?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+GASTRODIPLOMASI+KOREA+SELATAN%0D%0ADI+AMERIKA+SERIKAT%2C+2018%E2%80%932022&rft.creator=YOGI%2C+WIJAYA&rft.subject=300+Ilmu+sosial&rft.subject=382+Perdagangan+internasional+(perdagangan+luar+negeri)&rft.description=Korea+Selatan+merupakan+negara+yang+melaksanakan+praktik%0D%0Agastrodiplomasi.+Amerika+Serikat+merupakan+negara+tujuan+dalam+pelaksanaan%0D%0Agastrodiplomasi+Korea+Selatan.+Pasar+kuliner+yang+luas+dan+beragam+di+Amerika%0D%0ASerikat+menunjukkan+bahwa+adanya+peluang+dalam+gastrodiplomasi+Korea+Selatan%0D%0Adi+Amerika+Serikat.+Namun%2C+luasnya+pasar+kuliner+tersebut+memberikan+peluang%0D%0Aterhadap+strategi+yang+diambil+Korea+Selatan+dalam+menjalankan+gastrodiplomasi%0D%0Adi+Amerika+Serikat.%0D%0APenelitian+ini+menggunakan+pendekatan+kualitatif+dengan+metode+analisis%0D%0Adeskriptif.+Penelitian+ini+berfokus+pada+analisis+strategi+gastrodiplomasi+Korea%0D%0ASelatan+di+Amerika+Serikat+pada+tahun+2018-2022.+Konsep+yang+digunakan+adalah%0D%0Agastrodiplomasi+menurut+Juyan+Zhang+meliputi+strategi+pemasaran+produk%0D%0Amakanan%2C+strategi+penyelenggaraan+acara+kuliner%2C+strategi+pembentukan%0D%0Akoalisi%2Fkerja+sama%2C+strategi+penggunaan+opinion+leader%2C+strategi+media+promosi+dan%0D%0Astrategi+pendidikan.+Dengan+didukung+data+sekunder+yang+berasal+dari+laman+resmi%0D%0Apemerintah%2C+penelitian+terdahulu%2C+publikasi+jurnal%2C+portal+berita%2C+dan+publikasi+yang%0D%0Abersifat+daring.%0D%0AHasil+penelitian+ini+menunjukkan+bahwa+Korea+Selatan+melaksanakan%0D%0Astrategi+gastrodiplomasi+di+Amerika+Serikat+pada+tahun+2018-2022+melalui+strategi%0D%0Apemasaran+produk+makanan+dengan+bentuk+promosi+makanan+Korea+yaitu+Kimchi%2C%0D%0AKorean+barbeque%2C+Ramyeon+dan+makanan+lainnya%2C+pengembangan+waralaba%0D%0A(Franchise)+melalui+BB.Q+Chicken+dan+Bonchon%2C+membuka+layanan+e-commerce%2C%0D%0Aekspor+Kimchi+dan+Ramyeon+ke+Amerika+Serikat.+Strategi+penyelenggaraan+acara%0D%0Akuliner+melalui+perlombaan+membuat+masakan+Korea%2C+perayaan+hari+Kimchi%2C+dan%0D%0Afestival+makanan.+Strategi+pembentukan+koalisi%2Fkerja+sama+dengan+Korean+Culture%0D%0ACenter+(KCC)%2C+The+Art+Institute+of+California%2C+dan+pihak-pihak+swasta.+Strategi%0D%0Apenggunaan+opinion+leader+melalui+duta+besar+Kimchi+yaitu+Park+Su-bin+dan+brand%0D%0Aambassador+Ramyeon+global+yaitu+Kim+Seok-jin.+Strategi+media+promosi+melalui%0D%0Amedia+Laman+resmi%2C+sosial+media+(Facebook%2C+Instagram%2C+Tiktok%2C+dan+X)%2C+iklan%2C+film%2C%0D%0Adan+berita%2C+dan+strategi+pendidikan+atau+pengajaran+melalui+kelas+memasak+bagi%0D%0Apelajar%2C+masyarakat+dan+pecinta+makanan+Korea+di+Amerika+Serikat.%0D%0AKata+Kunci+%3A+Amerika+Serikat%2C+Gastrodiplomasi%2C+Korea+Selatan%2C+Strategi%0D%0A%0D%0ASouth+Korea+is+a+country+that+practices+gastrodiplomacy.+The+United+States+is+the%0D%0Adestination+country+in+the+implementation+of+South+Korean+gastrodiplomacy.+The%0D%0Avast+and+diverse+culinary+market+in+the+United+States+shows+that+there+are%0D%0Aopportunities+in+South+Korea's+gastrodiplomacy+in+the+United+States.+However%2C+the%0D%0Abreadth+of+the+culinary+market+provides+opportunities+for+strategies+taken+by+South%0D%0AKorea+in+carrying+out+gastrodiplomacy+in+the+United+States.+This+research+uses+a%0D%0Aqualitative+approach+with+a+descriptive+analysis+method.+This+research+focuses+on%0D%0Aanalyzing+South+Korea's+gastrodiplomacy+strategy+in+the+United+States+in+2018-%0D%0A2022.+The+concept+used+is+gastrodiplomacy+according+to+Juyan+Zhang%2C+including%0D%0Afood+product+marketing+strategies%2C+strategies+for+organizing+culinary+events%2C%0D%0Astrategies+for+forming+coalitions+%2F+cooperation%2C+strategies+for+using+opinion+leaders%2C%0D%0Apromotional+media+strategies+and+educational+strategies.+Supported+by+secondary%0D%0Adata+from+official+government+websites%2C+previous+research%2C+journal+publications%2C%0D%0Anews+portals%2C+and+online+publications.+The+results+of+this+study+indicate+that+South%0D%0AKorea+implemented+a+gastrodiplomacy+strategy+in+the+United+States+in+2018-2022%0D%0Athrough+a+food+product+marketing+strategy+with+the+promotion+of+Korean+food%2C%0D%0Anamely+Kimchi%2C+Korean+barbeque%2C+Ramyeon+and+other+foods%2C+franchise%0D%0A%0D%0Adevelopment+(Frenchise)+through+BB.Q+Chicken+and+Bonchon%2C+opening+e-%0D%0Acommerce+services%2C+exporting+Kimchi+and+Ramyeon+to+the+United+States.+The%0D%0A%0D%0Astrategy+of+organizing+culinary+events+through+Korean+cooking+competitions%2C%0D%0AKimchi+day+celebrations%2C+and+food+festivals.+The+strategy+of+forming%0D%0Acoalitions%2Fcooperation+with+the+Korean+Culture+Center+(KCC)%2C+The+Art+Institute+of%0D%0ACalifornia%2C+and+private+parties.+The+strategy+of+using+opinion+leaders+through%0D%0A%0D%0AKimchi+ambassador+Park+Su-bin+and+global+Ramyeon+brand+ambassador+Kim+Seok-%0D%0Ajin.+Promotional+media+strategies+through+the+official+website%2C+social+media%0D%0A%0D%0A(Facebook%2C+Instagram%2C+Tiktok%2C+and+X)%2C+advertisements%2C+movies%2C+and+news%2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