<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/84458> .
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<http://digilib.unila.ac.id/id/eprint/84458> <http://purl.org/dc/terms/title> "PENGARUH COUNTRY OF ORIGIN, PERSEPSI HARGA, CELEBRITY\r\nENDORSER, DAN ELECTRONIC WORD OF MOUTH (EWOM)\r\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI\r\n\r\nLAMPUNG"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://purl.org/ontology/bibo/abstract> "Di era globalisasi, konsumen dihadapkan pada berbagai pilihan produk kosmetik\r\ndari berbagai penjuru dunia. banyaknya merek kosmetik yang beredar di\r\nIndonesia menuntut produsen berlomba-lomba un tuk menarik minat konsumen.\r\nPenelitian ini dilakukan untuk mengetahui pengaruh country of origin, persepsi\r\nharga, celebrity endorser, dan electronic word of mouth (eWOM) terhadap\r\nkeputusan pembelian produk kosmetik pada konsumen Maybelline di Lampung.\r\nJenis penelitian yang digunakan adalah penelitian kuantitatif dengan tujuan\r\neksplanasi, melalui program SPSS 26 sebagai pengolahan data. Teknik\r\npengambilan sampel dalam penelitian ini yaitu purposive sampling dengan jumlah\r\nsebanyak 385 responden. Berdasarkan hasil menunjukan bahwa country of origin\r\nsecara parsial tidak berpengaruh terhadap keputusan pembelian, sedangkan\r\npersepsi harga, celebrity endorser, dan eWOM secara parsial berpengaruh\r\nterhadap keputusan pembelian. Secara simultan country of origin, persepsi harga,\r\ncelebrity endorser, dan eWOM berpengaruh terhadap keputusan pembelian\r\nproduk kosmetik. Penelitian ini merekomendasikan agar manajemen perusahaan\r\ndapat memperkuat strategi pemasaran dengan menekankan variabel tersebut.\r\nSelanjutnya, perusahaan dapat mempertimbangkan untuk merekrut selebriti yang\r\nrelevan dengan target pasar, juga meningkatkan upaya dalam mengelola eWOM\r\nyang positif.\r\nKata Kunci: Country of Origin, Persepsi Harga, Celebrity Endorser,\r\nElectronic Word of Mouth, dan Keputusan Pembelian.\r\n\r\nIn the era of globalization, consumers are faced with a wide selection of cosmetic\r\nproducts from various parts of the world. the number of cosmetic brands\r\ncirculating in Indonesia requires manufacturers to compete to attract consumer\r\ninterest. This study was conducted to determine the effect of country of origin,\r\nprice perceptions, celebrity endorsers, and electronic word of mouth (eWOM) on\r\npurchasing decisions for cosmetic products for Maybelline consumers in\r\nLampung. The type of research used is quantitative research with explanatory\r\npurposes, through the SPSS 26 program as data processing. The sampling\r\ntechnique in this study was purposive sampling with a total of 385 respondents.\r\nBased on the results, it shows that country of origin partially has no effect on\r\npurchasing decisions, while price perceptions, celebrity endorsers, and eWOM\r\npartially affect purchasing decisions. Simultaneously country of origin, price\r\nperceptions, celebrity endorsers, and eWOM influence purchasing decisions for\r\ncosmetic products. This study recommends that company management can\r\nstrengthen marketing strategies by emphasizing these variables. Furthermore,\r\ncompanies can consider recruiting celebrities who are relevant to the target\r\nmarket as well as increasing efforts in managing positive eWOM.\r\nKeywords: Country Of Origin, Price Perception, Celebrity Endorser, Electronic\r\n\r\nWord of Mouth, and Purchasing Decisions."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://purl.org/dc/terms/date> "2024-07-03" .
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<http://digilib.unila.ac.id/id/document/2331108> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330992> .
<http://digilib.unila.ac.id/id/document/2331108> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330992> .
<http://digilib.unila.ac.id/id/document/2331108> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2330992> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2331109> .
<http://digilib.unila.ac.id/id/document/2331109> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2331109> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN, PERSEPSI HARGA, CELEBRITY\r\nENDORSER, DAN ELECTRONIC WORD OF MOUTH (EWOM)\r\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI\r\n\r\nLAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2331109> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331109> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331109> <http://eprints.org/relation/islightboxThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331109> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/84458/12/lightbox.jpg> .
<http://digilib.unila.ac.id/id/document/2331109> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/84458/12/lightbox.jpg> .
<http://digilib.unila.ac.id/84458/12/lightbox.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "lightbox.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2331110> .
<http://digilib.unila.ac.id/id/document/2331110> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2331110> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN, PERSEPSI HARGA, CELEBRITY\r\nENDORSER, DAN ELECTRONIC WORD OF MOUTH (EWOM)\r\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI\r\n\r\nLAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2331110> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331110> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331110> <http://eprints.org/relation/ispreviewThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331110> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/84458/13/preview.jpg> .
<http://digilib.unila.ac.id/id/document/2331110> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/84458/13/preview.jpg> .
<http://digilib.unila.ac.id/84458/13/preview.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "preview.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2331111> .
<http://digilib.unila.ac.id/id/document/2331111> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2331111> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN, PERSEPSI HARGA, CELEBRITY\r\nENDORSER, DAN ELECTRONIC WORD OF MOUTH (EWOM)\r\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI\r\n\r\nLAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2331111> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331111> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331111> <http://eprints.org/relation/ismediumThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331111> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/84458/14/medium.jpg> .
<http://digilib.unila.ac.id/id/document/2331111> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/84458/14/medium.jpg> .
<http://digilib.unila.ac.id/84458/14/medium.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "medium.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2331112> .
<http://digilib.unila.ac.id/id/document/2331112> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2331112> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN, PERSEPSI HARGA, CELEBRITY\r\nENDORSER, DAN ELECTRONIC WORD OF MOUTH (EWOM)\r\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI\r\n\r\nLAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2331112> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331112> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331112> <http://eprints.org/relation/issmallThumbnailVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331112> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/84458/15/small.jpg> .
<http://digilib.unila.ac.id/id/document/2331112> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/84458/15/small.jpg> .
<http://digilib.unila.ac.id/84458/15/small.jpg> <http://www.w3.org/2000/01/rdf-schema#label> "small.jpg"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2331113> .
<http://digilib.unila.ac.id/id/document/2331113> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
<http://digilib.unila.ac.id/id/document/2331113> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH COUNTRY OF ORIGIN, PERSEPSI HARGA, CELEBRITY\r\nENDORSER, DAN ELECTRONIC WORD OF MOUTH (EWOM)\r\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI\r\n\r\nLAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/document/2331113> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331113> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331113> <http://eprints.org/relation/isIndexCodesVersionOf> <http://digilib.unila.ac.id/id/document/2330991> .
<http://digilib.unila.ac.id/id/document/2331113> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/84458/16/indexcodes.txt> .
<http://digilib.unila.ac.id/id/document/2331113> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/84458/16/indexcodes.txt> .
<http://digilib.unila.ac.id/84458/16/indexcodes.txt> <http://www.w3.org/2000/01/rdf-schema#label> "indexcodes.txt"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2331114> .
<http://digilib.unila.ac.id/id/document/2331114> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2331114> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330992> .
<http://digilib.unila.ac.id/id/document/2331114> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330992> .
<http://digilib.unila.ac.id/id/document/2331114> <http://eprints.org/relation/isIndexCodesVersionOf> <http://digilib.unila.ac.id/id/document/2330992> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://eprints.org/ontology/hasDocument> <http://digilib.unila.ac.id/id/document/2331115> .
<http://digilib.unila.ac.id/id/document/2331115> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://eprints.org/ontology/Document> .
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<http://digilib.unila.ac.id/id/document/2331115> <http://eprints.org/relation/isVersionOf> <http://digilib.unila.ac.id/id/document/2330993> .
<http://digilib.unila.ac.id/id/document/2331115> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/2330993> .
<http://digilib.unila.ac.id/id/document/2331115> <http://eprints.org/relation/isIndexCodesVersionOf> <http://digilib.unila.ac.id/id/document/2330993> .
<http://digilib.unila.ac.id/id/document/2331115> <http://eprints.org/ontology/hasFile> <http://digilib.unila.ac.id/84458/18/indexcodes.txt> .
<http://digilib.unila.ac.id/id/document/2331115> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/84458/18/indexcodes.txt> .
<http://digilib.unila.ac.id/84458/18/indexcodes.txt> <http://www.w3.org/2000/01/rdf-schema#label> "indexcodes.txt"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/84458> <http://www.w3.org/2000/01/rdf-schema#seeAlso> <http://digilib.unila.ac.id/84458/> .
<http://digilib.unila.ac.id/84458/> <http://purl.org/dc/elements/1.1/title> "HTML Summary of #84458 \n\nPENGARUH COUNTRY OF ORIGIN, PERSEPSI HARGA, CELEBRITY&#13;\nENDORSER, DAN ELECTRONIC WORD OF MOUTH (EWOM)&#13;\nTERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI&#13;\n&#13;\nLAMPUNG\n\n" .
<http://digilib.unila.ac.id/84458/> <http://purl.org/dc/elements/1.1/format> "text/html" .
<http://digilib.unila.ac.id/84458/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/84458> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/300> <http://www.w3.org/2004/02/skos/core#prefLabel> "300 Ilmu sosial" .
<http://digilib.unila.ac.id/id/eprint/84458> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/300> .
<http://digilib.unila.ac.id/id/subject/320> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/320> <http://www.w3.org/2004/02/skos/core#prefLabel> "320 Ilmu politik (politik dan pemerintahan)" .
<http://digilib.unila.ac.id/id/eprint/84458> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/320> .