?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN%2C+KERAGAMAN+PRODUK%2C+DAN%0D%0APROMOSI+TERHADAP+KEPUASAN+KONSUMEN+SHOPEE%0D%0APADA+MAHASISWA+JURUSAN+PIPS+FKIP%0D%0AUNIVERSITAS+LAMPUNG&rft.creator=%09Dela+%2C+Sepdiana+Putri%09&rft.subject=330+Ekonomi&rft.subject=370+Pendidikan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+ada+atau+tidaknya+pengaruh+kualitas%0D%0Apelayanan%2C+keragaman+produk%2C+dan+promosi+secara+parsial+dan+simultan+terhadap%0D%0Akepuasan+konsumen+pada+Mahasiswa+Jurusan+PIPS+FKIP+Uniersitas+Lampung.%0D%0AMetode+pada+penelitian+ini+yaitu+deskriptif+verifikatif+dengan+pendekatan+ex+post%0D%0Afacto.+Populasi+pada+penelitian+ini+ialah+sebanyak+229+orang.+Sampel+yang+diperoleh%0D%0Adengan+menggunakan+probability+sampling+dengan+teknik+simple+random+sampling%0D%0Aadalah+sebanyak+146+orang.+Hasil+penelitian+ini%2C+diperoleh+kesimpulan+bahwa%0D%0Aterdapat+pengaruh+secara+parsial+maupun+simultan+antara+kualitas+pelayanan%2C%0D%0Akeragaman+produk%2C+dan+promosi+terhadap+kepuasan+konsumen+Shopee+Mahasiswa%0D%0AJurusan+PIPS+FKIP+Uniersitas+Lampung.+Berdasarkan+analisis+data%2C+diketahui%0D%0Abahwa+kepuasan+konsumen+shopee+dipengaruhi+oleh+kualitas+pelayanan%2C+keragaman%0D%0Aproduk%2C+dan+promosi+sebesar+30%2C6%25+dan+sisanya+sebesar+69%2C4%25+dipengaruhi+oleh%0D%0Afaktor+lainnya+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0A%0D%0AKata+kunci+%3A+E-Commerce%2C+Kepuasan+Konsumen%2C+Keragaman+Produk%2C+Kualitas%0D%0A%0D%0APelayanan%2C+Promosi.%0D%0AThis+research+aims+to+determine+whether+or+not+there+is+an+influence+of+service%0D%0Aquality%2C+product+diversity%2C+and+promotion+partially+and+simultaneously+on+consumer%0D%0Asatisfaction+among+students+of+the+PIPS+FKIP+Department+of+Lampung+University.%0D%0AThe+method+in+this+research+is+descriptive+verification+with+an+ex+post+facto%0D%0Aapproach.+The+population+in+this+study+was+229+people.+The+sample+obtained+using%0D%0Aprobability+sampling+with+simple+random+sampling+technique+was+146+people.+As%0D%0Aa+result+of+this+research%2C+it+was+concluded+that+there+is+a+partial+or+simultaneous%0D%0Ainfluence+between+service+quality%2C+product+diversity+and+promotion+on+Shopee%0D%0Aconsumer+satisfaction%2C+students+majoring+in+PIPS%2C+FKIP%2C+Lampung+University.%0D%0ABased+on+data+analysis%2C+it+is+known+that+Shopee+consumer+satisfaction+is+influenced%0D%0Aby+service+quality%2C+product+diversity+and+promotions+by+30.6%25+and+the+remaining%0D%0A69.4%25+is+influenced+by+other+factors+not+examined+in+this+research.%0D%0A%0D%0AKeywords%3A+Consumer+Satisfaction%2C+E-Commerce%2C+Product+Diversity%2C+Promotion%2C%0D%0A%0D%0AService+Quality.&rft.publisher=FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+&rft.date=2024-04-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84518%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-Dela%2520Sepdiana%2520Putri.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84518%2F2%2F2.%2520SKRIPSI%2520FULL%2520-Dela%2520Sepdiana%2520Putri.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84518%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Dela%2520Sepdiana%2520Putri.pdf&rft.identifier=+++Dela+%2C+Sepdiana+Putri+++(2024)+PENGARUH+KUALITAS+PELAYANAN%2C+KERAGAMAN+PRODUK%2C+DAN+PROMOSI+TERHADAP+KEPUASAN+KONSUMEN+SHOPEE+PADA+MAHASISWA+JURUSAN+PIPS+FKIP+UNIVERSITAS+LAMPUNG.++FAKULTAS+KEGURUAN+DAN+ILMU+PENDIDIKAN+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84518%2F