?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+TAMAN+BACAAN+MASYARAKAT+DALAM%0D%0AMENINGKATKAN+LITERASI+DI+MASYARAKAT+(STUDI+PADA+TBM+BUSA%0D%0A%0D%0APUSTAKA)&rft.creator=%09Julian+%2C+Sulistianingsih%09&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=Provinsi+Lampung+memiliki+nilai+dimensi+akses+yang+rendah+pada+hasil+survei%0D%0Aindeks+Alibaca+(Aktivitas+Literasi+dan+Membaca)+oleh+Puslitjakbud+(Pusat%0D%0APenelitian+Kebijakan+Pendidikan+dan+Kebudayaan)+di+tahun+2019+menjadi+salah%0D%0Asatu+alasan+yang+mendorong+banyak+munculnya+gerakan+swadaya+Masyarakat%0D%0Auntuk+mendukung+literasi+yang+selaras+dengan+Gerakan+Literasi+Nasional.+Salah%0D%0Asatu+bentuk+gerakan+swadaya+masyarakat+yaang+berbentuk+Taman+Bacaan%0D%0AMasyarakat+adalah+Busa+Pustaka.+Penelitian+ini+bertujuan+untuk+meneliti+strategi%0D%0Akomunikasi+yang+dilakukan+oleh+Busa+Pustaka+selaku+taman+bacaan+masyarakat%0D%0Ayang+bergerak+untuk+mengenalkan+literasi+di+Provinisi+Lampung.+Metode+penelitian%0D%0Aini+menggunakan+metode+penelitian+kualitatif+dengan+pendekatan+Grounded+Theory.%0D%0AHasil+penelitian+menunjukkan+bahwa+Busa+Pustaka+memiliki+enam+strategi%0D%0Akomunikasi%2C+yakni+melakukan+branding+diri%2C+membentuk+jaringan%2C+memanfaatkan%0D%0Anew-media%2C+menyusun+langkah+dalam+melakukan+praktik+literasi%2C+memilih+gaya%0D%0Akomunikasi+dan+melakukan+literasi+yang+beragam+(literasi+linguistik%2C+literasi+lalu%0D%0Alintas%2C+literasi+budaya).+Ditemukan+pula+landasan+praktik+literasi+Busa+Pustaka+yakni%0D%0Asub-kultur+ideologi+punk+yang+membuat+praktik+literasi+berlandaskan+pada+frasa%0D%0Akebebasan.%0D%0A%0D%0AKata+kunci%3A+strategi+komunikasi%2C+TBM%2C+grounded+theory%2C+literasi%0D%0ALampung+Province+has+a+low+access+dimension+value+in+the+Alibaca+(Aktivitas%0D%0ALiterasi+dan+Membaca)+index+survey+results+by+Puslitjakbud+(Pusat+Penelitian%0D%0AKebijakan+Pendidikan+dan+Kebudayaan)+in+2019%2C+which+is+one+of+the+reasons+that%0D%0Aencourages+many+community+self-help+movements+to+support+literacy+in+line+with%0D%0Athe+National+Literacy+Movement.+One+form+of+the+self-help+movement+in+the+form%0D%0Aof+a+society+library+is+Busa+Pustaka.+This+study+aims+to+examine+the+communication%0D%0Astrategy+carried+out+by+Busa+Pustaka+as+a+society+library+that+is+moving+to+introduce%0D%0Aliteracy+in+Lampung+Province.+This+research+method+uses+qualitative+research%0D%0Amethods+with+a+Grounded+Theory+approach.+The+results+showed+that+Busa+Pustaka%0D%0Ahas+six+communication+strategies%2C+branding+themselves%2C+forming+networks%2C+utilizing%0D%0Anew+media%2C+taking+steps+to+carry+out+literacy+practices%2C+choosing+communication%0D%0Astyles%2C+and+carrying+out+various+literacies+(linguistic+literacy%2C+traffic+literacy%2C%0D%0Acultural+literacy).+It+was+also+found+that+the+foundation+of+Busa+Pustaka's+literacy%0D%0Apractice+is+the+sub-culture+of+punk+ideology+which+makes+literacy+practice+based+on%0D%0Athe+phrase+freedom.%0D%0AKeywords%3A+communication+strategy%2C+society+library%2C+grounded+theory%2C+literacy&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+POLITIK++&rft.date=2024-03-22&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84549%2F1%2FABSTRAK%2520-%2520Julian%2520Sulistianingsih.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84549%2F2%2FSKRIPSI%2520FULL_TANPA%2520LAMPIRAN%2520-%2520Julian%2520Sulistianingsih.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84549%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520DAN%2520LAMPIRAN%2520-%2520Julian%2520Sulistianingsih.pdf&rft.identifier=+++Julian+%2C+Sulistianingsih+++(2024)+STRATEGI+KOMUNIKASI+TAMAN+BACAAN+MASYARAKAT+DALAM+MENINGKATKAN+LITERASI+DI+MASYARAKAT+(STUDI+PADA+TBM+BUSA+PUSTAKA).++FAKULTAS+ILMU+SOSIAL+DAN+POLITIK+%2C+UNIVERSITAS+LAMPUNG+.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84549%2F