?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PENGGUNAAN+SISTEM+PEMBAYARAN+SHOPEE%0D%0APAYLATER%2C+GRATIS+ONGKOS+KIRIM+DAN+CASHBACK%0D%0ATERHADAP+PERILAKU+KONSUMTIF+MAHASISWA%0D%0AJURUSAN+PIPS+UNIVERSITAS+LAMPUNG&rft.creator=Anggun+%2C+Fitria&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+bertujuan+untuk+menguji+pengaruh+penggunaan+sistem+pembayaran%0D%0Ashopee+paylater%2C+gratis+ongkos+kirim%2C+dan+cashback+terhadap+perilaku+konsumtif%0D%0A%0D%0Adikalangan+mahasiswa.+Metode+dalam+penelitian+ini+menggunakan+deskriptif-%0D%0Averifikatif+dengan+pendekatan+kuantitatif.+Populasi+dalam+penelitian+ini+adalah%0D%0A%0D%0Amahasiswa+aktif+Jurusan+Pendidikan+Ilmu+Pengetahuan+Sosial+Angkatan+2020.%0D%0AJumlah+sampel+pada+penelitian+ini+berjumlah+169+mahasiswa+dengan+teknik%0D%0Apengambilan+sampel+probability+sampling+dengan+menggunakan+simple+random%0D%0Asampling.+Pengumpulan+data+pada+penelitian+ini+menggunakan+kuesioner%2Fangket%2C%0D%0Adan+dokumentasi.+Analisis+data+yang+digunakan+adalah+Regresi+Linear+Sederhana%0D%0Adan+Regresi+Linear+Multipel+dan+diolah+dengan+aplikasi+SPSS.+Hasil+penelitian+ini%0D%0Amenunjukkan+bahwa+terdapat+pengaruh+penggunaan+sistem+pembayaran+shopee%0D%0Apaylater%2C+gratis+ongkos+kirim%2C+dan+cashback+terhadap+perilaku+konsumtif+dengan%0D%0Akadar+determinasi+sebesar+0%2C386+atau+38%2C6%25+dan+sisanya+sebesar+61%2C4%25%0D%0Adipengaruhi+oleh+faktor+lain+yang+tidak+dimasukkan+ke+dalam+model+ini.%0D%0A%0D%0AKata+Kunci+%3ACashback%2C+Gratis+Ongkos+Kirim%2C+Perilaku+Konsumtif%2C+Sistem%0D%0A%0D%0APembayaran+Shopee+Paylater.%0D%0AThis+study+aims+to+examine+the+effect+on+the+usage+of+shopee+paylater%2C+free%0D%0Ashipping%2C+and+cashback+to+the+consumptive+behavior+among+the+students.+this%0D%0Aresearch+uses+the+descriptive-verification+method+with+quantitative+approaches.+the%0D%0Apopulation+in+this+study+is+active+students+majoring+in+social+science+from+the%0D%0Aclass+of+2020.+this+study+uses+169+students+as+the+sample+and+is+using+probability%0D%0Asampling+with+simple+random+sampling+as+the+method+to+determine+the+sample.+as%0D%0Afor+the+data+retrieval+method%2C+this+study+uses+questionnaires+and+documentation.%0D%0Athis+study+uses+simple+linear+regression+and+multiple+linear+regression+for+the+data%0D%0Aanalysis+method%2C+which+then+processed+using+the+SPSS.+the+result+of+this+study%0D%0Ashows+that+there+is+an+influence+of+the+usage+of+shopee+paylater%2C+free+shipping%2C+and%0D%0Acashback+to+the+consumptive+behavior+with+the+determination+level+of+0.386+or%0D%0Aequals+to+38.6%25%2C+while+the+remaining+61.4%25+is+influenced+by+another+factors+that%0D%0Ais+not+tested%2Fincluded+in+this+model.%0D%0A%0D%0AKeywords+%3A+cashback%2C+consumptive+behavior%2C+free+shipping%2C+shopee+paylater%2C+free%0D%0A%0D%0Ashipping.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+&rft.date=2024-03-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84025%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-Anggun%2520Fitria.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84025%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Anggun%2520Fitria.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84025%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-Anggun%2520Fitria.pdf&rft.identifier=++Anggun+%2C+Fitria++(2024)+PENGARUH+PENGGUNAAN+SISTEM+PEMBAYARAN+SHOPEE+PAYLATER%2C+GRATIS+ONGKOS+KIRIM+DAN+CASHBACK+TERHADAP+PERILAKU+KONSUMTIF+MAHASISWA+JURUSAN+PIPS+UNIVERSITAS+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84025%2F