?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DAYA+TARIK+WISATA%2C+LOKASI+DAN+PROMOSI%0D%0ATERHADAP+KEPUTUSAN+KUNJUNG+PADA+TAMAN+WISATA%0D%0A%0D%0ALEMBAH+HIJAU+DI+BANDAR+LAMPUNG&rft.creator=%09Mutiara%2C++Verischa+Putri%09&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Salah+satu+tempat+wisata+di+Provinsi+Lampung+yang+bernuansa+Wisata+Alam%0D%0Aadalah+Taman+Wisata+Lembah+Hijau.+Taman+Wisata+Lembah+Hijau+harus+mampu%0D%0Amenciptakan+daya+tarik%2C+lokasi%2C+dan+promosi+yang+unik+sehingga+memunculkan%0D%0Apeluang+minat+wisatawan+untuk+berkunjung.+Melihat+kondisi+saat+ini+banyaknya%0D%0Atempat+wisata+yang+ada+di+Provinsi+Lampung+sehingga+harus+berlomba-lomba%0D%0Amenciptakan+daya+tarik%2C+memotivasi+orang-orang+untuk+berkunjung+serta%0D%0Amelakukan+promosi+yang+berbeda+dengan+tempat+wisata+lainnya+sehingga+menarik%0D%0Apengunjung.+Hal+ini+juga+akan+memunculkan+peluang+minat+wisata+untuk%0D%0Akeputusan+berkunjung.+Tujuan+penelitian+ini+dilakukan+untuk+mengetahui+seberapa%0D%0Apengaruhnya+variabel+daya+tarik+wisata%2C+lokasi+dan+promosi+terhadap+keputusan%0D%0Akunjung+wisatawan+pada+Taman+Wisata+Lembah+Hijau+di+Bandar+Lampung.%0D%0AAdapun+teknik+pengambilan+data+dilakukan+melalui+penyebaran+kuesioner+dengan%0D%0Apopulasi+yang+dipakai+adalah+wisatawan+yang+pernah+mengunjungi+Taman+Wisata%0D%0ALembah+Hijau.+Jumlah+sampel+dalam+penelitian+ini+125+responden.+Metode%0D%0Apengambilan+sampel+dilakukan+dengan+non+probability+sampling+dan+dengan%0D%0Apurposive+sampling+sebagai+teknik+penentuan+sampelnya.+Teknik+pengujian+data%0D%0Akuisoner+yang+di+uji+menggunakan+uji+reliabilitas+dan+uji+validitas%2C+untuk+analisis%0D%0Adata+menggunakan+regresi+linier+berganda+karena+variabel+bebas+(X)+lebih+dari%0D%0Asatu.+Data+di+uji+dengan+menggunakan+uji%E2%80%93f+(simultan)+dan+Uji%E2%80%93t+(Parsial)+dan+Uji%0D%0Adeterminasi+R2+(R+Square).+Hasil+penelitian+ini+menunjukan+bahwa+Daya+Tarik%0D%0A(X1)+berpengaruh+positif+terhadap+Keputusan+Kunjung+(Y).+Lokasi+(X2)%0D%0Aberpengaruh+positif+terhadap+Keputusan+Kunjung+(Y).+Promosi+(X3)+berpengaruh%0D%0Apositif+terhadap+Keputusan+Kunjung+(Y).+Daya+Tarik%2C+Lokasi+dan+Promosi+secara%0D%0Asimultan+berpengaruh+kuat+terhadap+keputusan+kunjung+di+objek+wisata+Taman%0D%0AWisata+Lembah+Hijau.%0D%0AKata+Kunci+%3A+Daya+Tarik+Wisata%2C+Lokasi%2C+Promosi%2C+Keputusan+Kunjung%2C%0D%0AWisatawan%0D%0AOne+of+the+tourist+attractions+in+the+Province+of+Lampung+that+has+a+nuance+of%0D%0ANatural+Tourism+is+the+Taman+Wisata+Lembah+Hijau.+Taman+Wisata+Lembah%0D%0AHijau+tourist+park+should+be+able+to+create+unique+attractions%2C+locations%2C+and%0D%0Apromotions+that+create+opportunities+for+tourists+to+visit.+Looking+at+the+current%0D%0Aconditions+of+many+tourist+attractions+in+the+Province+of+Lampung+so+it+has+to%0D%0Arace+and+create+attractiveness%2C+motivate+people+to+visit+and+make+promotions%0D%0Adifferent+from+other+tourist+places+so+that+it+attracts+visitors.+It+will+also+generate%0D%0Aopportunities+of+tourist+interest+for+the+decision+to+visit.+The+purpose+of+this%0D%0Aresearch+was+to+find+out+how+the+variables+of+tourist+attractiveness%2C+location+and%0D%0Apromotion+influenced+the+decision+of+tourists+to+visit+the+Taman+Wisata+Lembah%0D%0AHijau+in+Bandar+Lampung.+As+for+data+capture+techniques+carried+out+through+the%0D%0Aspread+of+questionnaires+with+the+population+used+are+tourists+who+have+visited%0D%0Athe+Taman+Wisata+Lembah+Hijau.+The+total+sample+in+this+study+was+125%0D%0Arespondents.+Sampling+is+done+using+non+probability+sampling+and+purposive%0D%0Asamplings+as+the+method+for+determining+the+samples.+Testing+techniques+of+the%0D%0Atested+questionnaire+data+using+reliability+and+validity+tests%2C+for+data+analysis%0D%0Ausing+double+linear+regression+because+of+more+than+one+free+variable+(X).+The%0D%0Aresults+of+this+research+show+that+Attractiveness+(X1)+has+a+positive+effect+on+Visit%0D%0ADecisions+(Y).+Location+(X2)+has+a+positive+effect+on+Visit+Decision+(Y).+Promotion%0D%0A(X3)+has+a+positive+effect+on+Visit+Decision+(Y).+Attraction%2C+Location+and%0D%0APromotion+simultaneously+have+a+strong+influence+on+the+decision+to+visit+the%0D%0AGreen+Valley+Tourist+Park+tourist+attraction.%0D%0AKeywords%3A+Tourist+attraction%2C+Location%2C+Promotion%2C+Visit+Decision%2C+Tourist&rft.publisher=EKONOMI+DAN+BISNIS+&rft.date=2024-03-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83992%2F1%2FABSTRAK%2520-%2520Mutiara%2520Verischa.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83992%2F2%2FSKRIPSI%2520FULL%2520-%2520Mutiara%2520Verischa.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F83992%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Mutiara%2520Verischa.pdf&rft.identifier=+++Mutiara%2C+Verischa+Putri+++(2024)+PENGARUH+DAYA+TARIK+WISATA%2C+LOKASI+DAN+PROMOSI+TERHADAP+KEPUTUSAN+KUNJUNG+PADA+TAMAN+WISATA+LEMBAH+HIJAU+DI+BANDAR+LAMPUNG.++EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F83992%2F