan+agar%0D%0Amenumbuhkan+niat+beli+ulang+pada+konsumen+setelah+pernah+melakukan+pembelian%0D%0Apada+usaha+bisnis+tersebut.+Tujuan+penelitian+ini+adalah+untuk+menguji+pengaruh%0D%0Adari+variabel+kualitas+produk%2C+keberagaman+produk%2C+harga%2C+serta+lokasi+sebagai%0D%0Avariabel+bebas+terhadap+niat+beli+ulang+sebagai+variabel+terikat+pada+Pempek+Fresh%0D%0ACafe+Bandar+Lampung.+Metode+dalam+penelitian+ini+adalah+metode+kuantitatif.%0D%0APenelitian+ini+dilakukan+dengan+penyebaran+kuesioner+pada+108+konsumen.+Sampel%0D%0Amenggunakan+purposive+sampling+yaitu+teknik+untuk+menentukan+sampel+yang+%0D%0Asesuai+dengan+kriteria+yang+ditentukan+oleh+peneliti.+Metode+analisis+data+yang+%0D%0Adigunakan+adalah+uji+validitas%2C+uji+reliabilitas%2C+dan+regresi+linier+berganda%2C+serta+uji%0D%0Ahipotesis+yaitu+uji+t%2C+uji+f%2C+serta+koefisien+determinasi+(R%0D%0A).+Hasil+dari+penelitian+ini%0D%0Amenunjukan+bahwa+variabel+kualitas+produk%2C+keberagaman+produk%2C+harga%2C+serta%0D%0Alokasi+berpengaruh+terhadap+variabel+niat+beli+ulang.+Pada+kualitas+produk+menjadi%0D%0Avariabel+yang+memiliki+pengaruh+paling+besar%2C+sedangkan+lokasi+menjadi+variabel%0D%0Ayang+memiliki+pengaruh+paling+kecil.+Pempek+Fresh+Caf%C3%A9+perlu+menambahkan+porsi%0D%0Apada+produk+yang+ditawarkan+kepada+konsumen%2C+penyimpanan+bahan+baku+produk%0D%0Aperlu+dijaga+agar+tidak+mudah+rusak+dan+basi%2C+serta+penambahan+lahan+parkir+perlu%0D%0Adiperluas+demi+kenyamanan+konsumen.%0D%0A%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Kebergaman+Produk%2C+Harga%2C+Lokasi%2C+Niat%0D%0ABeli+Ulang%2C+Perilaku+Konsumen+%0D%0A2%0D%0A+The+development+of+the+culinary+business+in+Bandar+Lampung+is+currently+growing%0D%0Arapidly.+One+of+the+famous+culinary+in+Bandar+Lampung+is+pempek.+Pempek+Fresh%0D%0ACaf%C3%A9+is+one+of+the+pempek+culinary+businesses+in+Bandar+Lampung.+Pempek%0D%0Aculinary+which+is+well+received+by+the+community+has+resulted+in+a+lot+of+competition%0D%0Ain+this+culinary+business+in+Bandar+Lampung.+Business+actors+need+to+pay+attention%0D%0Ato+the+quality+of+the+products+offered%2C+the+diversity+of+products+provided%2C+the+prices%0D%0Aset%2C+and+the+location+of+the+business%2C+this+needs+to+be+done+to+foster+repurchase%0D%0Aintentions+in+consumers+after+having+purchased+the+company.+The+purpose+of+this%0D%0Astudy+was+to+test+the+effect+of+the+variables+of+product+quality%2C+product+diversity%2C%0D%0Aprice%2C+and+location+as+independent+variables+on+repurchase+intentions+as+dependent%0D%0Avariables+in+Pempek+Fresh+Cafe+Bandar+Lampung.+The+method+used+in+this+study%0D%0Ais+quantitative.+This+study+was+conducted+by+distributing+questionnaires+to+108%0D%0Aconsumers.+The+sample+used+purposive+sampling%2C+which+is+a+technique+for%0D%0Adetermining+samples+that+match+the+criteria+determined+by+the+researcher.+The+data%0D%0Aanalysis+methods+used+were+validity+tests%2C+reliability+tests%2C+and+multiple+linear%0D%0Aregression%2C+as+well+as+hypothesis+tests%2C+namely+t-tests%2C+f-tests%2C+and+coefficients+of%0D%0Adetermination+(R2).+The+results+of+this+study+indicate+that+the+variables+of+product%0D%0Aquality%2C+product+diversity%2C+price%2C+and+location+affect+the+variable+of+repurchase%0D%0Aintention.+Product+quality+is+the+variable+that+has+the+greatest+influence%2C+while%0D%0Alocation+is+the+variable+that+has+the+smallest+influence.+Pempek+Fresh+Caf%C3%A9+needs%0D%0Ato+add+portions+to+the+products+offered+to+consumers%2C+storage+of+raw+materials+for%0D%0Aproducts+needs+to+be+maintained+so+that+they+are+not+easily+damaged+and+stale%2C+and%0D%0Athe+addition+of+parking+areas+need+to+be+expanded+for+consumer+convenience.%0D%0A%0D%0AKeywords+%3A+Product+Quality%2C+Product+Diversity%2C+Price%2C+Location%2C+Repurchase%0D%0AIntention%2C+Consumer+Behavior+%0D%0A+%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2025-01-31&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83843%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83843%2F2%2FSKRIPSI%2520FULL%2520TANPA%2520LAMPIRAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83843%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++JULIE+DWI+%2C+ANISSA++(2025)+PENGARUH+KUALITAS+PRODUK%2C+KEBERAGAMAN+PRODUK+HARGA%2C+SERTA+LOKASI+TERHADAP+NIAT+BELI+ULANG+DI+PEMPEK+FRESH+CAF%C3%89+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83843%2F