?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KEPERCAYAAN+TERHADAP+LOYALITAS+PELANGGAN%0D%0A%0D%0AMELALUI+KEPUASAN+PELANGGAN%0D%0A%0D%0A(STUDI+PADA+KONSUMEN+MCDONALD%E2%80%99S+DI+BANDAR+LAMPUNG)&rft.creator=Erlans%2C++Firman+Susanto+&rft.subject=330+Ekonomi&rft.description=Masyarakat+Indonesia+terutama+masyarakat+perkotaan+mulai+tertarik+dan+menyukai%0D%0Afastfood.+Ketertarikan+ini+disebabkan+oleh+mobilitas+masyarakat+perkotaan+yang+semakin%0D%0Acepat+dan+menyukai+segala+sesuatu+yang+praktis.+Konsumen+dapat+melakukan+pembelian%0D%0Asecara+berulang+dalam+jangka+waktu+tertentu+didasarkan+pada+kepercayaan+terhadap%0D%0Aproduk.+Masalah+kepercayaan+pada+sebuah+perusahaan+timbul+jika+adanya+keraguan%0D%0Akonsumen+terhadap+sebuah+produk.+Salah+satu+keraguan+yang+dimaksud+adalah+mengenai%0D%0Anutrisi+dari+produk+McDonald%E2%80%99s.+Hingga+saat+ini%2C+McDonald%E2%80%99s+belum+menyertakan+label%0D%0Anutrisi+pada+setiap+kemasan+menu+produknya.+Tujuan+penelitian+ini+untuk+mengetahui%0D%0Aseberapa+besar+pengaruh+kepercayaan+terhadap+loyalitas+pelanggan+melalui+kepuasan+pada%0D%0Akonsumen+McDonald%E2%80%99s+di+Bandar+Lampung.+Adapun+data+yang+digunakan+dalam%0D%0Apenelitian+ini+yaitu+data+primer+yang+diperoleh+dari+hasil+jawaban+responden+yang%0D%0Adikumpulkan+dengan+bantuan+kuesioner.+Jumlah+sampel+dalam+penelitian+ini+adalah%0D%0Asebanyak+110+responden.+Metode+pengambilan+sampel+menggunakan+purposive+sampling%0D%0Ayaitu+teknik+untuk+menentukan+sampel+dengan+kriteria+sesuai+yang+ditentukan+peneliti.%0D%0ATeknik+metode+analisis+yang+digunakan+dalam+penelitian+ini+adalah+menggunakan+evaluasi%0D%0Amodel+outer+yang+terdiri+dari+Convergent+Validity%2C+Average+Variance+Extracted+(AVE)%2C%0D%0A%0D%0AComposite+Reability.+Selanjutnya+menggunakan+Uji+SEM+dengan+menggunakan+tes+Chi-%0D%0ASquared+dan+SRMR%2C+dengan+bantuan+aplikasi+program+SmartPls+4.0.+Hasil+penelitian+ini%0D%0A%0D%0Amenunjukan+bahwa+kepercayaan+berpengaruh+secara+positif+dan+signifikan+terhadap%0D%0Akepuasan+pelanggan%2C+kepercayaan+berpengaruh+secara+signifikan+terhadap+loyalitas%0D%0Apelanggan%2C+kepuasan+berpengaruh+secara+signifikan+terhadap+loyalitas+pelanggan+dan%0D%0Akepercayaan+berpengaruh+secara+signifikan+terhadap+loyalitas+pelanggan+melalui+kepuasan%0D%0Apelanggan.%0D%0AKata+kunci%3A+Kepercayaan%2C+Loyalitas+Pelanggan%2C+Kepuasan+Pelanggan%2C+Mediasi%2C%0D%0AMcDonald%E2%80%99s%0D%0AIndonesian+people%2C+especially+urban+communities%2C+are+starting+to+be+interested+and+like%0D%0Afast+food.+This+interest+is+caused+by+the+increasingly+rapid+mobility+of+urban+communities%0D%0Aand+their+liking+for+everything+practical.+Consumers+can+make+repeat+purchases+within+a%0D%0Acertain+period+of+time+based+on+trust+in+the+product.+Trust+issues+in+a+company+arise+if%0D%0Aconsumers+have+doubts+about+a+product.+One+of+the+doubts+in+question+is+regarding+the%0D%0Anutrition+of+McDonald's+products.+Until+now%2C+McDonald's+has+not+included+a+nutrition%0D%0Alabel+on+any+of+its+product+menu+packages.+The+purpose+of+this+research+is+to+find+out+how%0D%0Amuch+influence+trust+has+on+customer+loyalty+through+satisfaction+with+McDonald's%0D%0Aconsumers+in+Bandar+Lampung.+The+data+used+in+this+research+is+primary+data+obtained%0D%0Afrom+the+results+of+respondents'+answers+collected+with+the+help+of+a+questionnaire.+The%0D%0Anumber+of+samples+in+this+research+was+110+respondents.+The+sampling+method+uses%0D%0Apurposive+sampling%2C+which+is+a+technique+for+determining+samples+using+criteria%0D%0Adetermined+by+the+researcher.+The+analytical+method+technique+used+in+this+research+is%0D%0Ausing+an+outer+model+evaluation+consisting+of+Convergent+Validity%2C+Average+Variance%0D%0AExtracted+(AVE)%2C+Composite+Reability.+Next%2C+use+the+SEM+test+using+the+Chi-Squared+and%0D%0ASRMR+tests%2C+with+the+help+of+the+SmartPls+4.0+program+application.+The+results+of+this%0D%0Aresearch+show+that+trust+has+a+positive+and+significant+effect+on+customer+satisfaction%2C+trust%0D%0Ahave+a+significant+effect+on+customer+loyalty%2C+satisfaction+has+a+significant+effect+on%0D%0Acustomer+loyalty+and+trust+has+a+significant+effect+on+customer+loyalty+through+customer%0D%0Asatisfaction.%0D%0AKeywords%3A+Trust%2C+Customer+Loyalty%2C+Customer+Satisfaction%2C+Mediation%2C+McDonald's&rft.publisher=EKONOMI+DAN+BISNIS+&rft.date=2024-02-28&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84127%2F1%2FABSTRAK%2520-%2520Erlans%2520Firman%2520Susanto.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84127%2F2%2FSKRIPSI%2520FULL%2520-%2520Erlans%2520Firman%2520Susanto.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84127%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASAN%2520-%2520Erlans%2520Firman%2520Susanto.pdf&rft.identifier=++Erlans%2C+Firman+Susanto+++(2024)+PENGARUH+KEPERCAYAAN+TERHADAP+LOYALITAS+PELANGGAN+MELALUI+KEPUASAN+PELANGGAN+(STUDI+PADA+KONSUMEN+MCDONALD%E2%80%99S+DI+BANDA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