?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PEMANFAATAN+MEDIA+MASSA+OLEH+PENYULUH+PERTANIAN%0D%0ALAPANGAN+(PPL)+UNTUK+MENDUKUNG+KINERJA+PENYULUH%0D%0APERTANIAN+DI+KABUPATEN+LAMPUNG+SELATAN&rft.creator=Sophie+Adelya%2C+Andryani&rft.subject=600+Teknologi+(ilmu+terapan)&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+tingkat+pemanfaatan+media+massa+dan%0D%0Atingkat+kinerja+Penyuluh+Pertanian+Lapangan+(PPL)+di+Kabupaten+Lampung%0D%0ASelatan%2C+menganalisis+faktor-faktor+yang+berhubungan+dengan+tingkat+pemanfaatan%0D%0Amedia+massa%2C+serta+menganalisis+hubungan+pemanfaatan+antara+media+massa%0D%0Adengan+kinerja+PPL+di+Kabupaten+Lampung+Selatan.+Penelitian+ini+dilaksanakan+di%0D%0AKabupaten+Lampung+Selatan+dengan+memilih+tiga+Balai+Penyuluhan+Pertanian%0D%0A(BPP)+yaitu+di+BPP+Kecamatan+Natar%2C+BPP+Kecamatan+Jati+Agung%2C+dan+BPP%0D%0AKecamatan+Tanjung+Bintang.+Pengambilan+data+penelitian+ini+dilakukan+pada+bulan%0D%0AFebruari-April+2024.+Sampel+penelitian+berjumlah+32+orang+PPL.+Penelitian+ini%0D%0Amenggunakan+analisis+data+secara+deskriptif+kuantitatif+dan+uji+korelasi+Rank%0D%0ASpearman.+Hasil+penelitian+menunjukkan+bahwa+tingkat+pemanfaatan+jenis+media%0D%0Amassa+oleh+PPL+di+Kabupaten+Lampung+Selatan+tergolong+rendah+untuk+media%0D%0Abuku%2C+surat+kabar%2C+majalah%2C+televisi%2C+dan+radio+karena+media+tersebut+tidak+bisa%0D%0Amemenuhi+kebutuhan+informasi+yang+dibutuhkan+oleh+PPL.+Sedangkan%2C+tingkat%0D%0Apemanfaatan+jenis+media+massa+tergolong+tinggi+untuk+media+internet+karena%0D%0Ainternet+lebih+cepat+dan+tepat+dalam+memenuhi+kebutuhan+informasi+PPL.%0D%0ABerdasarkan+jenis+aplikasi%2C+WhatApp+memiliki+tingkat+pemanfaatan+yang+tinggi%0D%0Adaripada+aplikasi+lainnya+karena+aplikasi+tersebut+memudahkan+PPL+dalam+bertukar%0D%0Ainformasi+terkait+pertanian.+Tingkat+kinerja+PPL+di+Kabupaten+Lampung+Selatan%0D%0Atergolong+baik.+Faktor+-faktor+yang+berhubungan+nyata+dengan+pemanfaatan+jenis%0D%0Amedia+massa+oleh+PPL+yaitu+umur+PPL%2C+lama+kerja+PPL%2C+dukungan+instansi%2C%0D%0Apemenuhan+kebutuhan+informasi+pertanian%2C+dan+motif+pemanfaatan+media+massa%0D%0Aoleh+PPL.+Pemanfaatan+jenis+media+massa+oleh+PPL+berhubungan+nyata+dengan%0D%0Atingkat+kinerja+PPL.+Semakin+tinggi+tingkat+pemanfaatan+media+massa+oleh+PPL%0D%0Amaka+akan+semakin+tinggi+kinerja+PPL.%0D%0AKata+Kunci+%3A+kinerja%2C+media+massa%2C+Penyuluh+Pertanian+Lapangan%0D%0A%0D%0AThis+research+aims+to+determine+the+level+of+mass+media+utilization+and+the+level+of%0D%0Aperformance+of+Field+Agricultural+Instructors+(PPL)+in+South+Lampung+Regency%2C%0D%0Aanalyze+factors+related+to+the+level+of+mass+media+utilization%2C+and+analyze+the%0D%0Arelationship+between+mass+media+utilization+and+PPL+performance+in+South%0D%0ALampung+Regency.+This+research+was+carried+out+in+South+Lampung+Regency+by%0D%0Aselecting+three+Agricultural+Extension+Centers+(BPP)%2C+namely+at+BPP+Natar%0D%0ADistrict%2C+BPP+Jati+Agung+District%2C+and+BPP+Tanjung+Bintang+District.+Data%0D%0Acollection+for+this+research+was+carried+out+in+February-April+2024.+The+research%0D%0Asample+consisted+of+32+PPL+people.+This+research+uses+quantitative+descriptive+data%0D%0Aanalysis+and+the+Spearman+Rank+correlation+test.+The+results+of+the+research+show%0D%0Athat+the+level+of+use+of+mass+media+by+PPL+in+South+Lampung+Regency+is+relatively%0D%0Alow+for+book%2C+newspaper%2C+magazine%2C+television+and+radio+media+because+these%0D%0Amedia+cannot+meet+the+information+needs+required+by+PPL.+Meanwhile%2C+the+level+of%0D%0Autilization+of+mass+media+is+relatively+high+for+internet+media+because+the+internet%0D%0Ais+faster+and+more+precise+in+meeting+PPL's+information+needs.+Based+on+the+type%0D%0Aof+application%2C+WhatApp+has+a+higher+utilization+rate+than+other+applications%0D%0Abecause+the+application+makes+it+easier+for+PPL+to+exchange+information+related+to%0D%0Aagriculture.+The+level+of+PPL+performance+in+South+Lampung+Regency+is+classified%0D%0Aas+good.+Factors+that+are+significantly+related+to+the+use+of+mass+media+by+PPL+are%0D%0Athe+age+of+the+PPL%2C+length+of+service+of+the+PPL%2C+agency+support%2C+fulfillment+of%0D%0Aagricultural+information+needs%2C+and+motives+for+the+use+of+mass+media+by+the+PPL.%0D%0AThe+use+of+types+of+mass+media+by+PPL+is+significantly+related+to+the+level+of+PPL%0D%0Aperformance.+The+higher+the+level+of+mass+media+utilization+by+PPL%2C+the+higher%0D%0APPL's+performance+will+be.%0D%0AKeywords%3A+field+agricultural+extension%2C+mass+media%2C+performance&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-07-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84345%2F1%2FABSTRAK-1%2520-%2520sophie%2520adelya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84345%2F2%2FSKRIPSI%2520FULL%2520-%2520sophie%2520adelya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84345%2F3%2FSKRIPSI%2520TANPA%2520B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