?url_ver=Z39.88-2004&rft_id=2054131005&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+EFISIENSI+PEMASARAN+JAGUNG+(Zea+Mays+L.)%0D%0ADI+KECAMATAN+KETAPANG%2C+KABUPATEN+LAMPUNG+SELATAN&rft.creator=I+Wayan+Lindu+Purbaya+%2C+Astawa+&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+research+is+intended+to+analyze+the+marketing+structure+based+on+market+share%0D%0Aand+the+efficiency+level+of+corn+marketing+based+on+market+behavior+and+market%0D%0Aperformance.+The+chosen+research+method+is+the+survey+approach.+Data+collection%0D%0Awas+conducted+in+Taman+Sari+Village+and+Ruguk+Village%2C+Ketapang+District%2C+South%0D%0ALampung+Regency+from+January+to+March+2024.+The+population+in+this+study%0D%0Aconsists+of+corn+farmers+in+the+Ketapang+District%2C+South+Lampung+Regency%2C+with+a%0D%0Atotal+of+52+farmers%2C+and+respondents+from+corn+marketing+institutions+were+selected%0D%0Autilizing+the+snowball+sampling+method.+Primary+and+econdary+data+were+used+in%0D%0Athis+research.+The+analysis+method+employed+is+the+S-C-P+model.+(Structure%2C%0D%0AConduct%2C+Performance).+The+research+outcomes+indicate+that+the+corn+marketing%0D%0Asystem+in+Ketapang+District+is+not+yet+efficient.+This+is+due+to+the+inefficient+market%0D%0Astructure+faced+by+farmers%2C+which+is+characterized+by+an+oligopsoni+market%0D%0Astructure.+Market+behavior+shows+that+the+price+formation+process+for+corn+in%0D%0AKetapang+District+is+based+on+bargaining+and+prevailing+market+prices.+Market%0D%0Aperformance+indicates+that+the+farmer's+share+in+corn+marketing+in+Ketapang%0D%0ADistrict+is+quite+high+(%3E40%25)%2C+but+based+on+the+marketing+profit+margin+ratio+(RPM)%0D%0Afrom+the+marketing+institutions+involved+in+corn+marketing+in+Ketapang+District%2C+it%0D%0Ais+uneven+and+therefore+not+efficient.%0D%0AKey+words%3A+corn%2C+efficiency%2C+marketing%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+struktur+pemasaran+berdasarkan+pangsa%0D%0Apasar+dan+tingkat+efisiensi+pemasaran+jagung+berdasarkan+perilaku+pasar+dan+kinerja%0D%0Apasar.+Metode+penelitian+yang+dipilih+adalah+pendekatan+survei.+Pengumpulan+data%0D%0Adilakukan+di+Desa+Taman+Sari+dan+Desa+Ruguk%2C+Kecamatan+Ketapang%2C+Kabupaten%0D%0ALampung+Selatan+pada+bulan+Januari+hingga+Maret+2024.+Populasi+dalam+penelitian%0D%0Aini+adalah+petani+jagung+di+Kecamatan+Ketapang%2C+Kabupaten+Lampung+Selatan%2C%0D%0Adengan+jumlah+52+petani%2C+dan+responden+dari+lembaga+pemasaran+jagung+yang%0D%0Adipilih+dengan+menggunakan+metode+snowball+sampling.+Data+primer+dan+sekunder%0D%0Adigunakan+dalam+penelitian+ini.+Metode+analisis+yang+digunakan+adalah+model+SC-%0D%0AP.+(Struktur%2C+Perilaku%2C+Kinerja).+Hasil+penelitian+menunjukkan+bahwa+sistem%0D%0Apemasaran+jagung+di+Kabupaten+Ketapang+belum+efisien.+Hal+ini+disebabkan+oleh%0D%0Astruktur+pasar+yang+dihadapi+petani+belum+efisien%2C+yang+dicirikan+oleh+struktur+pasar%0D%0Aoligopsoni.+Perilaku+pasar+menunjukkan+bahwa+proses+pembentukan+harga+jagung%0D%0Adi+Kabupaten+Ketapang+didasarkan+pada+tawar-menawar+dan+harga+pasar+yang%0D%0Aberlaku.+Kinerja+pasar+menunjukkan+bahwa+pangsa+petani+dalam+pemasaran+jagung%0D%0Adi+Kabupaten+Ketapang+cukup+tinggi+(%3E40%25)%2C+namun+berdasarkan+rasio+marjin%0D%0Akeuntungan+pemasaran+(RPM)+dari+lembaga-lembaga+pemasaran+yang+terlibat%0D%0Adalam+pemasaran+jagung+di+Kecamatan+Ketapang+tidak+merata%0D%0Asehingga+tidak+efisien.%0D%0AKata+kunci%3A+efisiensi%2C+jagung%2C+pemasaran&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2025-01-20&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84679%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84679%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84679%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++I+Wayan+Lindu+Purbaya+%2C+Astawa+++(2025)+ANALISIS+EFISIENSI+PEMASARAN+JAGUNG+(Zea+Mays+L.)+DI+KECAMATAN+KETAPANG%2C+KABUPATEN+LAMPUNG+SELATAN.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84679%2F