?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+STRATEGI+BISNIS+MENGGUNAKAN+METODE+SWOT+DAN%0D%0AQUANTITATIVE+STRATEGIC+PLANNING+MATRIX+(QSPM)%0D%0A(STUDI+KASUS+NAZ+CAKE+AND+COOKIES%0D%0AKOTA+BANDAR+LAMPUNG)&rft.creator=Trio+%2C+Arya+Duta&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Penelitian+ini+bertujuan+untuk+mengevaluasi+strategi+bisnis+Naz+Cake+%26+Cookies%0D%0Amenggunakan+metode+SWOT+dan+QSPM.+Untuk+menghadapi+persaingan+yang%0D%0Asemakin+ketat%2C+diperlukan+strategi+bisnis+yang+efektif+agar+perusahaan+mampu%0D%0Abertahan+dan+berkembang.+Metode+SWOT+digunakan+untuk+mengidentifikasi%0D%0Afaktor-faktor+internal+dan+eksternal%2C+yang+memengaruhi+perusahaan.+Setelah%0D%0Amengidentifikasi+SWOT%2C+metode+QSPM+diterapkan+untuk+mengevaluasi+dan%0D%0Amemilih+strategi+alternatif+yang+paling+tepat+berdasarkan+faktor-faktor+yang+telah%0D%0Adiidentifikasi.+Hasil+analisis+menunjukkan+bahwa+strategi+yang+paling+efektif+untuk%0D%0Adiimplementasikan+adalah+meningkatkan+jumlah+produksi+untuk+menjaga%0D%0Akepercayaan+konsumen.+Selain+itu%2C+strategi+lain+seperti+memberikan+diskon%0D%0Amenjelang+toko+tutup%2C+juga+dianggap+penting+untuk+mendukung+pertumbuhan%0D%0Aperusahaan.+Saran+yang+diberikan+mencakup+meningkatkan+jumlah+produksi%2C%0D%0Aoptimalisasi+penggunaan+digital+marketing%2C+serta+pengaturan+ulang+layout+produk%0D%0A%0D%0Auntuk+meningkatkan+daya+tarik+visual+dan+pengalaman+pelanggan.+Dengan+strategi-%0D%0Astrategi+ini%2C+diharapkan+Naz+Cake+%26+Cookies+dapat+mempertahankan+serta%0D%0A%0D%0Ameningkatkan+daya+saingnya+di+pasar.%0D%0AKata+Kunci%3A+Strategi+bisnis%2C+SWOT%2C+Quantitative+Strategic+Planning+Matrix%2C%0D%0AAnalisis+strategi.%0D%0A%0D%0AThis+research+aims+to+evaluate+the+business+strategy+of+Naz+Cake+%26+Cookies+using%0D%0Athe+SWOT+and+QSPM+methods.+To+address+increasing+competition%2C+effective%0D%0Abusiness+strategies+are+necessary+for+the+company+to+sustain+and+grow.+The+SWOT%0D%0Amethod+is+employed+to+identify+the+internal+and+external+factors+affecting+the%0D%0Acompany.+After+identifying+the+SWOT+factors%2C+the+QSPM+method+is+applied+to%0D%0Aevaluate+and+select+the+most+appropriate+alternative+strategies+based+on+the%0D%0Aidentified+factors.+The+analysis+results+suggest+that+the+most+effective+strategy+to%0D%0Aimplement+is+increasing+production+volume+to+maintain+customer+trust.%0D%0AAdditionally%2C+strategies+such+as+offering+discounts+near+closing+time+are+also%0D%0Aconsidered+important+to+support+the+company's+growth.+Recommendations+include%0D%0Aincreasing+production%2C+optimizing+the+use+of+digital+marketing%2C+and+reorganizing%0D%0Aproduct+layout+to+enhance+visual+appeal+and+customer+experience.+With+these%0D%0Astrategies%2C+Naz+Cake+%26+Cookies+is+expected+to+maintain+and+improve+its%0D%0Acompetitiveness+in+the+market.%0D%0AKeywords%3A+Business+strategy%2C+SWOT%2C+Quantitative+Strategic+Planning+Matrix%2C%0D%0AStrategy+analysis.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2024-10-15&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84372%2F1%2F1.%2520ABSTRAK%2520-%2520Trio%2520Arya%2520Duta.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84372%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Trio%2520Arya%2520Duta.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84372%2F3%2F3.%2520SKRIPSI%2520TANPA%2520PEMBAHASAN%2520-%2520Trio%2520Arya%2520Duta.pdf&rft.identifier=++Trio+%2C+Arya+Duta++(2024)+ANALISIS+STRATEGI+BISNIS+MENGGUNAKAN+METODE+SWOT+DAN+QUANTITATIVE+STRATEGIC+PLANNING+MATRIX+(QSPM)+(STUDI+KASUS+NAZ+CAKE+AND+COOKIES+KOTA+BANDAR+LAMPUNG).++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84372%2F