?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+LIVE+STREAMING+SHOPPING+%2C+DISCOUNT%2C+DAN+FREE%0D%0AONGKIR+TERHADAP+KEPUTUSAN+PEMBELIAN+DI%0D%0AE-COMMERCE+SHOPEE+PADA+MAHASISWA%0D%0APIPS+UNIVERSITAS+LAMPUNG&rft.creator=Dini+%2C+Fauziah%09&rft.subject=370+Pendidikan&rft.description=Tujuan+dari+penelitian+ini+untuk+mengetahui+pengaruh+live+streaming+shopping%2C%0D%0Adiscount%2C+dan+free+ongkir+terhadap+keputusan+pembelian+di+e-commerce+Shopee%0D%0Apada+mahasiswa+PIPS+Universitas+Lampung.+Metode+yang+digunakan+dalam%0D%0Apenelitian+ini+menggunakan+metode+deskriptif+verifikatif+dengan+pendekatan+expost%0D%0Afacto+dan+survei.+Populasi+yang+digunakan+adalah+seluruh+mahasiswa+PIPS%0D%0AUniversitas+Lampung+angkatan+2020+sebanayak+292+dan+sampel+yang+digunakan%0D%0Asebanyak+169+mahasiswa.+Dengan+teknik+pengambilan+sampel+menggunakan%0D%0AProbability+Sampling+dengan+metode+simple+random+sampling.+Pengumpulan+data%0D%0Adilakukan+dengan+menyebar+kuesioner.+Pengujian+hipotesis+dilakukan%0D%0Amenggunakan+uji+t+melalui+analisis+regresi+sederhana+untuk+menguji+variabel+secara%0D%0Aparsial+dan+uji+F+menggunakan+analisis+regresi+berganda+untuk+menguji+variabel%0D%0Asecara+simultan.+Berdasarkan+pengujian+hipotesis+secara+simultan%2C+live+streaming%0D%0Ashopping%2C+discount%2C+dan+free+ongkir+memiliki+pengaruh+terhadap+keputusan%0D%0Apembelian+di+e-commerce+Shopee+pada+Mahasiswa+PIPS+Universitas+Lampung.%0D%0A%0D%0AKata+Kunci+%3A+Discount%2C+Free+Ongkir%2C+Keputusan+Pembelian%2C+Live+Streaming%0D%0A%0D%0AShopping%0D%0A%0D%0AThe+aim+of+this+research+is+to+determine+the+influence+of+live+streaming+shopping%2C%0D%0Adiscount%2C+and+free+shipping+on+purchasing+decisions+Shopee+e-commerce+among%0D%0APIPS+University+of+Lampung+Students+class+of+2020.+A+total+292+anda+the+sample%0D%0Aused+was+169+students.+With+a+sampling+technique+using+probability+sampling+with%0D%0Aa+simple+random+sampling+method.+Data+collection+was+carried+out+by+distributing%0D%0Aquestionnaires.+Hypothesis+testing+is+carried+out+using+a+t+test+through+simple%0D%0Areggresion+analysis+to+test+variables+partially+and+the+F+test+using+multiple+regression%0D%0Aanalysis+to+test+variables+simultaneously.+Based+on+simultaneous+hypotesis+testing%2C%0D%0Alive+streaming+shopping%2C+discount%2C+and+free+shipping+have+an+influence+on%0D%0Apurchasing+decisions+on+e-commerce+Shopee+among+PIPS+University+of+Lampung%0D%0AStudents.%0D%0A%0D%0AKeywords+%3A+Discount%2C+Free+Shipping%2C+Purchasing+Decisions%2C+Live+Streaming%0D%0A%0D%0AShopping%2C.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2024-04-29&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84105%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-Dini%2520Fauziah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84105%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Dini%2520Fauziah.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84105%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Dini%2520Fauziah.pdf&rft.identifier=++Dini+%2C+Fauziah+++(2024)+PENGARUH+LIVE+STREAMING+SHOPPING+%2C+DISCOUNT%2C+DAN+FREE+ONGKIR+TERHADAP+KEPUTUSAN+PEMBELIAN+DI+E-COMMERCE+SHOPEE+PADA+MAHASISWA+PIPS+UNIVERSITAS+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84105%2F