TY  - GEN
CY  - UNIVERSITAS LAMPUNG 
ID  - eprints84074
UR  - http://digilib.unila.ac.id/84074/
A1  - 	Ribka , Dewi Purwanti	
Y1  - 2024/04/01/
N2  - Masalah timbul dari belum terintegrasinya pengelolaan pariwisata di
Kecamatan Way Ratai, setiap kelompok pengembang pariwisata berfokus terhadap
desa masing-masing dan berjalan sendiri-sendiri, sehingga tidak meratanya
pengembangan pariwisata di Kecamatan Way Ratai. Penelitian ini memiliki tujuan
untuk mengetahui strategi Badan Usaha Milik Desa Bersama (BUMDesma) Way
Ratai Barokah dalam pengembangan pariwisata desa di Kecamatan Way Ratai,
Kabupaten Pesawaran.
Penelitian ini dilakukan dengan metode kualitatif dengan teknik deskriptif
melalui wawancara, observasi dan dokumentasi. Penelitian ini dianalisis
menggunakan teori Imran dalam Megawati (2023:9) yaitu Tourism Development
Strategy (Strategi Pengembangan Pariwisata) dengan indikator strategi menambah
daya tarik wisata, strategi kemudahan dalam transportasi, strategi menambah
fasilitas, dan strategi peraturan pendukung.
Hasil penelitian menunjukkan bahwa pariwisata desa di Kecamatan Way
Ratai tidak berkembang dengan baik. Berdasarkan indikator strategi menambah
daya tarik wisata, terimplementasi dengan penambahan jumlah tenda dan
penyelenggaran kegiatan sepeda gunung. Berdasarkan strategi kemudahan dalam
transportasi belum dapat dikatakan berhasil karena tidak ditemukan kemudahan
transportasi di objek wisata. Berdasarkan strategi menambah fasilitas, tidak
ditemukan adanya penambahan fasilitas objek wisata. Berdasarkan strategi
peraturan pendukung, peraturan yang mengatur tentang pengembangan objek
wisata di Kecamatan Way Ratai masih lemah. Hal ini juga didukung dari data
jumlah kunjungan wisatawan di objek wisata Kecamatan Way Ratai yang
mengalami penurunan pada tahun 2023.
Kata Kunci: BUMDesma; Strategi; Pariwisata
The problem arises from the lack of integrated tourism management in Way Ratai
District, each tourism development group focuses on their respective villages and
operates independently, resulting in uneven tourism development in Way Ratai
District. This research aims to determine the strategy of the Way Ratai Barokah
Joint Village-Owned Enterprise (BUMDesma) in developing village tourism in
Way Ratai District, Pesawaran Regency. This research was conducted using
qualitative methods with descriptive techniques through interviews, observation
and documentation. This research was analyzed using Imran's theory in Megawati
(2023:9), namely Tourism Development Strategy with indicators of strategies to
increase tourist attractions, strategies for ease of transportation, strategies to add
facilities, and supporting regulatory strategies. The research results show that
village tourism in Way Ratai District is not developing well. Based on the
indicators, the strategy to increase tourist attraction was implemented by increasing
the number of tents and organizing mountain biking activities. Based on the strategy
of ease of transportation, it cannot be said to be successful because no ease of
transportation was found. Based on the strategy to add facilities, no additional
facilities were found at tourist attractions. Based on the supporting regulatory
strategy, there are weak regulations governing the development of tourist
attractions in Way Ratai District. This is also supported by data on the number of
tourist visits to the Way Ratai District tourist attraction which will experience a
decline in 2023.
Keywords: BUMDesma; Strategy; Tourism
PB  - SOSIAL DAN ILMU POLITIK
TI  - STRATEGI BADAN USAHA MILIK DESA BERSAMA (BUMDESMA)

DALAM PENGEMBANGAN PARIWISATA DESA
(Studi di BUMDesma Way Ratai Barokah, Kecamatan Way Ratai,

Kabupaten Pesawaran)
AV  - restricted
ER  -