creators_name: Medi , Muhdani	
creators_id: 1714131066
type: other
datestamp: 2025-02-19 06:28:03
lastmod: 2025-02-19 06:28:03
metadata_visibility: show
title: ANALISIS KEPENTINGAN DAN KINERJA ATRIBUT
DESTINASI WISATA PUNCAK MAS BANDAR LAMPUNG
ispublished: pub
subjects: 630
full_text_status: restricted
abstract: Puncak Mas destination is one of the tourism destinations in Lampung Province.
The attractiveness of the Puncak Mas destination can be seen in the attributes
found in Puncak Mas. The aim of this research is to analyze what attributes need
to be improved and maintained in Puncak Mas performance. The sample of
respondents was taken from the Puncak Mas visitor population which was
selected in stages. Each week interviews were conducted three to four times
namely on one weekday and two weekend days. The number of respondents was
70 respondents while the attributes analyzed were 17 attributes. The data was
processed using the Importance Perfomance Analysis method. The results of the
research show that there are six attributes whose performance needs to be
maintained, namely cleanliness of tourist areas, cleanliness of toilets, availability
of rubbish bins, tourist safety, tourist comfort, and availability of tree houses.
Furthermore, the results of the research show that there are five attributes whose
performance needs to be improved, namely ticket prices, speed of officers in
providing services, availability of worship facilities, friendliness and politeness of
officers, and availability of parking spaces.
Keywords : attributes, importance, performance, puncak mas.
Destinasi Puncak Mas merupakan salah satu pariwisata yang terdapat di Provinsi
Lampung. Daya tarik destinasi Puncak Mas dapat dilihat pada atribut-atribut yang
terdapat di Puncak Mas. Tujuan penelitian ini adalah menganalisis atribut –
atribut apa saja yang yang perlu ditingkatkan dan dipertahankan kinerjanya di
Puncak Mas. Sampel responden diambil dari populasi pengunjung Puncak Mas
yang dipilih secara bertahap. Tiap minggu dilakukan wawancara tiga sampai
empat kali yaitu pada satu hari kerja dan dua hari akhir pekan. Jumlah responden
sebanyak 70 responden sedangkan atribut yang dianalisis berjumlah 17 atribut.
Data diolah dengan menggunakan metode Importance Perfomance Analyisis.
Hasil penelitian menunjukkan bahwa terdapat enam atribut yang perlu
dipertahankan kinerjanya, yaitu kebersihan area wisata, kebersihan toiliet,
ketersediaan tempat sampah, keamanan wisatawan, kenyamanan wisatawan, dan
ketersediaan rumah pohon. Selanjutnya hasil penelitian menunjukkan bahwa
terdapat lima atribut yang perlu ditingkatkan kinerjanya, yaitu harga tiket,
kecepatan petugas dalam melakukan pelayanan, ketersediaan fasilitas ibadah,
keramahtamahan dan kesopanan petugas, dan ketersediaan lahan parkir.
Kata kunci: atribut, kepentingan, kinerja, puncak mas.
date: 2024-03-19
date_type: published
publisher: FAKULTAS PERTANIAN
place_of_pub: UNIVERSITAS LAMPUNG
citation:   Medi , Muhdani   (2024) ANALISIS KEPENTINGAN DAN KINERJA ATRIBUT DESTINASI WISATA PUNCAK MAS BANDAR LAMPUNG.  FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/84564/1/1.%20ABSTRAK%20-%20Medi%20Muhdani.pdf
document_url: http://digilib.unila.ac.id/84564/2/2.%20SKRIPSI%20FULL%20Medi%20Muhdani.pdf
document_url: http://digilib.unila.ac.id/84564/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMBAHASAN%20-%20Medi%20Muhdani.pdf