?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=%0D%0ASTRATEGI+PENGEMBANGAN+PROMOSI+PARIWISATA+MELALUI%0D%0A%0D%0ADIGITALISASI+DI+PROVINSI+LAMPUNG&rft.creator=Nopan+%2C+Pasa+Setiawan&rft.subject=300+Ilmu+sosial&rft.description=ABSTRAK%0D%0A%0D%0A%0D%0ALampung+diberkahi+dengan+keindahan+alam+dan+budaya+yang+memikat%2C+sebagian+di%0D%0Aantaranya+telah+diolah+menjadi+destinasi+wisata+populer.+Namun%2C+potensi+wisata+Lampung%0D%0Amasih+jauh+dari+kata+tergali+secara+maksimal.+Masih+banyak+kekayaan+alam+dan+budaya%0D%0Ayang+tersembunyi+menanti+untuk+dijelajahi+dan+dikembangkan.+Oleh+karena+itu%2C%0D%0Apemerintah+Provinsi+Lampung+mulai+memasarkan+potensi+wisata+yang+ada+dengan%0D%0Amempromosikan+pariwisata.+Promosi+merupakan+salah+satu+tahapan+dari+pemasaran+di%0D%0Amana+langkah+ini+berperan+penting+dalam+upaya+perbaikan+pariwisata.+Metode+penelitian%0D%0Ayang+digunakan+adalah+pendekatan+kualitatif+menggunakan+teknik+pengumpulan+data%0D%0Aobservasi%2C+wawancara+dan+dokumentasi.+Hasil+penelitian+menggunakan+analisis+strategi%0D%0Aoleh+Mintzberg+(1995)+meliputi+strategy+as+plan%2C+strategy+as+ploy%2C+strategy+as+pattern%2C%0D%0Astrategy+as+position+dan+strategy+as+perspective+yang+menunjukan+bahwa+Provinsi%0D%0ALampung+melalui+Dinas+Pariwisata+dan+Ekonomi+Kreatif+Provinsi+Lampung+telah%0D%0Amelaksanakan+strategi-strategi+promosi+digital+namun+hingga+saat+ini+masih+ditemukan%0D%0Abeberapa+kendala.+Beberapa+kendala+yang+dihadapi+adalah+belum+terfokusnya+pariwisata%0D%0Ayang+akan+ditonjolkan+serta+kolaborasi+dengan+influencer+yang+belum+termanfaatkan%0D%0Adengan+baik.%0D%0A%0D%0AKata+Kunci%3A+Pariwisata%2C+Promosi+Pariwisata%2C+Digitalisasi%0D%0A%0D%0Aiii%0D%0A%0D%0AABSTRACK%0D%0A%0D%0ALampung+is+blessed+with+natural+beauty+and+attractive+culture%2C+some+of+which%0D%0Ahave+been+transformed+into+popular+tourist+destinations.+However%2C+Lampung's%0D%0Atourism+potential+is+still+far+from+being+fully+explored.+There+are+still+many+hidden%0D%0Anatural+and+cultural+riches+waiting+to+be+explored+and+developed.+Therefore%2C+the%0D%0ALampung+Provincial+government+has+begun+to+market+the+existing+tourism%0D%0Apotential+by+promoting+tourism.+Promotion+is+one+of+the+stages+of+marketing%0D%0Awhere+this+step+plays+an+important+role+in+efforts+to+improve+tourism.+The%0D%0Aresearch+method+used+is+a+qualitative+approach+using+observation%2C+interview+and%0D%0Adocumentation+data+collection+techniques.+The+results+of+research+using+strategy%0D%0Aanalysis+by+Mintzberg+(1995)+include+strategy+as+plan%2C+strategy+as+ploy%2C+strategy%0D%0Aas+pattern%2C+strategy+as+position+and+strategy+as+perspective+which+shows+that%0D%0ALampung+Province+through+the+Lampung+Province+Tourism+and+Creative%0D%0AEconomy+Office+has+implemented+digital+promotion+strategies+However%2C+until+now%0D%0Athere+are+still+several+obstacles+found.+Some+of+the+obstacles+faced+are+that%0D%0Atourism+has+not+been+focused+on+and+collaboration+with+influencers+has+not+been%0D%0Autilized+properly.%0D%0AKeywords%3A+Tourism%2C+Tourism+Promotion%2C+Digitalization&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2024-10-17&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85019%2F1%2FABSTRAK%2520-%2520Nopan%2520Pasa%2520Setiawan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85019%2F2%2FSKRIPSI%2520FULL%2520-%2520Nopan%2520Pasa%2520Setiawan.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F85019%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Nopan%2520Pasa%2520Setiawan.pdf&rft.identifier=++Nopan+%2C+Pasa+Setiawan++(2024)++STRATEGI+PENGEMBANGAN+PROMOSI+PARIWISATA+MELALUI+DIGITALISASI+DI+PROVINSI+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F85019%2F