?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+BERSAING+MELALUI+PENDEKATAN+SWOT+PADA+UMKM%0D%0ATHASYA+ETHNIC+LAMPUNG+DI+BANDAR+LAMPUNG&rft.creator=DENI+%2C+FIRMANSYAH&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Thasya+Ethnic+Lampung+merupakan+usaha+kerajinan+kain+tapis+yang+diinovasikan%0D%0Amenjadi+beberapa+produk+mulai+dari+baju%2C+tas%2C+peci%2C+sarung+bantal%2C+taplak+meja%2C+dan%0D%0Alainnya.+Penelitian+ini+mengambil+objek+UMKM+kerajinan+tapis+Thasya+Ethnic%0D%0ALampung+untuk+mengetahui+bagaimana+strategi+bersaing+dari+UMKM%2C+dan+apa+saja%0D%0Ayang+dapat+menjadi+alternatif+strategi+Thasya+Ethnic+Lampung+dalam+menghadapi%0D%0Abanyaknya+jumlah+pesaing+usaha+sejenis+yang+tidak+dapat+dikendalikan.+Metode%0D%0Akualitatif+digunakan+pada+penelitian+dengan+menjadikan+alat+analisis+berupa+SWOT.%0D%0AHasil+penelitian+menunjukkan+kondisi+Thasya+Ethnic+Lampung+yang+sudah+berada%0D%0Apada+kondisi+dimana+UMKM+hanya+perlu+melakukan+strategi+yang+bersifat+grow%0D%0Aand+built.+Penerapan+strategi+berupa+pengembangan+strategi+dari+strategi+yang+sudah%0D%0Adigunakan+sebelumnya.+Dimulai+dari+aspek+produksi+dengan+terus+membenahi%2C%0D%0Amengembangkan+serta+selalu+berinovasi+terkait+produk+agar+tetap+bertahan+dan+tidak%0D%0Amudah+ditiru+oleh+UMKM+serupa.+Selanjutnya+Thasya+Ethnic+Lampung+dapat%0D%0Amembenahi+sistem+pelayanan+dan+pemasaran+dengan+bentuk+kreatif+dan+sesuai%0D%0Adengan+perkembangan+zaman+dan+kebutuhan+target+konsumen%2C+sehingga+dapat+lebih%0D%0Amenjangkau+pasar+yang+luas.+Pada+aspek+keuangan+dapat+dilengkapi+dengan%0D%0Apenyempurnaan+pemanfaatan+media+digital+sebagai+alat+bantu+pencatatan%2C%0D%0Aperhitungan+hingga+penyimpanan+data+transaksi.%0D%0AKata+Kunci%3A+UMKM%2C+Kerajinan+Tapis%2C+Analisis+SWOT%0D%0A%0D%0AThasya+Ethnic+Lampung+is+a+tapis+cloth+craft+business+that+is+innovated+into+several%0D%0Aproducts+ranging+from+clothes%2C+bags%2C+peci%2C+pillow+cases%2C+tablecloths%2C+and+others.%0D%0AThis+study+took+the+object+of+the+Thasya+Ethnic+Lampung+tapis+craft+UMKM+to+find%0D%0Aout+how+the+competitive+strategy+of+UMKM+is%2C+and+what+can+be+an+alternative%0D%0Astrategy+for+Thasya+Ethnic+Lampung+in+facing+the+large+number+of+competitors+of%0D%0Athe+same+type+that+cannot+be+controlled.+Qualitative+methods+were+used+in+the+study%0D%0Aby+using+an+analysis+tool+in+the+form+of+SWOT.+The+results+of+the+study+showed+that%0D%0Athe+condition+of+Thasya+Ethnic+Lampung+was+already+in+a+condition+where+UMKM%0D%0Aonly+needed+to+carry+out+a+strategy+that+was+grow+and+build.+The+implementation%0D%0Aof+the+strategy+was+in+the+form+of+developing+a+strategy+from+a+strategy+that+had%0D%0Abeen+used+previously.+Starting+from+the+production+aspect+by+continuing+to+improve%2C%0D%0Adevelop+and+always+innovate+related+to+products+so+that+they+survive+and+are+not%0D%0Aeasily+imitated+by+similar+UMKM.+Furthermore%2C+Thasya+Ethnic+Lampung+can%0D%0Aimprove+the+service+and+marketing+system+with+creative+forms+and+in+accordance%0D%0Awith+the+development+of+the+times+and+the+needs+of+target+consumers%2C+so+that+it+can%0D%0Areach+a+wider+market.+In+the+financial+aspect%2C+it+can+be+complemented+by+improving%0D%0Athe+use+of+digital+media+as+a+tool+for+recording%2C+calculating+and+storing+transaction%0D%0Adata.%0D%0AKeywords%3A+MSMEs%2C+Tapis+Craft%2C+SWOT+Analysis&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-10-08&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83855%2F1%2F1.%2520ABSTRAK%2520-%2520ASBTRACT%2520%25281%2529%2520-%2520nafa%2520com.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83855%2F2%2F2.%2520SKRIPSI%2520FULL%2520%25286%2529%2520-%2520nafa%2520com.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83855%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520%25281%2529%2520-%2520nafa%2520com.pdf&rft.identifier=++DENI+%2C+FIRMANSYAH++(2024)+STRATEGI+BERSAING+MELALUI+PENDEKATAN+SWOT+PADA+UMKM+THASYA+ETHNIC+LAMPUNG+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83855%2F