?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROGRAM+FLASH+SALE+E-COMMERCE+SHOPEE%0D%0ATERHADAP+TINDAKAN+BERBELANJA+ONLINE+PADA+MAHASISWA%0D%0A%0D%0A(Studi+Pada+Mahasiswa+Universitas+Lampung)&rft.creator=%09Riasanda+%2C+Maharani%09&rft.subject=300+Ilmu+sosial&rft.description=Banyaknya+e-commerce+yang+hadir+di+Indonesia+dan+kemudahan+dalam%0D%0Amendapatkan+informasi+membuat+e-commerce+harus+berlomba+untuk+tetap%0D%0Ameningkatkan+dan+menjaga+eksistensinya%2C+salah+satu+cara+bersaing+dengan%0D%0Amemberikan+konsumennya+kemudahan+dan+keuntungan.+E-commerce+shopee%0D%0Amenciptakan+program+promosi+yang+disebut+dengan+flash+sale.+Flash+sale+adalah%0D%0Apromosi+dengan+waktu+yang+terbatas+dan+juga+fitur-fitur+yang+diharapkan+dapat%0D%0Amemudahkan+dan+menguntungkan+penggunanya.+Populasi+dalam+penelitian+ini%0D%0Aadalah+mahasiswa+Universitas+Lampung+yang+menggunakan+e-commerce+shopee.%0D%0ASampel+penelitian+berjumlah+100+responden.+menurut+hasil+analisi+yang+didapatkan%0D%0A%0D%0Adari+responden+yang+sudah+ditetapkan+bahwa+pengaruh+program+flash+sale+e-%0D%0Acommerce+shopee+terhadap+tindakan+berbelanja+online+pada+mahasiswa+Universitas%0D%0A%0D%0ALampung+sebesar+64%2C7%25.+Berdasarkan+hasil+penelitian%2C+harga+yang+murah+bagi%0D%0Amahasiswa+membuat+mereka+tetap+membeli+produk+di+program+flash+sale+walaupun%0D%0Aragu+akan+kualitas+barang+tersebut.+Hal+ini+mengartikan+bahwa+responden+merasa%0D%0AFOMO+(fear+of+missing+out)+atau+tidak+ingin+tertinggal+suatu+trend+sehingga%0D%0Abertindak+impulsive+buying+sehingga+e-commerce+shopee+berhasil+membuat%0D%0Apengaruh+yang+cukup+besar.+Hal+ini+dapat+dikaitkan+dengan+fitur-fitur+canggih+yang%0D%0Aditampilkan+salah+satunya+yaitu+ulasan.+Ulasan+membuat+calon+pembeli+memiliki%0D%0Akeyakinan+yang+kuat+terhadap+suatu+produk+untuk+membeli.+karena+dengan+adanya%0D%0Aulasan+membuat+mereka+dapat+melihat+seperti+apa+kualitas+asli+suatu+barang%0D%0Aberdasarkan+pendapat+seserong+yang+sudah+membeli+produk+tersebut.+Berdasarkan%0D%0Ahasil+hipotesis+yang+menerangkan+hubungan+variabel+X+yaitu+%E2%80%9Cpengaruh+program%0D%0Aflash+sale+e-commerce+shopee%E2%80%9D+dan+Variabel+Y+%E2%80%9Ckeputusan+berbelanja+online%E2%80%9D%0D%0Adidapatkan+hasil+bahwa+thitung%3Ettabel+(13%2C405+%3E+1%2C984)+dengan+demikian+diketahui%0D%0Abahwa+H0+ditolak+dan+Ha+diterima.+Maka+dapat+disimpulkan+bahwa+program+flash%0D%0Asale+e-commerce+shopee+mempunyai+pengaruh+yang+cukup+kuat+terhadap+keputusan%0D%0Aberbelanja+online+kepada+mahasiswa+Universitas+Lampung.%0D%0AKata+Kunci%3A+Pengaruh+Flash+sale%2C+Tindakan+Berbelanja%2C+Belanja+Online.%0D%0AThe+number+of+e-commerce+present+in+Indonesia+and+the+ease+of+obtaining%0D%0Ainformation+make+e-commerce+must+compete+to+continue+to+improve+and+maintain%0D%0Aits+existence%2C+one+way+to+compete+by+providing+consumers+with+convenience+and%0D%0Abenefits.+E-commerce+shopee+creates+a+promotional+program+called+flash+sale.%0D%0AFlash+sale+is+a+promotion+with+limited+time+and+also+features+that+are+expected+to%0D%0Afacilitate+and+benefit+its+users.+The+population+in+this+study+were+Lampung%0D%0AUniversity+students+who+used+shopee+e-commerce.+The+research+sample+amounted%0D%0Ato+100+respondents.+according+to+the+results+of+the+analysis+obtained+from+the%0D%0Arespondents+who+have+been+determined+that+the+effect+of+the+shopee+e-commerce%0D%0Aflash+sale+program+on+online+shopping+actions+on+Lampung+University+students+is%0D%0A64.7%25.+Based+on+the+research+results%2C+low+prices+for+students+make+them+keep%0D%0Abuying+products+in+the+flash+sale+program+even+though+they+doubt+the+quality+of+the%0D%0Agoods.+This+means+that+respondents+feel+FOMO+(fear+of+missing+out)+or+do+not+want%0D%0A%0D%0Ato+be+left+behind+a+trend+so+that+they+act+impulsively+buying+so+that+shopee+e-%0D%0Acommerce+succeeds+in+making+a+big+enough+influence.+This+can+be+attributed+to+the%0D%0A%0D%0Aadvanced+features+displayed%2C+one+of+which+is+reviews.+Reviews+make+potential%0D%0Abuyers+have+strong+confidence+in+a+product+to+buy.+because+the+reviews+make+them%0D%0Aable+to+see+what+the+original+quality+of+an+item+is+based+on+the+opinion+of+someone%0D%0Awho+has+bought+the+product.+Based+on+the+results+of+the+hypothesis+that+explains+the%0D%0Arelationship+between+variable+X%2C+namely+%22the+influence+of+the+shopee+e-commerce%0D%0Aflash+sale+program%22+and+Variable+Y+%22online+shopping+decisions%22%2C+the+results+show%0D%0Athat+titung%3Ettabel+(13.405%3E+1.984)+thus+it+is+known+that+H0+is+rejected+and+Ha+is%0D%0Aaccepted.+So+it+can+be+concluded+that+the+shopee+e-commerce+flash+sale+program%0D%0Ahas+a+strong+enough+influence+on+online+shopping+decisions+for+Lampung%0D%0AUniversity+students.%0D%0A%0D%0AKeywords%3A+Influence%2C+Flash+sale%2C+The+Act+of+Shopping%2C+Shopping+Online.&rft.publisher=SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-03-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84291%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Riasanda%2520Maharani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84291%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Riasanda%2520Maharani.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84291%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Riasanda%2520Maharani.pdf&rft.identifier=+++Riasanda+%2C+Maharani+++(2024)+PENGARUH+PROGRAM+FLASH+SALE+E-COMMERCE+SHOPEE+TERHADAP+TINDAKAN+BERBELANJA+ONLINE+PADA+MAHASISWA+(Studi+Pada+Mahasiswa+Universitas+Lampung).++SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84291%2F