?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENGEMBANGAN+BISNIS+PADA+UMKM+KERIPIK+PISANG%0D%0AASKHA+JAYA+DI+BANDAR+LAMPUNG+DENGAN+PENDEKATAN%0D%0A%0D%0ARED+OCEAN&rft.creator=ARRIDHA+%2C+LUTFIA+NURHALIZA&rft.subject=330+Ekonomi&rft.subject=650+Manajemen+dan+layanan+tambahan&rft.description=Industri+keripik+pisang+di+Provinsi+Lampung+berkembang+pesat+berkat+tingginya%0D%0Aproduksi+pisang+di+daerah+tersebut.+Penelitian+ini+mengkaji+strategi+bisnis%0D%0APerusahaan+Keripik+Pisang+Askha+Jaya+di+Gang+PU%2C+Jalan+Pagar+Alam%2C+Kecamatan%0D%0AKedaton%2C+Kota+Bandar+Lampung%2C+untuk+menentukan+apakah+pendekatan+Red+Ocean%0D%0Atepat+bagi+mereka.+Dengan+metode+kualitatif+deskriptif%2C+penelitian+ini+menggunakan%0D%0Aalat+analisis+seperti+SWOT%2C+IFE%2C+EFE%2C+Skema+Kerangka+Empat+Langkah%2C+Kanvas%0D%0AStrategi+dan+Blue+Ocean+Idea+Index.+Hasil+penelitian+menunjukkan+bahwa+Askha%0D%0AJaya+berhasil+menerapkan+strategi+Samudera+Biru%2C+menciptakan+pasar+baru+melalui%0D%0Aproduk+berkualitas+tinggi%2C+promosi+teknologi%2C+dan+peningkatan+loyalitas+pelanggan.%0D%0AMeskipun+pendekatan+Samudera+Merah+melibatkan+penyesuaian+harga+dan+kualitas%0D%0Aproduk%2C+strategi+Samudera+Biru+lebih+efektif+dalam+pengembangan+bisnis%2C+meskipun%0D%0Aada+tantangan+dalam+dimensi+harga.+Askha+Jaya+perlu+menyesuaikan+struktur%0D%0Abiayanya+untuk+memaksimalkan+potensi+pasar+baru+tanpa+terjebak+dalam+persaingan%0D%0Aketat.+Penelitian+ini+menyimpulkan+bahwa+strategi+Samudera+Biru+lebih+efektif%0D%0Adibandingkan+dengan+pendekatan+Samudera+Merah+untuk+pengembangan+bisnis%0D%0AAskha+Jaya.%0D%0AKata+Kunci%3A+Lampung%2C+UMKM%2C+Keripik+Pisang%2C+Strategi+Samudera+Merah+dan%0D%0ASamudera+Biru.%0D%0A%0D%0Ai%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AANALYSIS+OF+BUSINESS+DEVELOPMENT+AT+UMKM+ASKHA+JAYA%0D%0ABANANA+CHIPS+IN+BANDAR+LAMPUNG+WITH+RED+OCEAN+STRATEGY%0D%0A%0D%0ABY%0D%0A%0D%0AARRIDHA+LUTFIA+NURHALIZA%0D%0A%0D%0AThe+banana+chips+industry+in+Lampung+Province+is+rapidly+developing+due+to+the%0D%0Ahigh+production+of+bananas+in+the+region.+This+study+examines+the+business+strategy%0D%0Aof+the+Askha+Jaya+Banana+Chips+Company+located+in+Gang+PU%2C+Jalan+Pagar+Alam%2C%0D%0AKedaton+District%2C+Bandar+Lampung+City%2C+to+determine+whether+the+Red+Ocean%0D%0Aapproach+is+suitable+for+them.+Using+a+qualitative+descriptive+method%2C+this+research%0D%0Aemploys+analytical+tools+such+as+SWOT%2C+IFE%2C+EFE%2C+the+Four-Step+Framework%2C%0D%0AStrategy+Canvas%2C+and+Blue+Ocean+Idea+Index.+The+research+findings+indicate+that%0D%0AAskha+Jaya+has+successfully+implemented+a+Blue+Ocean+strategy%2C+creating+a+new%0D%0Amarket+through+high-quality+products%2C+technological+promotion%2C+and+increased%0D%0Acustomer+loyalty.+Although+the+Red+Ocean+approach+involves+price+adjustments+and%0D%0Aproduct+quality+improvements%2C+the+Blue+Ocean+strategy+is+more+effective+for%0D%0Abusiness+development%2C+despite+challenges+in+the+pricing+dimension.+Askha+Jaya%0D%0Aneeds+to+adjust+its+cost+structure+to+maximize+the+potential+of+the+new+market+without%0D%0Agetting+caught+in+intense+competition.+This+study+concludes+that+the+Blue+Ocean%0D%0Astrategy+is+more+effective+than+the+Red+Ocean+approach+for+the+business%0D%0Adevelopment+of+Askha+Jaya.%0D%0AKeywords%3A+Lampung%2C+MSMEs%2C+Banana+Chips%2C+Red+Ocean+Strategy%2C+Blue+Ocean%0D%0AStrategy.&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS+&rft.date=2024-06-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84917%2F1%2FAbstrak%2520-%2520Arridha%2520Lutfia%2520Nurhaliza.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84917%2F2%2FSkripsi%2520Arridha%2520Lutfia%2520Nurhaliza%2520Tanpa%2520Lampiran%2520-%2520Arridha%2520Lutfia%2520Nurhaliza.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F84917%2F3%2F1%252C2%252C3%252C5%2520Daftar%2520Pustaka%2520-%2520Arridha%2520Lutfia%2520Nurhaliza.pdf&rft.identifier=++ARRIDHA+%2C+LUTFIA+NURHALIZA++(2024)+ANALISIS+PENGEMBANGAN+BISNIS+PADA+UMKM+KERIPIK+PISANG+ASKHA+JAYA+DI+BANDAR+LAMPUNG+DENGAN+PENDEKATAN+RED+OCEAN.++FAKULTAS+EKONOMI+DAN+BISNIS+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F84917%2F