?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PEMANFAATAN+MEDIA+SOSIAL+INSTAGRAM+TERHADAP%0D%0A%0D%0ACUSTOMER+ENGAGEMENT+BANK+BTPN+SYARIAH&rft.creator=Meira+%2C+Ayu+Lestari%09&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+ditujukan+untuk+mengetahui+bagaimana+pengaruh+pemanfaatan+media%0D%0Asosial+Instagram+terhadap+customer+engagement+Bank+BTPN+Syariah.+Berangkat+dari%0D%0Atujuan+tersebut+maka+penelitian+ini+memanfaatkan+metode+penelitian+kuantitatif%0D%0Adengan+teknik+analisis+regresi+linier+sederhana.+Pengujian+hipotesis+menggunakan+uji%0D%0At+(persial)+dan+teori+yang+digunakan+ialah+teori+interaksi+sosial+George+Simmel.%0D%0APopulasi+dalam+penelitian+yaitu+customer+yang+aktif+mengikuti+dan+pernah%0D%0Aberinteraksi+dengan+akun+Instagram+Bank+BTPN+Syariah+dengan+jumlah+sampel+100%0D%0Aresponden+serta+data+yang+dikumpulkan+menggunakan+skala+likert+5+point.+Alat+bantu%0D%0Apengujian+yang+digunakan+adalah+program+SPSS+versi+27.0.+Dari+hasil+penelitian+ini%0D%0Adiperoleh+bahwa+terdapat+pengaruh+pemanfaatan+media+sosial+instgram+terhadap%0D%0Acustomer+engagement+sebesar+63%2C9%25.+Pengujian+hipotesis+menggunakan+uji+t%0D%0Amenunjukan+taraf+siginifikan+sebesar+0%2C001+%3C+0%2C05.+Hasil+tersebut+mendapat+pengaruh%0D%0Asignifikan+dan+positif+yang+artinya+bahwa+semakin+tinggi+pemanfaatan+media+sosial%0D%0AInstagram+yang+dilakukan+oleh+Bank+BTPN+Syariah+maka+akan+semakin+tinggi+juga%0D%0Apengaruh+dari+customer+engagement.%0D%0AKata+kunci+%3A+Media+Sosial+Instagram%2C+Customer+Engagement%2C+Interaksi+sosial%0D%0A%0D%0AThis+study+aims+to+determine+how+the+influence+of+Instagram+social+media%0D%0Autilization+on+customer+engagement+of+BTPN+Syariah+Bank.+Departing+from+these%0D%0Aobjectives%2C+this+research+utilizes+quantitative+research+methods+with+simple+linear%0D%0Aregression+analysis+techniques.+Hypothesis+testing+uses+the+t+test+(persial)+and+the%0D%0Atheory+used+is+George+Simmel's+social+interaction+theory.+The+population+in+the%0D%0Astudy+were+customers+who+actively+followed+and+had+interacted+with+the+BTPN%0D%0ASyariah+Bank+Instagram+account+with+a+sample+size+of+100+respondents+and+the+data%0D%0Acollected+using+a+5-point+Likert+scale.+The+testing+tool+used+is+the+SPSS+version%0D%0A27.0+program.+From+the+results+of+this+study%2C+it+was+found+that+there+was+an+effect+of%0D%0Ainstgram+social+media+utilization+on+customer+engagement+of+63.9%25.+Hypothesis%0D%0Atesting+using+the+t+test+shows+a+significance+level+of+0.001+%3C0.05.+These+results+have%0D%0Aa+significant+and+positive+effect%2C+which+means+that+the+higher+the+utilization+of%0D%0AInstagram+social+media+carried+out+by+BTPN+Syariah+Bank%2C+the+higher+the+effect+of%0D%0Acustomer+engagement.%0D%0AKeywords%3A+Instagram+Social+Media%2C+Customer+Engagement%2C+Social+Interaction&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-05-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84626%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Meira%2520Ayu%2520Lestari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84626%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Meira%2520Ayu%2520Lestari.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84626%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Meira%2520Ayu%2520Lestari.pdf&rft.identifier=++Meira+%2C+Ayu+Lestari+++(2024)+PENGARUH+PEMANFAATAN+MEDIA+SOSIAL+INSTAGRAM+TERHADAP+CUSTOMER+ENGAGEMENT+BANK+BTPN+SYARIAH.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84626%2F