?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN+TERHADAP+KEPUASAN%0D%0AKONSUMEN+AQUALIS+FABRICARE+LAUNDRY+%26+GREEN+DRY%0D%0ACLEANDI+BANDAR+LAMPUNG+&rft.creator=AURELIA+%2C+UDELLA+GITAYAN&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Bisnis+yang+dilakukan+pada+suatu+perusahaan%2Flembaga+harus+mengacu+pada%0D%0Akonsep+yang+bermuara+pada+kepuasan+konsumen%2Fpelanggan.+Terlebih+dalam+bisnis%0D%0Ajasa+yang+berbeda+cukup+berarti+dibandingkan+dengan+bisnis+barang+secara+fisik.%0D%0APerusahaan+jasa+Aqualis+Fabricare+Laundry+%26+Green+Dry+Clean+di+Kota+Bandar%0D%0ALampung+dituntut+untuk+memberikan+pelayanan+yang+baik+sehingga+dapat%0D%0Amemberikan+kepuasan+kepada+pelanggannya.+Untuk+itu+penelitian+ini+mengangkat%0D%0Amasalah+Apakah+kelima+dimensi+indikator+kualitas+pelayanan+memberikan%0D%0Apengaruh+yang+sama+terhadap+kepuasan+konsumen+oleh+Aqualis+Fabricare%0D%0ALaundry+%26+Green+Dry+Clean+di+Bandar+Lampung.+Hipotesis+dalam+penulisan+ini%0D%0Aadalah+Ada+pengaruh+positif+dan+signifikan+antara+Bukti+Fisik%2C+Keandalan%2C+Daya%0D%0ATanggap%2C+Jaminan%2C+Empati%2C+terhadap+kepuasan+Pelanggan+Laundry+%26+Green+Dry%0D%0AClean.%0D%0AMetoda+pengumpulan+data+menggunakan+angket+dengan+sampel+100+pelanggan.%0D%0AHasil+pembahasan+dengan+model+analisis+regresi+berganda+diperoleh+hasil+bahwa%0D%0Aterdapat+pengaruh+yang+signifikan.+Hal+ini+terlihat+hasil+Uji+F+untuk+mengetahui%0D%0Apengaruh+variable+bebas+secara+bersama-sama+terhadap+kepuasan+pelanggan%0D%0ALaundry+%26+Green+Dry+Clean+diperoleh+nilai+signifikansi+hitung+0%2C000+nilai+ini%0D%0Alebih+kecil+dibandingkan+dengan+nilai+alpha+penelitian+yaitu+5+%25.+Secara+parsial%0D%0Apengujian+dilakukan+dengan+uji+t.%2C+dengan+nilai+masing-masing+variabel+bebas%0D%0Amempengaruhi+variabel+terikat+kepuasan+pelanggan+Laundry+%26+Green+Dry+Clean%0D%0Adi+Kota+Bandarlampung.+Dengan+demikian+hipotesis+yang+dirumuskan+dapat%0D%0Ateruji.%0D%0AKata+Kunci%3A+Kualitas+Pelayanan%2C+Bukti+Fisik%2C+Keandalan%2C+Daya+Tanggap%2C%0D%0AJaminan%2C+Empati%2C+Kepuasan+Pelanggan+%0D%0A%0D%0ABusiness+carried+out+in+a+company+must+refer+to+a+concept+that+leads+to+customer%0D%0Asatisfaction.+Moreover%2C+in+the+service+business+the+differences+are+quite+significant%0D%0Acompared+to+the+physical+goods+business.+The+Aqualis+Fabricare+Laundry+%26%0D%0AGreen+Dry+Clean+service+company+in+Bandar+Lampung+City+is+required+to+provide%0D%0Agood+service+so+that+it+can+provide+satisfaction+to+its+customers.+For+this+reason%2C%0D%0Athis+research+raises+the+problem+of+whether+the+five+dimensions+of+service+quality%0D%0Aindicators+have+the+same+influence+on+consumer+satisfaction+by+Aqualis+Fabricare%0D%0ALaundry+%26+Green+Dry+Clean+in+Bandar+Lampung.+The+hypothesis+in+this+writing%0D%0Ais+that+there+is+a+positive+and+significant+influence+between+Physical+Evidence%2C%0D%0AReliability%2C+Responsiveness%2C+Guarantee%2C+Empathy%2C+on+Laundry+%26+Green+Dry+Clean%0D%0ACustomer+satisfaction.%0D%0AThe+data+collection+method+uses+a+questionnaire+with+a+sample+of+100+customers.%0D%0AThe+results+of+the+discussion+using+the+multiple+regression+analysis+model+showed%0D%0Athat+there+was+a+significant+influence.+This+can+be+seen+from+the+results+of+the+F%0D%0Atest+to+determine+the+influence+of+the+independent+variables+together+on+Laundry%0D%0A%26+Green+Dry+Clean+customer+satisfaction.+The+calculated+significance+value+was%0D%0A0.000%2C+this+value+is+smaller+than+the+research+alpha+value%2C+namely+5%25.+Partially%2C%0D%0Athe+test+was+carried+out+using+the+t+test%2C+with+the+value+of+each+independent%0D%0Avariable+influencing+the+dependent+variable+of+Laundry+%26+Green+Dry+Clean%0D%0Acustomer+satisfaction+in+Bandarlampung+City.+In+this+way+the+hypothesis%0D%0Aformulated+can+be+tested.%0D%0AKeywords%3A+Service+Quality%2C+Physical+Evidence%2C+Reliability%2C+Responsiveness%2C%0D%0AAssurance%2C+Empathy%2C+Customer+Satisfaction%0D%0A&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2025-01-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84347%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84347%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84347%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++AURELIA+%2C+UDELLA+GITAYAN++(2025)+PENGARUH+KUALITAS+PELAYANAN+TERHADAP+KEPUASAN+KONSUMEN+AQUALIS+FABRICARE+LAUNDRY+%26+GREEN+DRY+CLEANDI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84347%2F