?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+MANAJEMEN+RANTAI+PASOK+DAN+PEMASARAN+PADA%0D%0APENGOLAHAN+SABUT+KELAPA+(STUDI+KASUS+PT+XYZ)&rft.creator=Refi+%2C+Ayu+Lestari+%09&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+kondisi+rantai+pasok%2C+kinerja+rantai%0D%0Apasok%2C+kepuasan+pemasok%2C+dan+bauran+pemasaran+sabut+kelapa.+Penelitian+ini%0D%0Aadalah+studi+kasus+di+PT+XYZ%2C+Provinsi+Lampung.+Pengumpulan+data+dilakukan%0D%0Adari+bulan+Oktober-Desember+2023.+Tujuan+1+dianalisis+menggunakan+kerangka%0D%0AFSCN.+Tujuan+2+dianalisis+dengan+menggunakan+model+SCOR.+Tujuan+3%0D%0Amenggunakan+analisis+deskriptif+yang+diukur+melalui+skala+likert.+Tujuan+4%0D%0Adianalisis+menggunakan+bauran+pemasaran+4P.+Responden+pada+penelitian+ini%0D%0Aterdiri+dari+sepuluh+orang+petani%2C+tujuh+orang+pedagang+pengepul%2C+satu+orang%0D%0Apemasok+fiber%2C+dan+satu+orang+kepala+spv+produksi+PT+XYZ.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+struktur+rantai+terdiri+dari+petani%2C+pedagang+pengepul%2C%0D%0Apemasok%2C+PT+XYZ%2C+dan+buyer.+Sasaran+rantai+pasok+terdiri+dari+sasaran+pasar+lokal%0D%0Adan+internasional.+Manajemen+rantai+pasok+meliputi+pemilihan+mitra%2C+sistem%0D%0Atransaksi%2C+dan+dukungan+pemerintah.+Sumberdaya+rantai+pasok+yang+digunakan%0D%0Ameliputi+sumberdaya+fisik%2C+teknologi%2C+manusia%2C+dan+modal.+Proses+bisnis+rantai%0D%0Apasok+yang+terjadi+didasarkan+pada+pola+distribusi%2C+aspek+resiko%2C+dan+proses%0D%0Amembangun+kepercayaan.+Pengukuran+kinerja+rantai+pasok+berdasarkan+matriks%0D%0Apemenuhan+pesanan+pada+anggota+rantai+pedagang+pengepul+dan+pabrik+berada%0D%0Apada+kategori+advantage%2C+dan+kategori+superior+untuk+PT+XYZ.+Matriks%0D%0Akesesuaian+standar+pada+anggota+rantai+petani%2C+pedagang+pengepul%2C+pemasok%2C+dan%0D%0Aperusahaan+berada+pada+kategori+superior.+Pengukuran+kepuasan+pemasok%0D%0Amenunjukkan+bahwa+pemasok+memiliki+nilai+loyalitas+yang+tinggi.+Perusahaan%0D%0Asudah+menerapkan+aspek+bauran+pemasaran+4P+dengan+baik+dalam+proses%0D%0Apemasaran.%0D%0AKata+kunci%3A+bauran+pemasaran%2C+kepuasan%2C+kinerja+rantai+pasok%2C+rantai+pasok%2C%0D%0A%0D%0Asabut+kelapa%0D%0A%0D%0AThis+research+aims+to+analyze+supply+chain+conditions%2C+supply+chain+performance%2C%0D%0Asupplier+satisfaction%2C+coconut+fiber+marketing+mix.+This+research+is+a+case+study+at%0D%0A%0D%0APT+XYZ%2C+Lampung+Province.+Data+collection+was+carried+out+from+October-%0D%0ADecember+2023.+Objective+1+was+analyzed+using+the+FSCN+framework.+Objective%0D%0A%0D%0A2+was+analyzed+using+the+SCOR+model.+Objective+3+uses+descriptive+analysis%0D%0Awhich+is+measured+via+a+Likert+scale.+Objective+4+is+analyzed+using+the+4P%0D%0Amarketing+mix.+Respondents+in+this+study+consisted+of+ten+farmers%2C+seven+traders%2C%0D%0Aone+fiber+supplier%2C+and+one+head+of+production+spv+PT+XYZ.+The+research+results%0D%0Ashow+that+the+chain+structure+consists+of+farmers%2C+collectors%2C+suppliers%2C+PT+XYZ%2C%0D%0Aand+buyers.+Supply+chain+targets+consist+of+local+and+international+market+targets.%0D%0ASupply+chain+management+includes+partner+selection%2C+transaction+systems%2C+and%0D%0Agovernment+support.+Supply+chain+resources+used+include+physical%2C+technological%2C%0D%0Ahuman+and+capital+resources.+The+supply+chain+business+processes+that+occur+are%0D%0Abased+on+distribution+patterns%2C+risk+aspects%2C+and+trust+building+processes.+Supply%0D%0Achain+performance+measurement+based+on+the+order+fulfillment+matrix+for%0D%0Acollector+members+and+factory+is+in+the+advantage+category%2C+and+the+superior%0D%0Acategory+for+PT+XYZ.+The+standard+conformity+matrix+for+members+of+the+farmer%0D%0Achain%2C+trader+collectors%2C+suppliers+and+companies+is+in+the+superior+category.%0D%0AMeasuring+supplier+satisfaction+shows+that+suppliers+have+a+high+loyalty+score.%0D%0AThe+company+has+implemented+the+4p+marketing+mix+aspects+well+in+marketing.%0D%0A%0D%0AKeywords%3A+coconut+fiber%2C+marketing+mix%2C+satisfaction%2C+supply+chain%2C+supply+chain%0D%0A%0D%0Aperformance&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2024-04-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84415%2F1%2FSkripsi%2520Refi%2520Ayu%2520Lestari_Abstrak%2520-%2520Refi%2520ayu%2520Lestari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84415%2F2%2FSkripsi%2520Refi%2520Ayu%2520Lestari_Tanpa%2520Lampiran%2520%2528Isi%2529%2520-%2520Refi%2520ayu%2520Lestari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84415%2F3%2FSkripsi%2520Refi%2520Ayu%2520Lestari_Tanpa%2520BAB%2520Pembahasan%2520-%2520Refi%2520ayu%2520Lestari.pdf&rft.identifier=++Refi+%2C+Ayu+Lestari+++(2024)+ANALISIS+MANAJEMEN+RANTAI+PASOK+DAN+PEMASARAN+PADA+PENGOLAHAN+SABUT+KELAPA+(STUDI+KASUS+PT+XYZ).++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84415%2F